Muckross Creamery Brand Packaging
Muckross Creamery Brand Packaging
Muckross Creamery is an Irish ice cream brand range, hand-crafted by the Fleming family. Their strap-line is ‘From Cow to Cone’ – communicating the freshness of their delicious ice cream.
Catherine and John Fleming live with their lovely family of six children, and of course… all their friendly farm cows, on their charming farm in Muckross, Killarney. John Fleming is a fifth-generation dairy farmer. His family have been farming in Muckross, Killarney since the 1840’s. Their mouth-watering ice cream is made using their own fresh milk, fresh cream and free-range eggs. Being a farm-based enterprise in Killarney, they source all the fresh ingredients and supplies for each scrumptious flavour of their artisan range locally, to support the local economy. Their short supply chain and values of commitment to quality and sustainable production contribute to the great taste of their ice-cream.
When they reached out to Clare Lynch Creative on re-branding, key aspects they wanted to convey were the natural and fresh qualities of their ice cream. Therefore, featuring one of their resident, friendly farm cows in their brand and packaging design was a natural progression. It was important to implement this in a well-crafted manner, to denote that they are a quality brand range of ice cream.
Further to that, the colours from the fresh ingredients used in the ice cream were used as an inspiration source to form the colour palette for the brand, along with the traditionally-associated dairy colour of blue – but freshened up in a slightly brighter and modern tone, linking with the summery feeling associated with ice cream.
Muckross Creamery Ice Cream Brand Identity & Packaging Design
The brand typography has a traditional feel to it – with a bold, rustic font selected and hand-tailored for the bespoke brandmark along with hand-written descriptors; to support the values the client wanted to convey of how the ice cream is hand-made on their farm with fresh, local ingredients. The grain texture and the hand-drawn fruit silhouettes on the packaging further support and highlight this. As their brand story is an important aspect to the brand, it is featured on the packs with a photo of the family (which has since gained a new little member!). Muckross Creamery is a Listowel Food Fair winner for it’s flavoursome and tasty ice cream, and this key USP is highlighted on the packaging. The cute tubs are earthy and recyclable, which adds to their popularity, both as it communicates the rustic, traditional qualities to consumers, and also to how they are a conscientious and sustainable company.
Katie’s Kombucha Brand Packaging
Katie’s Kombucha Packaging Design
Katie’s Kombucha is a healthy probiotic drink, which is good for the gut and immune system. It is a delicious, refreshing vegan soft drink range, made with love by Ballymaloe-trained chef, Katie McCann.
When it comes to health, the gut is a key area to begin with, known as the body’s ‘second brain’ – it is trusted to support the body to fuel our happiness, health and wellness. The drink is alive and contains a community of healthy bacteria living inside which is beneficial to our bodies. When you feel alive, you can create what you love and love what you create.
Katie’s Kombucha is naturally fermented in small batches and is a naturally functional food. There are two flavours launched to date – ‘Raspberry’ (flavoured with 100% Wicklow raspberries) and ‘Apple & Dandelion’ (flavoured with 100% organic apples). It is unpasteurised, sustainably produced, vegan, gluten free and has recyclable packaging. Katie’s Kombucha refreshes, rebalances, replenishes the body.
Some key factors Katie wanted to communicate with the brand was her passion for creating kombucha, how it is a healthy product that’s good for you and that it’s wholesome and natural.
As Katie and the passion she has for what she does is the essence of the brand, the design outcome created for the brand packaging design uses the silhouette of a woman, representing Katie. The silhouette of the woman (Katie) has the fruits which the kombucha consists of intertwined into the shape of her hair, in a natural and organic style.
To make the word ‘kombucha’ easy to read for those unfamiliar with it, the three syllables are in a stacked block reading ‘KOM-BU-CHA’ to make up the brandmark. The hand-tailored font in the logo is earthy and rustic, communicating the natural ethos and ingredients of the kombucha. A texture with a subtle grain has been integrated with the typography and silhouette to further accentuate the wholesome qualities of the brand.
Each favour is differentiated by colour (guided by the fruits each contains), along with it’s own fruit icon. There was a third flavour ‘ginger’ created, to be launched at a later date. A hand-written font is used for the flavour descriptions, further emphasising the hand-made and personal process to how Katie’s Kombucha is created. An additional detail created is the unique barcode, showcasing the silhouette of leaves and berries. A hand-drawn heart highlights the noteworthy feature that the kombucha is 100% Vegan.
Another key factor to consider when designing the kombucha was Katie’s highly conscientious nature in relation to being sustainable and the environment. Therefore, she chose a uniquely-shaped bottle which is easy to recycle and we ensured to work with the printer to use the earthy, recycled paper stock ‘Shiro’ rather than a sticker to make them easily re-usable and recyclable. They are then sealed with a tamper-proof seal.
