Orija Nutrition: Brand Packaging Design
Branding, Design, Packaging
Orija Nutrition: Brand Packaging Design
Nutraceutical Superfood Range
Moringa Leaf Powder 
Sarsaparilla Root – Whole
Sarsaparilla Root – Cut & Sifted
Allspice Berries
Ground Nutmeg
For over 30 years, Jamrow Trading has exported raw botanical ingredients across the globe. With the birth of Orija Nutrition, they’ve taken a bold leap – from bulk ingredients to premium retail with this range of functional foods and herbal supplements. I had the privilege of leading the brand and packaging design for their debut product line under this exciting new venture.
From concept to pouch, the Orija identity is rooted in function and flavour. The logotype uses custom letterforms that connect, symbolising Orija’s mission to nourish heart, mind, and body, while bridging cultures through Jamaica’s rich herbal heritage. Each pack features vivid colours inspired by the product inside, playful-yet-elevated imagery, and a clean layout that communicates trust and quality at a glance.
The tagline, ‘Sustainably inspiring a healthy lifestyle’, threads throughout the visual language, complemented by hand-lettered typography to honour the brand’s natural, unrefined essence.
From Moringa Leaf Powder to Sarsaparilla Root, the Orija pouches are more than just packaging – they’re a celebration of Jamaican wellness, tradition, culture and bold innovation. I’m proud to have supported this generational business as they prepare to launch retail locally and internationally.
We love to design with purpose, and to shaping brands that stand the test of time.
Follow Orija on Instagram:
@OrijaNutrition
Fingal Food Circle: Brand Identity Design
Branding, Design
Fingal Food Circle: Brand Identity Design
I recently created a new brand identity for Fingal Food Circle, a food and drink network based in North County Dublin. This initiative brings together local producers, restaurants, cafes, culinary experiences, and food tourism operators, all under one umbrella. The goal was to develop a strong and distinctive brand that celebrates local provenance, encourages collaboration, and supports the wider food and drink community in the Fingal region.
Before this project, Fingal Food Circle had no existing brand or visual identity. They needed a design that would establish them as a clear and confident voice for the industry – something that could work across everything from events and training to tourism promotion and media engagement. It also had to reflect the diversity of its members, while remaining flexible enough to grow with the network over time.
The chosen design direction focused on a custom typographic logo that feels open, welcoming, and grounded in food culture. A spoon subtly replaces the ‘I’ in ‘Fingal’ to represent the culinary aspect of the network. The circular form of the ‘C’ includes a green circular dot to reference the landscape and community and link with the brand’s name, while the open ‘O’ features a small leaf – symbolising fresh produce and the concept of growth and inclusion. The overall design is clean, modern, and tailored, while still feeling warm and approachable.
This new brand identity helps Fingal Food Circle communicate who they are at a glance: a grassroots but professional collective that promotes local food, fosters connection, and invites people to experience everything the region has to offer. The identity is launching publicly at the Flavours of Fingal Festival, marking the beginning of a stronger, more visible presence for the network in the local food and drink scene.
Flavours of Fingal, a vibrant two-day festival at Newbridge House and Farm that celebrates the region’s rich food culture, local producers, and community spirit, bringing over 65,000 visitors together for a truly unforgettable experience. The Fingal Food Circle is looking forward to making its debut there this year.
Flavours of Fingal Launch of the Fingal Food and Drink Policy 2024-2029 at Flavours of Fingal, Newbridge House and Farm, Donabate.
Picture by Shane O’Neill, Coalesce.
Follow Fingal Food Circle online:
Instagram: @fingalfoodcircle
Facebook: @fingalfoodcircle
Website: www.fingalfoodcircle.ie
Joyof Foods: Brand Packaging Design
Branding, Design, Packaging
Joyof Foods: Brand Packaging Design
West African Food Range
Joyof provides convenient, high-quality products with authentic flavours, reducing cooking time and making it easy to enjoy traditional West African meals even on the busiest days – bringing the joy of West African cuisine to Ireland.
By solving the issues of accessibility and time, they are helping people reconnect with their roots, try something new, and bring the vibrant flavours of West Africa into everyday life without compromise.
