A Good Mood Food Packaging Design

A Good Mood Food Brand Packaging Design

A Good Mood Food creates flavoursome and healthy dips, made with real ingredients, locally sourced. The branding is based around the idea that when you eat healthy, you eat yourself happy, as you are nurturing your mind and body by feeding it with goodness.

The packaging communicates this happy and fun vibrancy that the dips brings to the consumer with the big smile, showcasing the tasty dips within. The strapline ‘Eat Happy’ further emphasises this. Each flavour is easily distinguished by colour – linking with the colour as the main ingredients inside – such as deep pink for the ‘Beetroot’ flavour and warm yellow for the ‘Curried Carrot’ flavour. There is also a new green ‘Garlic’ flavour coming soon.

Each artisan pot is lovingly crafted with ingredients sourced locally. They carefully select the best produce from nearby farms, which is then expertly seasoned and blended with rich local yogurt to create indulgent dips that are made from over 50% vegetables. The leaves placed over the ‘o’ in the typography of the logo, link to how there are healthy, local and natural ingredients used in the dips.

The benefits and unique selling points are clearly highlighted with icons, such as how are the healthy dips are Vegetarian, Gluten-free and Made in Ireland, encouraging consumers to buy local, as a growing trend is how people in Ireland want to support local, Irish businesses and the environment which reduces the carbon footprint by purchasing products made by local businesses who source local ingredients. The cardboard sleeves are recyclable and can also be kept as a keepsake, as the inside of the packs feature tasty recipe suggestions which are handy to stick on the fridge! This further reduces waste as the sleeves can have a longer life.

These tasty dips are made with love in West Cork. They are available in SuperValu stores in Cork, to purchase online at Farmsy and in local Farmer’s Markets such as Rohu’s Country Market in Cork. Find out more on their website.

A Good Mood Food partners with Food Cloud to maintain a Zero Food Waste business, they work with their local branch to help redistribute any extra products among the community. This prevents disposing of any extra waste. Food Cloud help provide over 5 million meals yearly to people in need resulting in 2,450 tonnes of food being redistributed and received by charities across Ireland. This is just one of the ways A Good Mood Food operate to keep their business sustainable and care for the community. It helps to ensure that every time their products are purchased, a local business is being supported.

As a group, the packaging of the tubs together look like a group of smiling, happy characters – full of energy and life. A Good Mood Food create food that feels good. Keep an eye on their Instagram page for tasty recipe suggestions.

 

*Photography:
Brendan Ryan Photography & Emma Jervis Photography
Photo Styling:
Clare Lynch & Betsy Gach

 

 

Saltrock Dairy Packaging Design

Saltrock Dairy Brand Packaging Design

Saltrock Dairy is a contemporary fresh brand, bringing milk to consumers in a new, innovative and sustainable way. Saltrock Farm pasteurise their own milk from their family farm, cutting out unnecessary food milage to bring customers their ‘Daily Dose of Dairy‘. The milk is non-homogenised, local and farm-fresh.

Milk and milkshakes are available to be dispensed via self-vending units, in branded trailers at local Farmers Markets. The customer takes one of the retro bottles of Saltrock Dairy (or several bottles) and fills it up via the vending unit, then when it’s empty, they wash it and bring it back and refill it. This concept is innovative and contributes to a circular economy as customers bring their bottle back to re-use and refill each time and it doesn’t need to go through the processing of recycling plants.

This message is clearly and cleverly communicated in the logo and brand packaging, with a milk drop dripping from the letter ‘K’ in the typography of the word ‘Saltrock’ in the logo, dropping down to the bottle below. The brand is retro, edgy and unique – bringing fresh and traditional milk to consumers in a new and innovative way. There is a grain texture within the font, to communicate the natural and farm-fresh aspect of the milk. On the back, there are droplet markers which indicate the amount left in the bottle, to make it easy for users to tell when they need to refill. This is also helpful when working out measurements when baking.

We worked with Saltrock Dairy on designing the branding from start to finish, to include the logo, the brand guidelines to include the brand colour palette and typography, the packaging design of a range of bottle sizes, the wooden branded crate, the vending unit and the trailer graphics. The client and her daughters were a pleasure to work with, adding their energy and enthusiasm to bring this innovative new brand to life.

 

See more about how the self-service vending unit works here. Saltrock Dairy hails from the foot of Tara Hill in Gorey, Co. Wexford and can be found in nearby locations. Give them a follow on their Instagram page to find out where you can next spot the Saltrock Dairy trailer.

