Clare Anne Taylor Couture Cakes: Brand Packaging Design

Clare Anne Taylor Couture Cakes are one of Ireland’s leading luxury cake designers for special events and weddings. The core of the business is luxurious quality and elegance in the design and craft of their cakes and confections.

The client, Clare Anne Taylor, wanted the packaging to be suitable for gifting. When bringing to someone, the box should be beautiful and elegant enough to give the feel of a gift presentation. She wanted the brand to epitomise the highest standard and quality available on the market.

Another way to separate the ranges in a subtle, sophisticated manner was to alternate the strapline/tagline under the brand name/logo for each range. In the brief, Clare mentioned that she would like to exceed expectations for customers. Therefore, for the main ‘Clare Anne Collection’ range, I created the tagline ‘Exceeding Expectations’. This was then changed to the individual range names for the ‘Signature Collection’ and the ‘Couture Collection’.

For the main Clare Anne range, we created the concept of a pink, bow sleeve around kraft boxes, to meet the brief’s aim of communicating the experience of receiving a beautiful gift. Clare wanted to showcase the beautiful artistry of the cakes within, therefore we designed a large window on the front of the boxes to meet the brief’s aims, leaving space at the back of the boxes for possible ingredient/nutritional labels to be added per cake, as each cake is bespoke.

See more about Clare Anne Taylor Couture Cakes:

Instagram: instagram.com/taylorclareanne

Website: clareannetaylor.ie

Hello Hinterland: Book Illustration

Hello Hinterland is a collection of illustrated stories and poetry, rhymes, observations and folk tales, celebrating the connections between culture and heritage in the wide and embracing landscape of Fingal County, on the East Coast of Ireland. This was my first book illustration project and I feel very proud and excited with the result.

The project came to life when poet and author of Hello Hinterland, Martin Holohan, approached me as he was seeking an illustrator for his new poetry book. I have done illustration as part of my graphic design, branding and packaging design projects and smaller side projects, but this was my first time to fully illustrate a picture book from start to finish, along with creating and putting the book together using my graphic design skills.

The process was really enjoyable. Martin gave me free creative range in terms of how each illustration could be. He wanted it to be a collaborative process, where I take inspiration from the words in each poem using my creative thinking, rather than him directing me on how each poem should look. There was a lovely freedom to this process. We began by working on the first five poems, where I presented him with the illustrations for these select few. His response was as it continued to be throughout, what we might call ‘the dream client!’ where he was blown away and completely enthusiastic and excited about each poetry illustration he was presented with.

When creating each poem, I loved deciphering the meanings of each one, many with clever words related to Irish culture and history, current times, Irish mythology and the local Irish Fingal landscape. The illustrations are full of life and character, reflecting the words in the poetry. Martin wanted the book to appeal to younger children, along with older audiences – therefore, I brought a lot of colour and brightness in to the illustrations – aiming to draw the younger audience in easily with an immediate impact, where as the words will naturally interest and entertain an older audience.

I began by drawing some loose sketch ideas for each one, and then developed them in Adobe Illustrator. I created the book structure in Adobe Indesign. I kept the text of the poetry in the same position on the double-paged spreads for each poem, and ensured that the illustrations I created fitted well with the text so that they could be both enjoyed in an easy-to-read style, with a natural flow to how the text and image are viewed together. The picture book is 100 pages, with almost 40 poetry illustrations, each one spread spaciously across two pages (a spread). Each chapter is clearly divided with a colourised spreads for each.

The aims for Hello Hinterland is for it to be a coffee table book in people’s homes, where they can often pick it up and have a read while enjoying a relaxing break from their day to get lost in the stories and themes of the poetry. Another goal for the book is for it to be enjoyed by schools and libraries throughout Ireland. It was printed as a hard-back book with heavy paper stock for this reason – it needed to be durable to withstand a lot of handling by children and the thick paper stock was also a way to present the colourful illustrations to the fullest. Martin would also like it to be seen and used as a ‘Walking Heritage Trail’ through the people and places living along the beautiful landscape of Fingal County, by the sea.