The design concept draws inspiration from traditional African drawings and patterns, aiming to capture their vibrant, playful energy. The typography is hand-drawn to evoke authenticity, reflecting the handmade quality of the food, and expresses the pride and joy rooted in West African culture.
The design process evolved from creating letterforms were slightly spaced to highlight the phrase ‘joy of’ reinforcing the brand’s celebration of West African cuisine. We developed this on to bring the letters closer together, integrating ‘of’ more seamlessly to be read as a single, joyful expression.
Surrounding shapes suggest bursts of life and energy. They represent leaves and natural ingredients, emphasising the freshness and vitality of the products. The bright and vibrant colour scheme further communicates this.
Follow Joyof Foods online:
Instagram: @joyof.foods
LinkedIn: joyof-foods
TikTok: @joyof.foods
Website: joyoffoods.com
Available in selected SuperValu stores and other food independent stores.
Photography by Brendan Ryan Photography:
Instagram: @brendanryanphoto
Website: www.brendanryan.ie
Video Production:
Brendan Ryan Photography (as above) and:
Raouf Ferkous
Instagram: @raouf.ferkous
Packaging printed by Reel Print:
Website: Reel Print
Orija Nutrition: Brand Packaging Design
Branding, Design, Packaging
Orija Nutrition: Brand Packaging Design
Nutraceutical Superfood Range
Moringa Leaf Powder
Sarsaparilla Root – Whole
Sarsaparilla Root – Cut & Sifted
Allspice Berries
Ground Nutmeg
For over 30 years, Jamrow Trading has exported raw botanical ingredients across the globe. With the birth of Orija Nutrition, they’ve taken a bold leap – from bulk ingredients to premium retail with this range of functional foods and herbal supplements. I had the privilege of leading the brand and packaging design for their debut product line under this exciting new venture.
From concept to pouch, the Orija identity is rooted in function and flavour. The logotype uses custom letterforms that connect, symbolising Orija’s mission to nourish heart, mind, and body, while bridging cultures through Jamaica’s rich herbal heritage. Each pack features vivid colours inspired by the product inside, playful-yet-elevated imagery, and a clean layout that communicates trust and quality at a glance.
The tagline, ‘Sustainably inspiring a healthy lifestyle’, threads throughout the visual language, complemented by hand-lettered typography to honour the brand’s natural, unrefined essence.
From Moringa Leaf Powder to Sarsaparilla Root, the Orija pouches are more than just packaging – they’re a celebration of Jamaican wellness, tradition, culture and bold innovation. I’m proud to have supported this generational business as they prepare to launch retail locally and internationally.
We love to design with purpose, and to shaping brands that stand the test of time.
Follow Orija on Instagram:
@OrijaNutrition
Fingal Food Circle: Brand Identity Design
Branding, Design
Fingal Food Circle: Brand Identity Design
I recently created a new brand identity for Fingal Food Circle, a food and drink network based in North County Dublin. This initiative brings together local producers, restaurants, cafes, culinary experiences, and food tourism operators, all under one umbrella. The goal was to develop a strong and distinctive brand that celebrates local provenance, encourages collaboration, and supports the wider food and drink community in the Fingal region.
Before this project, Fingal Food Circle had no existing brand or visual identity. They needed a design that would establish them as a clear and confident voice for the industry – something that could work across everything from events and training to tourism promotion and media engagement. It also had to reflect the diversity of its members, while remaining flexible enough to grow with the network over time.
The chosen design direction focused on a custom typographic logo that feels open, welcoming, and grounded in food culture. A spoon subtly replaces the ‘I’ in ‘Fingal’ to represent the culinary aspect of the network. The circular form of the ‘C’ includes a green circular dot to reference the landscape and community and link with the brand’s name, while the open ‘O’ features a small leaf – symbolising fresh produce and the concept of growth and inclusion. The overall design is clean, modern, and tailored, while still feeling warm and approachable.
This new brand identity helps Fingal Food Circle communicate who they are at a glance: a grassroots but professional collective that promotes local food, fosters connection, and invites people to experience everything the region has to offer. The identity is launching publicly at the Flavours of Fingal Festival, marking the beginning of a stronger, more visible presence for the network in the local food and drink scene.
Flavours of Fingal, a vibrant two-day festival at Newbridge House and Farm that celebrates the region’s rich food culture, local producers, and community spirit, bringing over 65,000 visitors together for a truly unforgettable experience. The Fingal Food Circle is looking forward to making its debut there this year.