*As seen on RTE’s The Late Late Show.

 

*A big thank you to Brendan Ryan Photography for the brand photos and Betsy Gach for assisting with the photo styling.
As featured on The Late Late TV Show.

Oat in the City Brand Packaging Design

Oat in the City Packaging Design

Oat in the City is an Irish oat drink brand. The product range includes a 750ml Original oat, a 750ml Barista drink and a 250ml dairy-free Chocolate flavoured drink.

The packaging design features an illustration of a unique character ‘Eoin the Oat’. Eoin the Oat is a down-to-earth authentic chap. He is a cool, fun oat. Each flavour has a different version of the oat character and also a different colour – blue ‘Original’ – the townie lad, green ‘Barista’ – the country bumpkin and brown ‘Chocolate’ – the cool dude. The colour variation and alternating versions of the character allow for easy flavour recognition and to bring a quirky, fun appeal to the packaging. The product benefits are highlighted on the front of the bottle, such as it is Dairy-free, Vegan, Gluten-free, and Extra Creamy, with Milled Irish Oats. Each bottle features a unique barcode to fit with the brand style.

We wanted to communicate that this is an authentic oat drink – therefore, when developing the brand name, the word ‘Authenticity’ lead on to the similar sounding ‘Oat in the City’. The name and brand story were developed to play on the expression of ‘spreading your wild oats’ in a humorous way – ‘Eoin the Oat’ likes to travel around the country spreading his wild oaty goodness with this oat milk drink. The illustrations feature a cityscape in the background, representing how Eoin is always on the move. The brand strapline is ‘Irish Farmers Milking Oats’, as the client wanted to communicate the local and authentic roots of the drinks range. Oat icons are used to denote this also.

Oat in the City stands out from competitors on shelves not only from a design point of view – from a nutritional and sustainable aspect also. It contains only 0.3 grams of sugar per 100 grams, whereas some other oat drinks contain up to 0.5 grams of sugar per 100 grams. It retains a lot of the goodness in the finished product, compared to other oat milks. Oat in the City use all of the Oat and retain the oats natural fibres, beta glucans and protein. It has no added sugar and is low in natural sugars. This makes it a sustainable choice, as food waste is one of the leading causes of climate change. The process by which most commercial oat drinks are made results in the stripping away the parts that have the fibre and the protein, so that you’re mostly getting oat sugar. Oat in the City stands above competitors as it isn’t made in this way – it retains more of the oaty goodness, making it a healthier choice, creamier in taste and reduces waste and therefore is better for the environment.

This is a fun and playful brand and has already received a lot of media coverage nationwide, with Eoin the Oat slipping in to the hearts (and fridges) of Irish consumers.

Keep an eye on their Instagram page to find out more about where Eoin the Oat is!

Available in Fresh stores, Donnybrook Fair, Nolans and SuperValu stores. See more on the Oat in the City website also.

*A big thank you to Brendan Ryan Photography for the brand photos and Betsy Gach for assisting with the photo styling.
As featured on The Late Late TV Show on RTE.

 

Muckross Creamery Brand Packaging

Muckross Creamery Brand Packaging

Muckross Creamery is an Irish ice cream brand range, hand-crafted by the Fleming family. Their strap-line is ‘From Cow to Cone’ – communicating the freshness of their delicious ice cream.

Catherine and John Fleming live with their lovely family of six children, and of course… all their friendly farm cows, on their charming farm in Muckross, Killarney. John Fleming is a fifth-generation dairy farmer. His family have been farming in Muckross, Killarney since the 1840’s. Their mouth-watering ice cream is made using their own fresh milk, fresh cream and free-range eggs. Being a farm-based enterprise in Killarney, they source all the fresh ingredients and supplies for each scrumptious flavour of their artisan range locally, to support the local economy. Their short supply chain and values of commitment to quality and sustainable production contribute to the great taste of their ice-cream.

 

When they reached out to Clare Lynch Creative on re-branding, key aspects they wanted to convey were the natural and fresh qualities of their ice cream. Therefore, featuring one of their resident, friendly farm cows in their brand and packaging design was a natural progression. It was important to implement this in a well-crafted manner, to denote that they are a quality brand range of ice cream.

Further to that, the colours from the fresh ingredients used in the ice cream were used as an inspiration source to form the colour palette for the brand, along with the traditionally-associated dairy colour of blue – but freshened up in a slightly brighter and modern tone, linking with the summery feeling associated with ice cream.