Katie loved how the results communicate her brand essence and values, with strong visual impact on shelves in stores and has received much positive feedback on the new packaging from her customers and on social media. It’s sales have grown to a wide range of stores such as many of the SuperValu’s throughout Dublin, online deliveries stockist Neighbourfood, 3FE cafes and a number of other unique stores and cafes around Dublin and Wicklow.
Follow Katie’s Kombucha on Instagram @katiekombucha
See the positive feedback I received from Katie here.
Marino Institute Annual Report
Marino Institute Annual Report
Marino Institute of Education is an Irish College of Education, an associated college of Trinity College Dublin, focused on providing education courses. Established in 1905, the college became a recognised provider of teacher education in 1929, with a proud heritage as a provider of higher education for more than one hundred years. It’s degrees and diplomas are awarded by the University of Dublin, Trinity College.
Clare Lynch Creative was contracted by Marino Institute to create their 2018-2019 Annual Report. They required the style to be clean and modern, with a fresh new look. The institute is set in the grounds of Lord Charlemont’s Estate, on Griffith Avenue, and offers state of the art facilities in this unique setting and the client wanted the report to showcase images of the campus and the student life. They also required a version of the report in Irish (Gaeilge), with the overall report incorporating both versions, back to back.The result is fresh and visually engaging, showcasing the institute’s activity for the year in a clear, attractive and easy to read manner.
The client was easy to work with and really pleased with the final outcome.
Tales for Tadpoles Bookmark Range
Tales for Tadpoles Bookmark Range
Tales for Tadpoles Bookmarks Set
This set of bookmarks was designed for Tales for Tadpoles, a children’s bookstore on Drury Street in Dublin city centre. The bookstore features classic tales in picture books and related merchandise.
The brief was to design a set of bookmarks, to display at the counter in-store and to give as a takeaway for customers with their purchases, as a friendly and useful reminder of the store and to show appreciation for their business.
The monotone images used on the bookmarks are the much-loved characters from classic tales (available for public use as out-of-copyright). They have been intertwined with the ‘T’ from the Tales for Tadpoles logo to create strong brand association. Each bookmark features a unique tagline, linking to the joys of reading and the pleasure found in the world of books. The colour palette is soft pastels, in-line with the brand colours and to appeal to the target audience of children. They have been designed for customers to cherish as a keepsake and to encourage repeat business, as customers can collect a different bookmark with each purchase until they have acquired the full set.
The client loved the results and they have received positive feedback from their customers.
Flying Squirrel Vegan Cheese Packaging
Flying Squirrel Plant-based Cheese
Flying Squirrel are a range of delicious, plant-based cheese alternatives, new to the market. The brand packaging and identity is fun, happy and vibrant; showcasing a quality, sophisticated product.
The artisan producer, Colm Farrell, grew up in the Irish countryside where he where he first fell in love with nature and animals and gained an appreciation for the environment. He went vegan in 2014 and one food he really missed was cheese. He noticed a gap in the market for plant-based cheese that tasted good and began attending cookery schools in the UK and Germany, studying traditional, centuries old techniques of the craft such as culturing, fermentation, coagulation and ageing and developed a real passion for food and cooking. His hand-made artisan range is carefully crafted in his Dublin kitchen with love and passion, using traditional techniques. All Flying Squirrel products are dairy and lactose-free and are suitable for vegans, vegetarians and those making a conscious decision to change their eating habits for health, ethical or environmental reasons.
We worked together in the naming process to define the name ‘Flying Squirrel’. It is inspired by the free-spirited energy of animals such as the flying squirrel, left to roam happy and freely in nature. This ‘cheese from trees’ is made mainly from nuts, and as squirrels are known to gather nuts, this is a further connection with the name to the cheese brand.
In the packaging, the illustration created depicts a flying squirrel character soaring over the natural outdoor landscape, connecting with how the cheese is made using 100 per cent natural ingredients and is naturally kind to the planet. We worked with Farrell to create a visual brand and packaging identity which best represents this philosophy. Although one of the key aims of Flying Squirrel is to provide a solution for consumers looking for a delicious alternative to dairy cheese, all cheese lovers can enjoy it. For this reason, the ‘v’ to signify it’s vegan appeal, is highlighted in a subtle manner within the ‘y’ in the brandmark typography. A small Irish shamrock symbol is included on the front of the packaging to signify its origin for consumers who like to buy local.