Chapter 1: Hello Hinterland

The Perfect Lawns of Lusk

Senescence

I like how this poem talks about embracing growing old – the illustration cleverly narrates the words from the poem.

Hello Hinterland

This illustration that depicts a female character, with long flowing hair that doubles-up as sea waves, is inspired by the lines in the poem that mention Irish legend Cuchulainn’s wife Emer, who is said to have hailed from Lusk. It incorporates the references to the sea and rolling hills of Lusk into her portrait.

This poem features one of the strongest lines in the poetry book ‘You gave me a lovely… lonely rural life’. This refers to how author and poet, Martin Holohan, thought when he was moving from Dublin city to Lusk (in the hinterland rural outskirts area of Dublin) that he might find it too quiet and remote, but instead, he thrived in that loneliness… whether it be with long luxurious cycling trips out on his bike, the unfolding of his passion for writing and creativity and having the time and headspace free to indulge in it and let all his ideas flow out on to the page, all of this accompanied with an occasional trip for a quiet refreshment in the quaint ‘Man O’ War’ establishment. He found that he fell in love with this quieter ‘lonely’ life. The word lonely can have negative associations, but for Martin – he found moving to the hinterlands actually turned out to be an opportunity to embrace and fall in love with this loneliness and from it, creativity flowed from his heart unstoppably to create the book Hello Hinterland and many other writing projects currently in the pipeline.

Ghosts of Malahide

Holohan’s Fable

One of my favourite poems is ‘Holohan’s Fable’. It’s about a couple so content in their daily routine, that when they win the lotto, they decide not to claim it – as they couldn’t be any happier! It’s a fable with a message about appreciating what you have in life.

Chapter 3: A Rural Romantic

Noctambulant

This beautifully illustrated book includes positive underlying themes of resilience, appreciating the little things in life, social inclusion and enjoying the local landscape, weaving through the book.

February is a Fraud

If The Moon Should Fall

This is another of my favourite poems from the book. I took the meaning to be to enjoy an appreciate the little things that we have in life. Sometimes we can over-complicate things in life, looking for potential things that could go wrong or imperfections. When, if we focus on all the good right in front of us, we might be surprised how content we can be with everything that we already have. I saw this as a romantic poem, encouraging the reader to let down their walls to let someone new, that they know they like, in to their world and to go with the flow and enjoy it. I reflected this and all the words of the poem in the illustration, with a little wink towards Salavatore Dali’s ‘end-of-the-world-like’ surrealist paintings.

Missing at the Man O’ War

Train Track Troubadour

Old Man of Balscadden

Bulling for Butlins on the 1st Day of Summer

The Refugee Song

Changing Time

Lost Poem from the Bog of Commons

Quote: “You Gave Me A Lovely… Lonely, Rural Life”

Martin Holohan is a storyteller living in Lusk, County Dublin. Martin loves to spend his time writing, cycling, singing, and not least travelling, especially by train across Ireland, England, Scotland and Wales. Hello Hinterland is his Debut Collection of illustrated stories.

In this collection, the author has adopted the old role of Seanchai, the Bard, and the Poet of Irish Tales… and in that regard is of sorts a ‘Lore Keeper’. Lore Keepers are embedded in Irish Folklore and are particularly attracted to the Land themselves, especially where they currently live. It is their defining attribute to seek out and explore the spots and places that still have a strong spirit of the Myths and Legends of old.

The Lore Keeper aims to mix and match the past and present so as to bring New Tales and Observations from our beautiful island, Ėire.

The book, published by Choice Publishing Ltd, focuses on the journeys Martin makes across a wide and sometimes rural region and aptly incorporates people and places living close to the East Coast of Ireland there in Fingal County. Moreover, his real contribution is highlighting the ‘aspects of the everyday’ in places around that particular part of the country, which are remarkably only a short distance by train or car out of Dublin City.