 

Muckross Creamery Ice Cream Brand Identity & Packaging Design

The brand typography has a traditional feel to it – with a bold, rustic font selected and hand-tailored for the bespoke brandmark along with hand-written descriptors; to support the values the client wanted to convey of how the ice cream is hand-made on their farm with fresh, local ingredients. The grain texture and the hand-drawn fruit silhouettes on the packaging further support and highlight this. As their brand story is an important aspect to the brand, it is featured on the packs with a photo of the family (which has since gained a new little member!). Muckross Creamery is a Listowel Food Fair winner for it’s flavoursome and tasty ice cream, and this key USP is highlighted on the packaging. The cute tubs are earthy and recyclable, which adds to their popularity, both as it communicates the rustic, traditional qualities to consumers, and also to how they are a conscientious and sustainable company.

 


You can follow them on Instagram @muckrosscreamery

Katie’s Kombucha Brand Packaging

Katie’s Kombucha Packaging Design

Katie’s Kombucha is a healthy probiotic drink, which is good for the gut and immune system. It is a delicious, refreshing vegan soft drink range, made with love by Ballymaloe-trained chef, Katie McCann.

When it comes to health, the gut is a key area to begin with, known as the body’s ‘second brain’ – it is trusted to support the body to fuel our happiness, health and wellness. The drink is alive and contains a community of healthy bacteria living inside which is beneficial to our bodies. When you feel alive, you can create what you love and love what you create.

Katie’s Kombucha is naturally fermented in small batches and is a naturally functional food. There are two flavours launched to date – ‘Raspberry’ (flavoured with 100% Wicklow raspberries) and ‘Apple & Dandelion’ (flavoured with 100% organic apples). It is unpasteurised, sustainably produced, vegan, gluten free and has recyclable packaging. Katie’s Kombucha refreshes, rebalances, replenishes the body.

Some key factors Katie wanted to communicate with the brand was her passion for creating kombucha, how it is a healthy product that’s good for you and that it’s wholesome and natural.

As Katie and the passion she has for what she does is the essence of the brand, the design outcome created for the brand packaging design uses the silhouette of a woman, representing Katie. The silhouette of the woman (Katie) has the fruits which the kombucha consists of intertwined into the shape of her hair, in a natural and organic style.

To make the word ‘kombucha’ easy to read for those unfamiliar with it, the three syllables are in a stacked block reading ‘KOM-BU-CHA’ to make up the brandmark. The hand-tailored font in the logo is earthy and rustic, communicating the natural ethos and ingredients of the kombucha. A texture with a subtle grain has been integrated with the typography and silhouette to further accentuate the wholesome qualities of the brand.

Each favour is differentiated by colour (guided by the fruits each contains), along with it’s own fruit icon. There was a third flavour ‘ginger’ created, to be launched at a later date. A hand-written font is used for the flavour descriptions, further emphasising the hand-made and personal process to how Katie’s Kombucha is created. An additional detail created is the unique barcode, showcasing the silhouette of leaves and berries. A hand-drawn heart icon highlights the feature that the kombucha is 100% Vegan.

Another key factor to consider when designing the kombucha was Katie’s highly conscientious nature in relation to being sustainable and the environment. Therefore, she chose a uniquely-shaped bottle which is easy to recycle and we ensured to work with the printer to use the earthy, recycled paper stock ‘Shiro’ rather than a sticker to make them easily re-usable and recyclable. They are then sealed with a tamper-proof seal.

Katie loved how the results communicate her brand essence and values, with strong visual impact on shelves in stores and has received much positive feedback on the new packaging from her customers and on social media. It’s sales have grown to a wide range of stores such as many of the SuperValu’s throughout Dublin, online deliveries stockist Neighbourfood, 3FE cafes and a number of other unique stores and cafes around Dublin and Wicklow.

 

 

Please enjoy the below video with sound and follow Katie’s Kombucha on Instagram @katiekombucha

 

 

 

 

See the positive feedback I received from Katie here.

Design: Clare Lynch Creative
Photography: Brendan Ryan Photography
Photo Styling: Clare Lynch.
Video: Shane Caffrey

 

Flying Squirrel Vegan Cheese Packaging

Flying Squirrel Plant-based Cheese

Flying Squirrel are a range of delicious, plant-based cheese alternatives, new to the market. The brand packaging and identity is fun, happy and vibrant; showcasing a quality, sophisticated product.