There are three flavours – Original (camembert) 150g, Almond 110g and Almond & Cheese 110g. Each have been separated visually using the brand’s colour palette and featuring illustrative taste cues. Each product has it’s own unique barcode, incorporating the squirrel character and nuts. Originally, we had mocked up plastic jars for two of the flavours. However, we then moved to glass jars, to become more environmentally friendly so that the packaging can all be recycled and have a lower carbon footprint. We art-directed the photoshoot with photographer Brendan Ryan, bringing out the bright, fun and vibrant essence of the brand, with colour paper backgrounds, linking with each flavour and the ingredients each flavour contains and taste cues, displayed around the packs playfully.
The combination of the elegant and clean typography with the vibrant and natural illustrations come together to create a fresh, memorable, and essentially, unique brand that consumers can align with. The results have proved successful, with market research showing that those purchasing Flying Squirrel in supermarkets are a mix of vegan and non-vegan consumers. Demand is high since its launch and it has already been requested for select health food stores and cafes.
See the positive feedback I received from the client Colm Farrell here.
***This project is featured on the Packaging of the World website and was a Gold Winner of the Muse 2020 Design Awards.
Follow Flying Squirrel on Instagram @flyingsquirrel.ie
Origin Chain Brand Identity
Origin Chain Brand Identity
Origin Chain Brand Identity
Origin Chain addresses a key consumer need: trust, offering blockchain-enabled software solutions to problems of real world asset authentication / proof-of-origin in export markets. In a distributed trust system this info-flow is called the value chain.
Origin Chain needed a brand identity created as they entered a more public phase of their company, where they would be business networking at events such as Enterprise Ireland’s ‘Innovation Arena’ at the National Ploughing Championships and tech summit event ‘Uprise’.
Not everyone understands areas such as blockchain, therefore they wanted the brand to be so well communicated that even a child could understand it, with the viewpoint that children are often quicker to absorb new technologies and communicate them to adults.
They have two sub-brands that sit under Origin Chain (Volunteer Passport and Verify by O.C.), and needed brandmarks for these in order for all three to work together as a family.
On reviewing Origin Chain’s needs and values, they wanted to be perceived as trustworthy, new-tech and user-friendly. Their software allows direct online transactions along a secure blockchain. These transactions are transparent and can be viewed by anyone.
A good way to envision this is to picture a value chain of a food item. E.g.; a banana you purchase with a barcode. On scanning the barcode, you can view the trail of where it has originally come from – from the farmer who picked it, to each input along the way, up until to the store delivery. It provides a sense of reassurance of knowing the root source of an item along the chain and be able to openly view it’s journey. With Volunteer Passport, it enables people in the volunteer sector to track and share their voluntary work. It enables a verification system, which allows one easy authorized and verified passport for all workplaces.
Factors considered were as follows:
Representing the links of a block chain as a strong, graphic symbol. The links also representing trust and security, a key value of Origin Chain.
The feeling of movement within the chain, emphasizing the interactive process of the blockchain technology.
Overlays of colours within the logo represent the transparency within Origin Chain’s software – the trust of anyone being able to see everything within the process.
Subtle hidden circles within the links represent eyes – the observing eye of the open visibility features of blockchain.
Closed links locked in to each-other to show solidarity of how when data is entered into a blockchain, it cannot be removed and is there forever.
Use of blue as the link colour, to further denote trust, the green tones signify the verification of the green light signaling approval.
For ‘Verify by O.C.’, the same brand style is used to create a tick of approval of the verification process.
The client was very happy with how the end result met the brief requirements, her feedback was as follows:
“I’m very pleased with how they look together. It’s been a real pleasure to work with you. As well as being a wonderful talent, you’re sort of unflappable too. The very best kind of designer in my book.”
*This work received a graphic design award in the International Design Awards with an Honorable Mention for brand identity.
Inishbofin Guide Book
Inishbofin Guide Book
Inishbofin Guide
This is a guide to Inishbofin, a small island off the coast of Ireland. Inishbofin has a population of 180 people and relies heavily on tourism. This project explored a way of attracting more tourists to the island. The concept behind it is to create a series of landmarks around the island, which honour Inishbofin’s history and culture. As Inishbofin is an eco-friendly island, they seek to achieve sustainable tourism that does not negatively impact upon the island’s natural environment, while at the same time benefits and supports the local community. Therefore, the concept was each sculpture would be created with eco-friendly, sustainable materials such as wood, bog oak, stone and earthy materials which would be in harmony with the local landscape and for each one to be clever and creatively designed. Some of the landmarks/highlights I thought of were the famous Grace O’Malley, the Cleggan Disaster, the island’s Flora & Fauna wildlife, the Patron Saint of Bofin, Cromwell’s Barracks, the White Cow (the island’s name) and Cockles & Mussels. I explored different ways in which these sculptures would be created. The idea being that visitors can interact with the sculptures and will want to find each one, to take photographs with them and tick them off their list of cultural things to see on the island. Beside each sculpture would be a small plaque which also naturally blends in with the local environment, which tells the story behind the sculpture.