Most notable are the titles…’The Perfect Lawns of Lusk‘, ’Twin Loves in the Little Town of Rush’ and ‘Hello Hinterland‘.

“Hello Hinterland is more than just a modern Illustrated Poetry Book…it acts too like a folklore companion guide towards a walking Heritage Trail…through the people and places… living along the beautiful landscape of Fingal County by the sea”.

Martin Holohan, Poet & Author of Hello Hinterland

You can hear Martin talking more about the book in this Near FM interview here…

Hello Hinterland Book Launch at Hodges Figgis Dublin

We held the book launch at the famous Dublin bookstore, Hodges Figgis, one of Dublin’s oldest bookstores, situated near Trinity college on Dawson Street. I designed the promotional collateral for the event, such as social media graphics, flyers, pull-up banners and large-scale posters for the front window display. This event was a lovely evening accompanied by refreshments, wine and cheese, where myself and Martin spoke to the guests about the creation of the book and the collaboration process and read some of our favourite poems from the book.

Book Signing at Hodges Figgis

Shortlisted for the IDI Awards 2022

Browns Books:

https://www.brownsbfs.co.uk/

Library Stockists:

Maynooth Library, County Kildare

https://maynoothuniversity.com

Further Details about Hello Hinterland:

Dublin Hills Goats Cheese Brand Packaging Design

Dublin Hills Goats Cheese is handcrafted on the foothills of the Dublin Mountains. It is natural and sustainably made, using just four simple and natural ingredients. The goats are grass-fed and roam freely in the fresh green fields at the foothills of the Dublin Mountains and is suitable to be enjoyed by vegetarians. Dublin Hills is the only goats cheese maker in Dublin. The company is run by farmer and food producers, Tim and Brigid McGlynn. They have a herd of dairy goats and free-roaming hens on their farm, known locally as ‘Oldcourt Hill Farm’. The honey flavour is drizzled with honey from Olly’s Farm.

Dublin Hills strive for a sustainable farming system, which is reflected in the flavour and quality of the cheese. They pride themselves on producing local, natural and sustainable goats cheese on their family farm, with goats roaming freely on their lush hillside pastures. This unique and delicious soft, creamy artisan cheese has a reputation for being extremely addictive! You can find it in local SuperValu stores and Tim has been known to be there on occasion offering tastings of the cheese to consumers.

The project began with a brainstorming phase for the name, with the final decision on ‘Dublin Hills‘ working effectively to clearly communicate one of the company’s USP’s (Unique Selling Point) – their provenance and that they are a local, Dublin based goats cheese producer. The Dublin Mountains can be seen from various points all over Dublin, from North to South (where they are located) and are a much-loved and popular landmark feature of Dublin anyone living in the county.

Their provenance and location also informed the design of the logo – the typography playfully mimics the curves of the foothills of the Dublin Mountains that their farm is situated on, almost as if the brandmark is sitting on the hills itself. This is crafted in a sophisticated and premium style. The gold underlay to the bold black type denotes the quality of the cheese. There is a small illustrative icon locked up with the typography which further emphasises their location.

The client wanted to communicate how they are a small local farm with free-roaming goats that graze in their natural surroundings. To consider this, we incorporated an illustration of a goat in a meadow of fresh grass, with mountains in the background on the packaging. The taste of the goats cheese is mild and soft, from young goats milk, and so the goat depicted is young in appearance to indicate this. This young goat sits within a ribbon badge on the front of the packaging – this is a visual cue to symbolise the quality of this cheese.

Brand Guidelines & Assets:

A full brand guidelines were included with this brand packaging project. The colour palette and typography chosen are earthy, natural, bright and fresh to indicate these aspects of how the Dublin Hills handcrafted cheese is produced. Illustrative icons and descriptor text on the packaging design communicate some of the other brand USP’s, such as that the cheese is ‘Sustainable & Natural’, that the goats are ‘Free-Roaming, Grass-Fed Goats’ and that the cheese is ‘Suitable for Vegetarians’. The barcode is playful, featuring an icon of a young goat on a hill as part of the barcode device. On the front side of the packaging design, images of the cheese are included to visually appeal to consumer’s taste buds. The brand story is featured on the back side of the pack, to allow consumers to connect with the McGlynn family’s brand story and background.