The artisan producer, Colm Farrell, grew up in the Irish countryside where he where he first fell in love with nature and animals and gained an appreciation for the environment. He went vegan in 2014 and one food he really missed was cheese. He noticed a gap in the market for plant-based cheese that tasted good and began attending cookery schools in the UK and Germany, studying traditional, centuries old techniques of the craft such as culturing, fermentation, coagulation and ageing and developed a real passion for food and cooking. His hand-made artisan range is carefully crafted in his Dublin kitchen with love and passion, using traditional techniques. All Flying Squirrel products are dairy and lactose-free and are suitable for vegans, vegetarians and those making a conscious decision to change their eating habits for health, ethical or environmental reasons.

We worked together in the naming process to define the name ‘Flying Squirrel’. It is inspired by the free-spirited energy of animals such as the flying squirrel, left to roam happy and freely in nature. This ‘cheese from trees’ is made mainly from nuts, and as squirrels are known to gather nuts, this is a further connection with the name to the cheese brand.

In the packaging, the illustration created depicts a flying squirrel character soaring over the natural outdoor landscape, connecting with how the cheese is made using 100 per cent natural ingredients and is naturally kind to the planet. We worked with Farrell to create a visual brand and packaging identity which best represents this philosophy. Although one of the key aims of Flying Squirrel is to provide a solution for consumers looking for a delicious alternative to dairy cheese, all cheese lovers can enjoy it. For this reason, the ‘v’ to signify it’s vegan appeal, is highlighted in a subtle manner within the ‘y’ in the brandmark typography. A small Irish shamrock symbol is included on the front of the packaging to signify its origin for consumers who like to buy local.

There are three flavours – Original (camembert) 150g, Almond 110g and Almond & Cheese 110g. Each have been separated visually using the brand’s colour palette and featuring illustrative taste cues. Each product has it’s own unique barcode, incorporating the squirrel character and nuts. Originally, we had mocked up plastic jars for two of the flavours. However, we then moved to glass jars, to become more environmentally friendly so that the packaging can all be recycled and have a lower carbon footprint. We art-directed the photoshoot with photographer Brendan Ryan, bringing out the bright, fun and vibrant essence of the brand, with colour paper backgrounds, linking with each flavour and the ingredients each flavour contains and taste cues, displayed around the packs playfully.

The combination of the elegant and clean typography with the vibrant and natural illustrations come together to create a fresh, memorable, and essentially, unique brand that consumers can align with. The results have proved successful, with market research showing that those purchasing Flying Squirrel in supermarkets are a mix of vegan and non-vegan consumers. Demand is high since its launch and it has already been requested for select health food stores and cafes.

See the positive feedback I received from the client Colm Farrell here.

 

***This project is featured on the Packaging of the World website and was a Gold Winner of the Muse 2020 Design Awards.


Follow Flying Squirrel on Instagram @flyingsquirrel.ie

Polski Bread Packaging

Polski Bread Packaging

 

POLSKI Bread was created by authentic Polish bakery Inter Europol, exclusively for Tesco consumers. Known for their taste, purity, and authenticity, they’re the largest clean-label bakery in Poland, producing real slow-rise sourdough bread and other bakery products using traditional stone-baking methods for over 30 countries worldwide.

The brief was to design a new packaging brand for a range of Polish bread to be launched in Tesco stores across the UK. The main target audience is consumers who love Polish food, therefore it was important to ensure that the branding made a clear, instant connection to Poland, for strong shelf stand-out.

Some factors considered to answer this brief include:
– Using the colour palette of the Polish flag (with colour variants per flavour) / the use of white to represent its’ clean label benefit.
– Packaging shape designed to reveal the bread’s natural goodness.
– Featuring the Polish bird mascot – with wings formed from grain, a bread-shaped body and a baker’s dough-shaped hat.
– Simplified folk-art style ‘Wycinanki’ illustration.
– Traditional Polish typography in a modern style, containing an earthy, grain texture signifying the bread’s wholesomeness.
– Consistency across four different shaped packs, for strong brand impact.

The result is engaging design, carefully tailored to their target audience.

 

*This work received a graphic design award in the Frēsh 18 Design Awards.

 

*Featured on The 100 Archive and Packaging Design of the World.