Taking visual cues from the Camino de Santiago, where there is the a subtle shell with an arrow showing the direction to walk, I designed an icon which would work in the same way for Inishbofin’s sculptures. It is a simple boat shape, where the sail is an arrow – the direction of the arrow indicates which way to walk to each attraction. These would be set subtly in stone around the island, to ensure not to impact the island’s beautiful and natural landscape.
The main piece was an A5, side-stitched booklet with a fold-out A3 map showing the location of each sculpture around the island in the centre-fold. It was riso-printed using a rigorous 7-colour process, with some lovely ‘happy accidents’ of colour offsets in the finished booklet. The cover was then debossed with the shape of the map. Each page uses modern typography and layouts. On researching the island, many people said how Inishbofin was a place that people come to get lost and find themselves in, enjoying the slower pace of life and the fresh sea air and nature. The expression ‘There’s plenty of time on the island’ is a commonly used expression. This inspired the name for this booklet, with the play of words ‘A Guide to Getting Lost’. I created an icon for each sculpture, which visitors can easily find on the map, and used some expressions throughout which represent the essence of life on Bofin.
At this stage of the project, I created a 3D wooden stylised map of the island, with laser etchings of the icons, and also created 3D-printed icons to represent each sculpture (although not aimed to be the finished sculpture design). For the numbers on the map, I tailored an old Irish Celtic font to create individual, unique numbers which still embody the Celtic feel, but with a modern twist. I then laser printed these personally-designed numbers on to wood, to have as physical items to display as part of the overall proposed exhibition display. The use of wood for the display stand added to the sustainability, eco-friendly culture with which Inishbofin is proud of.
Marilyn Mansion Branding
Marilyn Mansion Guesthouse Brand Identity
Marilyn Mansion Guesthouse Branding
Marilyn Mansion Guesthouse is located in a beautiful, green street in Rathgar – one of the quietest area of Dublin, only 10 min bus away from the city centre. They have a fun, friendly, welcoming and calm environment.
Their unique point of difference is that their name and rooms are designed to celebrate some of Hollywood’s famous celebrities such as Marilyn Monroe and Marilyn Manson. Clare Lynch Creative worked with them on developing the concept behind their name by re-creating their rooms to highlight and pay tribute to these Hollywood greats, by using touches such as pop-art prints and graphics and movie-star style mirrors (Monroe-inspired) and gothic dark colour schemes with black, white and red finishing touches and accessories (Manson). This is a current work-in-progress on developing rooms one by one to embody this concept.
The visual identity incorporates the classic shape of the actual guesthouse, as a compact, memorable shape, which holds the ‘Marilyn Mansion’ name and uses a classic 50s-style script font and 50’s style classic pastel colour palette to create a dreamy, fantastical feel connecting to people’s love of Hollywood glamour and stardom. The business cards include a map as a practical, compact leave-behind sales tool for tourist offices in Dublin.
The client was very happy with the additional input and ideas that developed for their guesthouse, from working together on the brand identity.
BK Coaching Branding
BK Coaching Branding
Brid Kehoe Coaching
Brid Kehoe Coaching are a holistic coaching practise who support clients in taking steps forward to change for the better and help them to uncover new routes to get there. They guide clients to improve wellbeing and focus, change career and much more through support, encouragement and introducing new creative strategies.
The arrow in this identity lockup represents how Brid Kehoe Coaching focus clients in an upwards direction in their life; the subtle smile and bright colours communicate the positivity and fresh outlook that they bring to all their clients.
The visual identity kit includes the stationery suite and brand guidelines featuring the photography style, visual language, typography and colour palette which maintain a consistent brand style through all BK Coaching’s communication and points of contact with their potential clients.
See also Brid Kehoe Coaching Brand Booklet and BK Coaching Client Toolkit is to follow soon.
*This work received a graphic design award in the International Design Awards with an Honorable Mention.
CashAnalytics Re-Brand
CashAnalytics Re-Brand & Brand Guidelines
CashAnalytics Re-brand, Brand Guidelines & Marketing Collateral
CashAnalytics build software that solves problems using the latest cloud and web based technologies, that help large companies manage their day-to-day treasury, risk and compliance challenges in an efficient and controlled manner. They work with a broad spectrum of organisations ranging from mid-tier private equity backed companies to stock market listed multinational enterprises. They are experts in corporate cash and treasury management, compliance, software development, customer service and project management.