Flavours of Fingal Launch of the Fingal Food and Drink Policy 2024-2029 at Flavours of Fingal, Newbridge House and Farm, Donabate.
Picture by Shane O’Neill, Coalesce.
Follow Fingal Food Circle online:
Instagram: @fingalfoodcircle
Facebook: @fingalfoodcircle
Website: www.fingalfoodcircle.ie
Joyof Foods: Brand Packaging Design
Branding, Design, Packaging
Joyof Foods: Brand Packaging Design
West African Food Range
Joyof provides convenient, high-quality products with authentic flavours, reducing cooking time and making it easy to enjoy traditional West African meals even on the busiest days – bringing the joy of West African cuisine to Ireland.
By solving the issues of accessibility and time, they are helping people reconnect with their roots, try something new, and bring the vibrant flavours of West Africa into everyday life without compromise.
The design concept draws inspiration from traditional African drawings and patterns, aiming to capture their vibrant, playful energy. The typography is hand-drawn to evoke authenticity, reflecting the handmade quality of the food, and expresses the pride and joy rooted in West African culture.
The design process evolved from creating letterforms were slightly spaced to highlight the phrase ‘joy of’ reinforcing the brand’s celebration of West African cuisine. We developed this on to bring the letters closer together, integrating ‘of’ more seamlessly to be read as a single, joyful expression.
Surrounding shapes suggest bursts of life and energy. They represent leaves and natural ingredients, emphasising the freshness and vitality of the products. The bright and vibrant colour scheme further communicates this.
Follow Joyof Foods online:
Instagram: @joyof.foods
LinkedIn: joyof-foods
TikTok: @joyof.foods
Website: joyoffoods.com
Available in selected SuperValu stores and other food independent stores.
Photography by Brendan Ryan Photography:
Instagram: @brendanryanphoto
Website: www.brendanryan.ie
Video Production:
Brendan Ryan Photography (as above) and:
Raouf Ferkous
Instagram: @raouf.ferkous
Packaging printed by Reel Print:
Website: Reel Print
Orija Nutrition: Brand Packaging Design
Branding, Design, Packaging
Orija Nutrition: Brand Packaging Design
Nutraceutical Superfood Range
Moringa Leaf Powder
Sarsaparilla Root – Whole
Sarsaparilla Root – Cut & Sifted
Allspice Berries
Ground Nutmeg
For over 30 years, Jamrow Trading has exported raw botanical ingredients across the globe. With the birth of Orija Nutrition, they’ve taken a bold leap – from bulk ingredients to premium retail with this range of functional foods and herbal supplements. I had the privilege of leading the brand and packaging design for their debut product line under this exciting new venture.
From concept to pouch, the Orija identity is rooted in function and flavour. The logotype uses custom letterforms that connect, symbolising Orija’s mission to nourish heart, mind, and body, while bridging cultures through Jamaica’s rich herbal heritage. Each pack features vivid colours inspired by the product inside, playful-yet-elevated imagery, and a clean layout that communicates trust and quality at a glance.
The tagline, ‘Sustainably inspiring a healthy lifestyle’, threads throughout the visual language, complemented by hand-lettered typography to honour the brand’s natural, unrefined essence.
From Moringa Leaf Powder to Sarsaparilla Root, the Orija pouches are more than just packaging – they’re a celebration of Jamaican wellness, tradition, culture and bold innovation. I’m proud to have supported this generational business as they prepare to launch retail locally and internationally.
We love to design with purpose, and to shaping brands that stand the test of time.
Follow Orija on Instagram:
@OrijaNutrition
Fingal Food Circle: Brand Identity Design
Branding, Design
Fingal Food Circle: Brand Identity Design
I recently created a new brand identity for Fingal Food Circle, a food and drink network based in North County Dublin. This initiative brings together local producers, restaurants, cafes, culinary experiences, and food tourism operators, all under one umbrella. The goal was to develop a strong and distinctive brand that celebrates local provenance, encourages collaboration, and supports the wider food and drink community in the Fingal region.
Before this project, Fingal Food Circle had no existing brand or visual identity. They needed a design that would establish them as a clear and confident voice for the industry – something that could work across everything from events and training to tourism promotion and media engagement. It also had to reflect the diversity of its members, while remaining flexible enough to grow with the network over time.