A minimum Clear Space recommend guide was defined for best use of the brand. There is a version of the logo with the strapline ‘Artisan Dublin Farmhouse Cheese‘, which is used on occasions where the full pack artwork isn’t there to communicate their values.

Dublin Hills Goats Cheese is currently available in SuperValu stores:

Dublin:

Orwell, Templeogue, Dublin 6

Rathgar, Rathfarnham, Dublin 6

Ballyroan, Rathfarnham, Dublin 14

Get Fresh, Rosemount SC, Rathfarnham, Dublin 14

The Merry Ploughboy Pub, Rathfarnham, Dublin 14 (in their food menu)

Knocklyon, Templeogue, Dublin 16

Firhouse, Tallaght, Dublin 24

Lucan, Co. Dublin

Wicklow:
Blessington, Co. Wicklow

Follow Dublin Hills Goats Cheese on Social Media:

Instagram: @dublinhillsgoatscheese

Facebook: www.facebook.com/Dublin-Hills-Goats-Cheese-114380377922359/

Greene’s Family Kitchen Brand Packaging Design

Greene’s Family Kitchen hand-create flavour-packed products with natural, authentic and honest origins. They use their own award-winning free-range eggs, produced on their family farm in Westmeath, and source other authentic, local ingredients for their recipes.

Greene’s handcraft all their food to ensure outstanding quality and taste before it reaches your table from their farm. These tasty and convenient meals are High in Protein and ready in just 15 minutes. They are passionate about offering consumers excellent quality products, using traditional methods and without the use of artificial additives or preservatives.

For the packaging design, the kraft cardboard background communicates the naturalness of the products. The hand-drawn style further emphasises the hand-made aspect of Greene’s foods and the authenticity of the product ingredients. The watercolour images of the main ingredients in each frittata are displayed alongside the name, to provide taste cues to the consumer. The packaging communicates that this is a tasty and healthy treat, that can be enjoyed alone as one slice or shared together with friends and family.

There is a cutout heart-shape in the cardboard box/sleeve to display a large amount of the tasty frittatas and quiches within, which is appealing to customers visually on shelf. The kitchen is known as the heart of the home and another common association is the way to one’s heart is through our stomach – so go on, eat your heart out and enjoy Greene’s Family Kitchen meals 🙂

USP (unique selling point) icons are carefully placed within the packaging design. Different colours are used to indicate each flavour.

Where to Purchase:
Call into your local SuperValu stores to try these delicious meals. Greene’s Family Kitchen’s quiches and frittatas are already stocked in 17 SuperValu stores across Dublin, Meath, Westmeath & Kildare.

Dublin:
Fresh, Grand Canal Dock • SuperValu, Mount Merrion • SuperValu, Templeogue

Kildare (SuperValu stores):
Kildare • Sallins

Meath (SuperValu stores):
Enfield • Ratoath • Ashbourne • Navan • Trim • Dunshaughlin • Kells • Oldcastle

Westmeath (SuperValu stores):
Mullingar • Athlone • Monksland • Moate

See more at:

Website: www.greenesfamilykitchen.ie

Instagram: instagram.com/greenesfamilykitchen

Marino Institute of Education Strategic Report

Marino Institute of Education Strategic Report 2021-26.

The report’s focus is on how ‘Education Transforms Lives’, and how enabling people from all backgrounds of life (for example, from disabilities to financial hardship) to further education, will empower them and give them greater opportunities in life.

We co-created the report in collaboration with Laura Macaulay at NavigatebyDesign. We used a gradient colour system throughout to indicate the transforming aspect of this report, with bright images of the students, lecturers and the lovely Marino grounds. The report is a complex piece of work, developed with MIE over an extended period of time.