They liked their existing logo to some extent, but wanted a more modernised look and feel, to ensure their logo was contemporary and communicated how the services they offer use the latest software technology to create results in a fast time-frame compared to their competitors. To create this, the bars from the treasury building in the original logo were used to stand alone as a strong analytics symbol, along with the cleaner, modernised Futura typeface. This created a new, modern CashAnalytics logo, which still easily links to be an evolution of their previous logo. There is a secondary version of their logo, which includes their strapline ‘Cash and Liquidity Forecasting’, for more specific uses.
The brand was then further developed across stationery, infographics, web graphics, eNewsletters, eBooks, brochures, exhibition graphics and brand guidelines, to roll out the re-brand in a consistent manner across all CashAnalytics collateral. The client was very happy with the new streamlined result across all their points of contact with clients.
Polski Bread Packaging
Polski Bread Packaging
POLSKIBread was created by authentic Polish bakery Inter Europol, exclusively for Tesco consumers. Known for their taste, purity, and authenticity, they’re the largest clean-label bakery in Poland, producing real slow-rise sourdough bread and other bakery products using traditional stone-baking methods for over 30 countries worldwide.
The brief was to design a new packaging brand for a range of Polish bread to be launched in Tesco stores across the UK. The main target audience is consumers who love Polish food, therefore it was important to ensure that the branding made a clear, instant connection to Poland, for strong shelf stand-out.
Some factors considered to answer this brief include:
– Using the colour palette of the Polish flag (with colour variants per flavour) / the use of white to represent its’ clean label benefit.
– Packaging shape designed to reveal the bread’s natural goodness.
– Featuring the Polish bird mascot – with wings formed from grain, a bread-shaped body and a baker’s dough-shaped hat.
– Simplified folk-art style ‘Wycinanki’ illustration.
– Traditional Polish typography in a modern style, containing an earthy, grain texture signifying the bread’s wholesomeness.
– Consistency across four different shaped packs, for strong brand impact.
The result is engaging design, carefully tailored to their target audience.
*This work received a graphic design award in the Frēsh 18 Design Awards.
*Featured on The 100 Archive and Packaging Design of the World.
BK Coaching Brand Booklet
Brid Kehoe Coaching Brand Booklet
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BK Coaching Brand Book & Marketing Collateral
Brid Kehoe Coaching are a holistic coaching practise who support clients in taking steps forward to change for the better and help them to uncover new routes to get there. They guide clients to improve wellbeing and focus, change career and much more through support, encouragement and introducing new creative strategies.
The arrow in this identity lockup represents how Brid Kehoe Coaching focus clients in an upwards direction in their life; the subtle smile and bright colours communicate the positivity and fresh outlook that they bring to all their clients.
This booklet was designed to communicate BK Coaching’s brand mission and values of their aim to improve their client’s lives by helping them to choose a direction which leads them towards their goals and to find happiness in their lives. Brid Kehoe Coaching work on one-on-one coaching sessions with individual clients and also work with groups, both in the work environment and in youth work, empowering people to grow and become the best and happiest version of themselves. This booklet evokes and carries across the same feelings of joy, passion and enthusiasm for life that the BK Coaching brand represent.
See also Brid Kehoe Coaching Brand and BK Coaching Client Toolkit is to follow soon.
*This work received a graphic design award in the International Design Awards with an Honorable Mention.
Esri UK – Design of Educational & Promotional eBooks
Esri UK – eBooks Design
01: Making the Connection
02: Geospatial Intelligence
03: The Internet of Things
04: Operational Intelligence
Esri UK ‘Bring Meaning to Maps’. Their technology combines maps with data so that you can see the world in a smarter way. They do this using powerful mapping software ‘ArcGIS’. ArcGIS connects people with maps, data, and apps through geographic information systems (GIS). It is a location platform that’s accessible to anyone, anywhere in the world at any time. Esri’s software is used by leading brands, government, defence, utilities and tech start-ups throughout the world.
Esri UK came to Clare Lynch Creative seeking to create a range ebooks to easily explain what they do and what they have to offer to both their existing and potential customers. These ebooks provide information about how their software works, along with up-to-date industry information and relevant key case studies. This content is displayed throughout the ebooks in an easy to follow visual style – using infographics, large imagery, block quotes and icons.
eBooks and online content are becoming more and more popular today, as it’s so easily accessible to everyone and also can be more cost-effective to businesses as opposed to printing and postage costs, so it’s great to work on such relevant digital projects with Esri UK. You can find out more about them here.