Arriba Wine Packaging Design

Arriba Tempranillo Wine
Packaging Design

 

 

Arriba wine is tempranillo, a full-bodied Spanish wine label. The client was interested in incorporating a bull in to the design for the label, as he wanted a strong association with it’s Spanish roots and strong, fruity taste. The look and feel of this label is strong and direct.

The word ‘arriba’ has meanings including ‘come on’, ‘hurry up’, ‘let’s go’ – all very action-based words. I have designed the font to represent this along with the lively, energetic spirit of the Spanish – an urgent movement which contrasts strongly with the strong, steady bull but compliments the bull’s fiery charge. The lid draws on the Spanish colour palette – overall a modern and contemporary wine label.

 

*Freelance whilst at Design Dairy

Home & Clean Packaging Design

Home & Clean Packaging Design

Home & Clean were sourcing and developing new lines of household cleaning products for everyday use to be sold in Irish market and needed to develop a quality brand range of packaging to support this. The target market were middle-class consumers who are price-conscious and quality aware so the products needed to appeal to this audience and be focussed on being recognised as being good value for money, whilst also being considered as a good quality, strong and credible brand.

Considerations with the Home & Clean packaging were to create a soft and friendly look, to add warmth and brightness around the home and emphasize the clean and fresh results that the products can bring in to any household. The colour range, typography and illustrations create the look and feel to support the desired outcome of a fresh, bright quality brand packaging and products for everyday use in the household. The client was very pleased with the results;

The design is just what I wanted, outstanding. I am very happy. Many Thanks.

Kokako Packaging

Kokako
Organic Bars Packaging






These Kokako bars are a new addition to the popular NZ-based, well-established Kokako food and coffee range for their café and other wholesale outlets. The client wanted to continue to use the friendly kiwi kokako bird used in their branding for these organic, healthy bars.

The characters I created for this range provide a friendly and fun feel, along with bright, diffrientiating colours, to attract attention on the store and cafe shelves. This brand has a quirky style to it and this is represented here also.

Displayed are the colourful and friendly healthy Kokako snack options, photographed having fun in their natural environment.

 

*Freelance whilst at Design Dairy

Fresh Plus Packaging

Fresh Plus Packaging




fresh plus cat litter packaging is bright and fun packaging design which indicates it’s use clearly to potential consumers with it’s playful feline characters along with the display of the content through the flower-shaped device. The earthy colour tones and floral illustrations draw attention to it’s all natural properties. The playful feel is used consistently throughout from the main graphics to the barcode detail.

This product packaging has been designed to create a light, airy and bright feel for a product which holds a less-than-attractive use. The bold feline character and product name featured large-scale on the front of pack creates easy brand recognition and shelf-standout against competitors.

The client’s feedback was positive;

Thank you ever so much for great and unique job you have done with this packaging design. Many thanks.

*As featured on The 100 Archive and Packaging of the World

Pizza Pack Co Branding & Packaging

Pizza Pack Co
Identity, Packaging & Advertising


Pizza Pack Co is a fun home pizza-making kit, which equips the customer with ingredients and instructions to make their own fresh and tasty pizzas at home in just 10-15 minutes. Each pack comes supplied with pizza dough, tomato sauce and topping ingredients for the chosen flavour / type of pizza. This is a fresh and innovative new idea to the market that creates a whole new enjoyable experience out of the usually-mundane task of making dinner.

It is primarily aimed at a young, interactive target audience but can also appeal to different categories. For example, it is an easy and fun activity to do as a couple’s date-night / as an adult & child bonding activity or as friends having a night in together. The brief was to create branding and packaging for Pizza Pack Co that embodied youth, colour and brightness while evoking a feeling of energy and life.

Some elements considered when creating this branding were: the raw feel of pizza fresh from the oven, the light-heartedness and fun of making the pizza from scratch along with emphasizing how the ingredients are fresh. I chose imagery which conveyed the energy of the target audience enjoying the experience along with fun, quirky baking tool icons. There is a D.I.Y. feel incorporated into the layout and typography in the collateral, giving a sense of action and movement. The language used is open and friendly, using slogans that are bright and fresh to appeal to the vibrant, fast-paced target audience.

Displayed is the range of collateral designed for Pizza Pack Co, which includes the logo and colour variations, business card, outdoor advertisements, wobbler tag and the box & pot images. The client was very happy with the result and felt it embodied all the values that they wished to portray to consumers correctly.

 

*Whilst at Bravo Outdoor Advertising.

See past projects in the archive section…