We worked carefully in communicating a large amount of information in an easy-to-read digestible manner, maintaining the professional feel that an education body like Marino Institute would like to convey, in a clean and fresh style. It was also important to maintain the Marino brand colour palette and showcase the college grounds, societies, people and facilities. The report is flipped in half between an English and Irish language version of the report. The printing of this report is FSC Certified, supporting sustainability and the environment by using paper when printing that is FSC approved.

The launch event for this important body of work took place in the Nagle Rice hall on the beautiful grounds of Marino in North Dublin, hosted by TD and Minister for Further and Higher Education, Simon Harris. Everyone was very happy with the design of the finalised printed report and the success of the launch event.

A Good Mood Food Brand Packaging Design

A Good Mood Food creates flavoursome and healthy dips, made with real ingredients, locally sourced. The branding is based around the idea that when you eat healthy, you eat yourself happy, as you are nurturing your mind and body by feeding it with goodness.

The packaging communicates this happy and fun vibrancy that the dips brings to the consumer with the big smile, showcasing the tasty dips within. The strapline ‘Eat Happy’ further emphasises this. Each flavour is easily distinguished by colour – linking with the colour as the main ingredients inside – such as deep pink for the ‘Beetroot’ flavour and warm yellow for the ‘Curried Carrot’ flavour. There is also a new green ‘Garlic’ flavour coming soon.

Each artisan pot is lovingly crafted with ingredients sourced locally. They carefully select the best produce from nearby farms, which is then expertly seasoned and blended with rich local yogurt to create indulgent dips that are made from over 50% vegetables. The leaves placed over the ‘o’ in the typography of the logo, link to how there are healthy, local and natural ingredients used in the dips.

The benefits and unique selling points are clearly highlighted with icons, such as how are the healthy dips are Vegetarian, Gluten-free and Made in Ireland, encouraging consumers to buy local, as a growing trend is how people in Ireland want to support local, Irish businesses and the environment which reduces the carbon footprint by purchasing products made by local businesses who source local ingredients. The cardboard sleeves are recyclable and can also be kept as a keepsake, as the inside of the packs feature tasty recipe suggestions which are handy to stick on the fridge! This further reduces waste as the sleeves can have a longer life.

These tasty dips are made with love in West Cork. They are available in SuperValu stores in Cork, to purchase online at Farmsy and in local Farmer’s Markets such as Rohu’s Country Market in Cork. Find out more on their website.

A Good Mood Food partners with Food Cloud to maintain a Zero Food Waste business, they work with their local branch to help redistribute any extra products among the community. This prevents disposing of any extra waste. Food Cloud help provide over 5 million meals yearly to people in need resulting in 2,450 tonnes of food being redistributed and received by charities across Ireland. This is just one of the ways A Good Mood Food operate to keep their business sustainable and care for the community. It helps to ensure that every time their products are purchased, a local business is being supported.

As a group, the packaging of the tubs together look like a group of smiling, happy characters – full of energy and life. A Good Mood Food create food that feels good. Keep an eye on their Instagram page for tasty recipe suggestions.

*Photography:

Brendan Ryan Photography & Emma Jervis Photography

Photo Styling:
Clare Lynch & Betsy Gach

Oat in the City Packaging Design

Oat in the City is an Irish oat drink brand. The product range includes a 750ml Original oat, a 750ml Barista drink and a 250ml dairy-free Chocolate flavoured drink.

The packaging design features an illustration of a unique character ‘Eoin the Oat’. Eoin the Oat is a down-to-earth authentic chap. He is a cool, fun oat. Each flavour has a different version of the oat character and also a different colour – blue ‘Original’ – the townie lad, green ‘Barista’ – the country bumpkin and brown ‘Chocolate’ – the cool dude. The colour variation and alternating versions of the character allow for easy flavour recognition and to bring a quirky, fun appeal to the packaging. The product benefits are highlighted on the front of the bottle, such as it is Dairy-free, Vegan, Gluten-free, and Extra Creamy, with Milled Irish Oats. Each bottle features a unique barcode to fit with the brand style.