The ebooks have been highly commended to date, the client’s comments on the latest ebook were:
“Thanks – it looks great to me. It’s emerged as an excellent high quality piece of content that will prove very valuable.” – with the copyrighter we collaborated with adding: “The end result looks superb, I am very pleased with it and I think Esri are too.”
NZ Channels Branding
NZ Channels Brand Identity
The aim with NZ Channels was to create an identity for a company who provides an online media and television network of all the towns and cities in New Zealand. NZ Channels provides videos, links and information on past and upcoming events in each town.
The viewer can go online and watch televised events in the town that they are interested in, whether it is their hometown or a town they will be visiting. The website also provides various other information from each town so that it is an easy online information source.
As it online-based, and a transfer from one media source to another, I chose a pixelated look for this logo. It is also designed to be open to animation as it will be seen in an interactive media platform.
*Freelance whilst at UGP Design
Inukshuk Brand Identity
Inukshuk Brand Identity
Inukshuk Secure Pathway provide technical and operational requirements of the security industry to deliver secure alarm systems and telecommunication pathways to their clients.
The client wanted to use an inukshuk as an element in their identity to represent the safe and secure telecommunication pathways they provide, as an inukshuk is a symbol of ‘safe pathways’ and a marker to guide people in the right direction. It symbolizes Inukshuk’s service.
I chose a muted and earthy look and colour palette to establish that that Inukshuk are a trusted, down-to-earth brand and the strong directional lines to denote the guidance they offer. I designed the brand identity and website look and feel for this brand.
*Freelance whilst at UGP Design
Elevate Executive Selection Branding
Elevate Executive Selection
Branding
Elevate Executive Selection provides high-end recruitment services to it’s clients. The service offered by Elevate is innovative, professional, sincere, and results based. I created a brand that was high quality and professional, denoting the feeling of being specialized and selective, highlighting it’s point of difference from other recruitment agencies.
Another strong value Elevate wanted to portray towards it’s target audience is a feeling of optimism, fun and a brightness towards the future, whilst still maintaining a corporate feel. This is all tied in very well together with the unique brandmark created – a clean, simple and strong representation of what Elevate stands for in the current market.
Arriba Wine Packaging Design
Arriba Tempranillo Wine
Packaging Design
Arriba wine is tempranillo, a full-bodied Spanish wine label. The client was interested in incorporating a bull in to the design for the label, as he wanted a strong association with it’s Spanish roots and strong, fruity taste. The look and feel of this label is strong and direct.
The word ‘arriba’ has meanings including ‘come on’, ‘hurry up’, ‘let’s go’ – all very action-based words. I have designed the font to represent this along with the lively, energetic spirit of the Spanish – an urgent movement which contrasts strongly with the strong, steady bull but compliments the bull’s fiery charge. The lid draws on the Spanish colour palette – overall a modern and contemporary wine label.
*Freelance whilst at Design Dairy
Home & Clean Packaging Design
Home & Clean Packaging Design
Home & Clean were sourcing and developing new lines of household cleaning products for everyday use to be sold in Irish market and needed to develop a quality brand range of packaging to support this. The target market were middle-class consumers who are price-conscious and quality aware so the products needed to appeal to this audience and be focussed on being recognised as being good value for money, whilst also being considered as a good quality, strong and credible brand.
Considerations with the Home & Clean packaging were to create a soft and friendly look, to add warmth and brightness around the home and emphasize the clean and fresh results that the products can bring in to any household. The colour range, typography and illustrations create the look and feel to support the desired outcome of a fresh, bright quality brand packaging and products for everyday use in the household. The client was very pleased with the results;
“The design is just what I wanted, outstanding. I am very happy. Many Thanks.“
Dynamic Media Solutions Brand Identity
Dynamic Media Solutions
Brand Identity, Livery Design
Dynamic Media Solutions are an innovate and leading company in Ireland that provide services such as vehicle wraps, environment wraps, in-store digital wallpaper, print and signage.
They specialize in vinyl wrapping of everything from vans and buses to building exteriors and tunnels. They are a new and fresh company and they wanted to portray this in their branding. They wanted to stand out in the marketplace and be an easily recognized brand.
Their ethos is a can-do, flexible and innovative approach. Using their initials as a brand-mark, I created a logo typeface that generates this feeling of movement and also re-enforces exactly what they do. I used the mesh pattern which makes up vinyl as a graphic element on the stationery. The result is a clean, professional brand with it’s own unique personality, with a graphic style which has the potential to easily be translated onto other mediums such as posters and advertisements in the future. The client was very happy with the result.