The chosen design direction focused on a custom typographic logo that feels open, welcoming, and grounded in food culture. A spoon subtly replaces the ‘I’ in ‘Fingal’ to represent the culinary aspect of the network. The circular form of the ‘C’ includes a green circular dot to reference the landscape and community and link with the brand’s name, while the open ‘O’ features a small leaf – symbolising fresh produce and the concept of growth and inclusion. The overall design is clean, modern, and tailored, while still feeling warm and approachable.
This new brand identity helps Fingal Food Circle communicate who they are at a glance: a grassroots but professional collective that promotes local food, fosters connection, and invites people to experience everything the region has to offer. The identity is launching publicly at the Flavours of Fingal Festival, marking the beginning of a stronger, more visible presence for the network in the local food and drink scene.
Flavours of Fingal, a vibrant two-day festival at Newbridge House and Farm that celebrates the region’s rich food culture, local producers, and community spirit, bringing over 65,000 visitors together for a truly unforgettable experience. The Fingal Food Circle is looking forward to making its debut there this year.
Flavours of Fingal Launch of the Fingal Food and Drink Policy 2024-2029 at Flavours of Fingal, Newbridge House and Farm, Donabate.
Picture by Shane O’Neill, Coalesce.
Follow Fingal Food Circle online:
Instagram: @fingalfoodcircle
Facebook: @fingalfoodcircle
Website: www.fingalfoodcircle.ie
Joyof Foods: Brand Packaging Design
Branding, Design, Packaging
Joyof Foods: Brand Packaging Design
West African Food Range
Joyof provides convenient, high-quality products with authentic flavours, reducing cooking time and making it easy to enjoy traditional West African meals even on the busiest days – bringing the joy of West African cuisine to Ireland.
By solving the issues of accessibility and time, they are helping people reconnect with their roots, try something new, and bring the vibrant flavours of West Africa into everyday life without compromise.
The design concept draws inspiration from traditional African drawings and patterns, aiming to capture their vibrant, playful energy. The typography is hand-drawn to evoke authenticity, reflecting the handmade quality of the food, and expresses the pride and joy rooted in West African culture.
The design process evolved from creating letterforms were slightly spaced to highlight the phrase ‘joy of’ reinforcing the brand’s celebration of West African cuisine. We developed this on to bring the letters closer together, integrating ‘of’ more seamlessly to be read as a single, joyful expression.
Surrounding shapes suggest bursts of life and energy. They represent leaves and natural ingredients, emphasising the freshness and vitality of the products. The bright and vibrant colour scheme further communicates this.
Follow Joyof Foods online:
Instagram: @joyof.foods
LinkedIn: joyof-foods
TikTok: @joyof.foods
Website: joyoffoods.com
Available in selected SuperValu stores and other food independent stores.
Photography by Brendan Ryan Photography:
Instagram: @brendanryanphoto
Website: www.brendanryan.ie
Video Production:
Brendan Ryan Photography (as above) and:
Raouf Ferkous
Instagram: @raouf.ferkous
Packaging printed by Reel Print:
Website: Reel Print
Orija Nutrition: Brand Packaging Design
Branding, Design, Packaging
Orija Nutrition: Brand Packaging Design
Nutraceutical Superfood Range
Moringa Leaf Powder
Sarsaparilla Root – Whole
Sarsaparilla Root – Cut & Sifted
Allspice Berries
Ground Nutmeg
For over 30 years, Jamrow Trading has exported raw botanical ingredients across the globe. With the birth of Orija Nutrition, they’ve taken a bold leap – from bulk ingredients to premium retail with this range of functional foods and herbal supplements. I had the privilege of leading the brand and packaging design for their debut product line under this exciting new venture.
From concept to pouch, the Orija identity is rooted in function and flavour. The logotype uses custom letterforms that connect, symbolising Orija’s mission to nourish heart, mind, and body, while bridging cultures through Jamaica’s rich herbal heritage. Each pack features vivid colours inspired by the product inside, playful-yet-elevated imagery, and a clean layout that communicates trust and quality at a glance.