We wanted to communicate that this is an authentic oat drink – therefore, when developing the brand name, the word ‘Authenticity’ lead on to the similar sounding ‘Oat in the City’. The name and brand story were developed to play on the expression of ‘spreading your wild oats’ in a humorous way – ‘Eoin the Oat’ likes to travel around the country spreading his wild oaty goodness with this oat milk drink. The illustrations feature a cityscape in the background, representing how Eoin is always on the move. The brand strapline is ‘Irish Farmers Milking Oats’, as the client wanted to communicate the local and authentic roots of the drinks range. Oat icons are used to denote this also.

Oat in the City stands out from competitors on shelves not only from a design point of view – from a nutritional and sustainable aspect also. Oat in the City has just 0.4 grams of natural sugar from the cereal (compared with generic oat milk brands which have up to 5.0 grams of sugar), alongside fibre and protein for healthy nutrition and a slow energy release. It retains a lot of the goodness in the finished product, compared to other oat milks. Oat in the City use all of the Oat and retain the oats natural fibres, beta glucans and protein. It has no added sugar and is low in natural sugars. This makes it a sustainable choice, as food waste is one of the leading causes of climate change. The process by which most commercial oat drinks are made results in the stripping away the parts that have the fibre and the protein, so that you’re mostly getting oat sugar. Oat in the City stands above competitors as it isn’t made in this way – it retains more of the oaty goodness, making it a healthier choice, creamier in taste and reduces waste and therefore is better for the environment.

Read more: https://www.shelflife.ie/a-taste-of-freedom/#ixzz7dShE6ais

This is a fun and playful brand and has already received a lot of media coverage nationwide, with Eoin the Oat slipping in to the hearts (and fridges) of Irish consumers.

Keep an eye on their Instagram page to find out more about where Eoin the Oat is!

Available in Fresh stores, Donnybrook Fair, Nolans and SuperValu stores. See more on the Oat in the City website also.

*A big thank you to Brendan Ryan Photography for the brand photos and Betsy Gach for assisting with the photo styling.

As featured on The Late Late TV Show on RTE.

Sodalicious Soda Bread Packaging Design

Sodalicious Soda Bread Packaging Design

Sodalicious bread prides itself on celebrating their wonderful indigenous Irish soda bread, by reinventing it with many fresh flavours. Using the traditional Irish soda bread recipe, they have given it a modern twist by adding many different flavours baked in many different shapes resulting in a contemporary classic.

Their hand-made bread is flavoured only with fresh, natural ingredients for example fresh herbs, cheese, olives, olive oil, nuts, seeds and fresh fruit in the scones. They don’t use any artificial additives. It is a yeast free product and uses reduced sugar in the sweet range resulting in many health benefits including a low fat content. It also contains sodium bicarbonate which aids digestion. The result is a premium quality range of soda bread, that doesn’t loose the integrity of this wonderful Irish staple.

Sodalicious is a dedicated soda bread bakery and cafe, based in Limerick. It is ran by Jane Conlon, a powerhouse behind this brand, along with her family and loyal team. Jane is a fireball of energy and spirit. Jane gained her level of expertise from a wide range of experiences such as growing up learning from three generations of bakers, gaining qualifications in the renowned Ballymaloe Cookery School, then training under an expert pastry chef in a top London restaurant and traveling the world experiencing the breads of the world, to coming back home to Ireland and setting up her own cafe and bakery. All the while, bringing up a family of seven children! A very inspirational lady 🙂

When contacting Clare Lynch Creative, her objective was to grow the Sodalicious brand by bringing some of their breads to the wholesale marketplace and to make Sodalicious bread become a household name. She wanted their bread packaging to include images of the fresh ingredients that are used in the bread, to be colour-coded in a stylish way and to include their brand story and some recipe suggestions. Sodalicious bread is a Blas na hEireann Irish Food Awards & Irish Quality Food & Drinks Awards Gold finalist, therefore she wanted it to convey a feeling of quality, premium product, in an inviting way.