Joe Lynch Electrical Brand Identity
A unique and stylish identity for Dublin based electricians, Joe Lynch Electrical. The J and L letters from the owner’s name where used to create a strong graphic brandmark which symbolises a bolt of electricity and also re-directs the focus to the company’s name. The colours used were bright and fresh, and veer away from the typical blues and reds used with electrical companies, making JLE stand out in the marketplace.
The website is strong graphically and drives clear messages to the visitor of the available electrical services.
The website has effective SEO which drives new customers to the site on a regular basis, whilst also being a good touchpoint for existing clients.
Fame Campaign Case Study Brochure
Fame Campaign Case Study
Brochure
The Fame Campaign was a competition run by Bravo to encourage small Irish businesses to compete to win €150,000 of outdoor advertising resulting in brand exposure and recognition – also known as the ‘Make Me Famous’ competition. The winner was Paddy O’s Granola.
The campaign helped to catapult his brand in to the public eye, with sales being quadrupled from 8% to 35%. This brochure was created to highlight the success of the campaign, using detailed research from the Irish market research company Figureheads.
The Fame case study’s two main goals were to show the success of the campaign and how well outdoor works as an advertising medium. Therefore it was to be used as a sales tool.
Taking this into consideration, I decided to make the book feature large images strongly – really highlighting the strong visual impact of an outdoor advertising campaign. I also made the market research statements large and prominent, using the range of the Bravo colour palette and simple graphics to re-enforce the message on each page.
The result was a strong and effective, visually appealing brochure, which clearly delivers the message of the success of the campaign using strong imagery and typography, simple icons and then beautifully printed & saddle-stitched on to an earthy, uncoated stock to give a matte finish, tying in with the winner’s wholesome identity and also the Fame Campaign theme of building up small Irish businesses through the natural medium of outdoor advertising.
**The case study was short-listed in The Media Awards 2013 and came second place, with the feedback within the industry highly commending the innovation of the overall campaign concept, the implementation of the winning advertising campaign and this solid piece of research displayed to a high quality standard in the overall case study brochure as above.
*Completed whilst working for Bravo Outdoor Advertising
Kokako Packaging
Kokako
Organic Bars Packaging
These Kokako bars are a new addition to the popular NZ-based, well-established Kokako food and coffee range for their café and other wholesale outlets. The client wanted to continue to use the friendly kiwi kokako bird used in their branding for these organic, healthy bars.
The characters I created for this range provide a friendly and fun feel, along with bright, diffrientiating colours, to attract attention on the store and cafe shelves. This brand has a quirky style to it and this is represented here also.
Displayed are the colourful and friendly healthy Kokako snack options, photographed having fun in their natural environment.
*Freelance whilst at Design Dairy
dublinbikes Promotional Brochure
dublinbikes Brochure
dublinbikes were celebrating their fifth birthday and are constantly looking for new ways to grow to expand their success. To mark their 5th birthday, they saw an opportunity on the mud-guards of the bikes where they could partner with a sponsor / partner to feature their brand on them, which would be an excellent advertising opportunity for a potential sponsor, as dublinbikes have become a strong presence in and around central Dublin.
They decided they need a brochure to use as a sales aid / point of reference to companies and agencies that they were aiming to approach. The brochure needed to hold a USB stick featuring the presentation with further information on the package which was on offer. This brochure needed to look different and be visually appealing to display how unique this advertising opportunity with dublinbikes could be.
As an important factor of this brief was to stand out as unique from a standard brochure, the shape was an important factor in achieving this. To highlight further attention to what dublinbikes were offering, the bike’s shape and materials were key in creating this piece. The brochure features rounded corners, drawing similarities with the round shape of the wheels of the bikes, whilst still leaving the actual brochure shape area large enough to feature the text and images that needed to be included.
The aim was to draw attention to both the mudguard and the presentation, therefore the die-cut out centre circle really draws the eye in to mud-guard shaped USB containing the presentation. The front and back cover design feature spokes which again connect with the theme of the bike and also draw the eye further in to the centre of the piece, highlighting the unique selling point of the branded mudguard-shaped USB displayed within. Throughout the brochure, landmarks of Dublin are depicted on each spread, with illustrations of various commuters on bikes highlighted in Spot UV throughout to enhance their attraction to the target audience, while keeping other areas with a clean matte finish.
The cover is made up of a metallic mirror board which has a number of benefits including connecting with the metallic spokes of the bikes, being highly appealing and different visually and being of strong enough support to hold the USB key, which is held in place on the back cover with a small glue dot. The font chosen for the headlines connects with the typography used on cycle tracks around Dublin.
The result is a bright, fun brochure and strong sales tool which succeeded in easily attracting the attention of the potential target audience and gaining a sponsor – Coke Zero who are now a proud feature of dublinbikes.