The tagline, ‘Sustainably inspiring a healthy lifestyle’, threads throughout the visual language, complemented by hand-lettered typography to honour the brand’s natural, unrefined essence.
From Moringa Leaf Powder to Sarsaparilla Root, the Orija pouches are more than just packaging – they’re a celebration of Jamaican wellness, tradition, culture and bold innovation. I’m proud to have supported this generational business as they prepare to launch retail locally and internationally.
We love to design with purpose, and to shaping brands that stand the test of time.
Follow Orija on Instagram:
@OrijaNutrition
Fingal Food Circle: Brand Identity Design
Branding, Design
Fingal Food Circle: Brand Identity Design
I recently created a new brand identity for Fingal Food Circle, a food and drink network based in North County Dublin. This initiative brings together local producers, restaurants, cafes, culinary experiences, and food tourism operators, all under one umbrella. The goal was to develop a strong and distinctive brand that celebrates local provenance, encourages collaboration, and supports the wider food and drink community in the Fingal region.
Before this project, Fingal Food Circle had no existing brand or visual identity. They needed a design that would establish them as a clear and confident voice for the industry – something that could work across everything from events and training to tourism promotion and media engagement. It also had to reflect the diversity of its members, while remaining flexible enough to grow with the network over time.
The chosen design direction focused on a custom typographic logo that feels open, welcoming, and grounded in food culture. A spoon subtly replaces the ‘I’ in ‘Fingal’ to represent the culinary aspect of the network. The circular form of the ‘C’ includes a green circular dot to reference the landscape and community and link with the brand’s name, while the open ‘O’ features a small leaf – symbolising fresh produce and the concept of growth and inclusion. The overall design is clean, modern, and tailored, while still feeling warm and approachable.
This new brand identity helps Fingal Food Circle communicate who they are at a glance: a grassroots but professional collective that promotes local food, fosters connection, and invites people to experience everything the region has to offer. The identity is launching publicly at the Flavours of Fingal Festival, marking the beginning of a stronger, more visible presence for the network in the local food and drink scene.
Flavours of Fingal, a vibrant two-day festival at Newbridge House and Farm that celebrates the region’s rich food culture, local producers, and community spirit, bringing over 65,000 visitors together for a truly unforgettable experience. The Fingal Food Circle is looking forward to making its debut there this year.
Flavours of Fingal Launch of the Fingal Food and Drink Policy 2024-2029 at Flavours of Fingal, Newbridge House and Farm, Donabate.
Picture by Shane O’Neill, Coalesce.
Follow Fingal Food Circle online:
Instagram: @fingalfoodcircle
Facebook: @fingalfoodcircle
Website: www.fingalfoodcircle.ie
Joyof Foods: Brand Packaging Design
Branding, Design, Packaging
Joyof Foods: Brand Packaging Design
West African Food Range
Joyof provides convenient, high-quality products with authentic flavours, reducing cooking time and making it easy to enjoy traditional West African meals even on the busiest days – bringing the joy of West African cuisine to Ireland.
By solving the issues of accessibility and time, they are helping people reconnect with their roots, try something new, and bring the vibrant flavours of West Africa into everyday life without compromise.
The design concept draws inspiration from traditional African drawings and patterns, aiming to capture their vibrant, playful energy. The typography is hand-drawn to evoke authenticity, reflecting the handmade quality of the food, and expresses the pride and joy rooted in West African culture.
The design process evolved from creating letterforms were slightly spaced to highlight the phrase ‘joy of’ reinforcing the brand’s celebration of West African cuisine. We developed this on to bring the letters closer together, integrating ‘of’ more seamlessly to be read as a single, joyful expression.
Surrounding shapes suggest bursts of life and energy. They represent leaves and natural ingredients, emphasising the freshness and vitality of the products. The bright and vibrant colour scheme further communicates this.
Follow Joyof Foods online:
Instagram: @joyof.foods
LinkedIn: joyof-foods
TikTok: @joyof.foods
Website: joyoffoods.com
Available in selected SuperValu stores and other food independent stores.
Photography by Brendan Ryan Photography:
Instagram: @brendanryanphoto
Website: www.brendanryan.ie
Video Production:
Brendan Ryan Photography (as above) and:
Raouf Ferkous
Instagram: @raouf.ferkous
Packaging printed by Reel Print:
Website: Reel Print