To answer the client’s brief, the packaging design highlights taste cues by featuring the main ingredients of the bread in a quality, vintage illustrative style. The Sodalicious cafe is situated in a beautiful historic red-brick building on Cecil Street in Limerick City, built between 1907-09, with an oriel window and a seven-bay side elevation. To incorporate the cafe’s unique location and heritage, a silhouette of the building is subtly featured in a light hue background of the packaging design. The font and colours are natural and rustic, communicating the fresh, natural qualities of the bread.

As the client was eager to make sustainability a priority in the packaging design, it was important to do research of sustainable options for bread packaging first. The findings were interesting, such as elite cardboard boxes with handles folding closed together, presented like a gift bag. This was fully recyclable and could give a premium, unique, quality feel to a bread range. However, the brief requested the bread texture to be visible, so this option wouldn’t work. This also wouldn’t facilitate much of a shelf-life in preserving and protecting the bread from outside spoilage, so it failed to meet these functional needs. “With packaging design, it is important to consider factors such as the construction, the material used, the production, durability, legibility and safety issues – it’s not just about graphics alone, the technical aspects are just as important as the design”

(viction:workshop, 2007).

Further online research led to a printing company offering biodegradable and compostable labels. On review of these label samples and the brief, it was noted that the client preferred not to use stickers due to the glue and there was also a risk they could crinkle and look amateur on the packs as the bread is an uneven shape, so this route wasn’t viable.

The chosen solution is a one-piece, light cardboard sleeve that bends around the bread from front to back. It’s clean, simple, visually-effective and easy to pack. It shows a good portion of bread, meeting one of the aims of the brief. The die-cut cardboard sleeve features a baker’s hat with the Sodalicious tagline ‘Celebrating Soda Bread‘. The seeds jump around the tagline in fun, celebratory style. The inside of the cardboard sleeves feature recipe suggestions, along with the brand story – this gives the sleeve a longer-life value as customers can keep it and share the recipes with friends.

Underneath this cardboard sleeve, a biodegradable cellulose bag was chosen instead of the existing single-use plastic currently used by the client. There is a good cellulose compostable and biodegradable film brand called NatureFlex, which offers tailored protection barrier to prevent spoilage, high heat resistance properties, high gloss and transparency for good visual effects and it meets global compostable standards. Another similar option which was more cost effective for the client, was to wrap the bread with a recyclable plastic wrap. The bag length was too long for the bread shape, so the client purchased an ‘L sealer’ heat-sealing machine to trim them. Customers will be happy to be aware that they are choosing bread with packaging that supports a sustainable and circular economy.

The design helps to sell the product by creating taste cues with imagery and colour. It focusses on the taste and flavour of the ingredients, using beautifully hand-drawn illustrations of the herbs that are used in the bread such as olive oil and rosemary. It has a quality, authentic feel, focusing on the hand-made nature of the bread and highlighting the taste to appeal to the appetite of consumers. The flavour names are displayed in a bold, rustic font to further communicate this and there is a light hue tone of the iconic building of the client’s café and bakery in the background. A mini brand story is featured on the side of the pack to help consumers connect with the brand. Colour is the first thing an observer notices about a package. Therefore, each pack is colour-coded for easy recognition of each flavour and the pack colour communicates the herbs added – such as ‘Rosemary & Olive Oil’ being green.

Required details were added to the back of packs, including a photo showing the bread in a tasteful style for each flavour, the ingredients and nutritional information, how to recycle and the clients contact details. Social media links were added, along with a fun and quirky barcode featuring a rolling pin within it. They chose a local printer, another factor which is aligned to their carbon footprint goals.

The client was really pleased with the final result and has been enjoying the popularity of the delicious Sodalicious bread in their cafe, SuperValu and local stores so far since it’s launch in 2022.

Find out more about Sodalicious:

Instagram:

instagram.com/sodaliciouslimerick/

Facebook:

facebook.com/Sodaliciouslimerick/

Website:

sodalicious.ie

CashAnalytics Re-Brand & Brand Guidelines