*Completed whilst working for JC Decaux
WebDoctor.ie Branding
WebDoctor.ie Logo & Website Template
webdoctor.ie are a safe and affordable Irish online doctor service that conveniently delivers prescriptions to your door. Customers can simply fill in an online consultation for their desired treatment and it is conveniently posted to their homes or prescriptions can be used at any Irish pharmacy.
The aim was to create a clean logo and website template with plenty of whitespace and less content for a clear user experience, as webdoctor.ie aims to create a simplified process in seeking medical aid so the logo and branding needed to represent this.
Their mission is to provide a dedicated team with the highest quality of medical care.
The final logo chosen uses the universally-recognised medical square cross symbol to create easy association with what the company does. We kept the ‘.ie’ within the logo to re-enforce the message of it being an online-only doctor service. The main brand colour chosen is a soft green tone to form an immediate connection on first impact with the medical field.
The result is a clean, professional, direct logo and website template which potential customers can connect instantly in the service webdoctor.ie offer.
Some of the nice feedback from the client:
“Many thanks for your great work!!! And thanks for being so responsive, we’ve already recommended you to some other people! We think you’ve done some great work, really looking forward to working with you much much more!”
Oisin Kim – Director, webdoctor.ie
Royal College of Surgeons Promotional
Royal College of Surgeons
Promotional & Marketing Collateral
The Royal College of Surgeons in Ireland are responsible for setting the highest standards in surgical care and training in Ireland and are an internationally recognised medical school with over a 200 year heritage.
Clare Lynch Creative works regularly with RCSI on a range of material to help streamline the look and feel of their brand collateral to ensure consistency across the visual assets and communicate each brief in a clear, contemporary and unique manner.
This collateral ranges from promotional and advertising material, invites, calendars, programmes, annual reports to an array of miscellaneous internal design collateral. They are a pleasure to work with.
Displayed here are two recent pieces designed for RCSI, a Human Resources booklet for their 2016 Open Day and an information factsheet, featuring infographs to visually communicate the roles of their specialists.
Campbell Rochford Branding
Campbell Rochford
Branding & Guidelines
Campbell Rochford Branding & Guidelines
Campbell Rochford is a specialist Financial Services Recruitment company focussing on the recruitment needs of Banks, Insurers and Finance clients and candidates. Their aim is to grow the business incrementally each year by monetizing the goodwill and experience of previously working with select Financial Services clients.
The new logo needed to reflect a serious, professional company, one that gives a feel of a well-established firm with a reputation to match. Campbell and Rochford were names of late relatives of the company founder and the name was chosen to carry their legacy forward.
Some of the original logo concepts Clare Lynch Creative developed focussed on representing this unique heritage story of Campbell Rochflord, incorporating the C and R from the words Campbell Rochford to create a strong graphic corporate symbol and a recognisable brandmark.
As development continued with the client, we decided to take another direction playing on the word ‘great’ using a direct connection with accounting and the ‘greater than’ mathematical symbol to form a graphic element.
Campbell Rochford represents all that is great. They work with great staff and help people and companies connect to become greater. The strong graphic corporate mark created in the logo symbolises two entities being connected by Campbell Rochford (who are the centre-point in the connection). It also doubles-up to represent a positive step forward symbol for candidates / clients alike.
The overlapping and linking of the shape & colours in the symbol here represent the links and connections constantly flowing with Campbell Rochford and their clients and candidates. This symbol is a strong brandmark which evokes the feel of a quality and established company, keeping it simple and clean with a sophisticated feel. The font used is modern and clear, with a touch of elegance and the colour palette chosen convey the values Campbell Rochford aim to represent of trust, professionalism and confidence.
“I’m delighted with how my logo turned out and having shown it to people since, everyone was really impressed. The logo really helped my website and I’m glad it looks a lot more professional as a result. I also ordered my first batch of business cards so thank you very much for your advice in this regard on the print”.
Gerard Quinlivan – Director,
Campbell Rochford
Fresh Plus Packaging
Fresh Plus Packaging
fresh plus cat litter packaging is bright and fun packaging design which indicates it’s use clearly to potential consumers with it’s playful feline characters along with the display of the content through the flower-shaped device. The earthy colour tones and floral illustrations draw attention to it’s all natural properties. The playful feel is used consistently throughout from the main graphics to the barcode detail.
This product packaging has been designed to create a light, airy and bright feel for a product which holds a less-than-attractive use. The bold feline character and product name featured large-scale on the front of pack creates easy brand recognition and shelf-standout against competitors.
The client’s feedback was positive;
“Thank you ever so much for great and unique job you have done with this packaging design. Many thanks.“
*As featured on The 100 Archive and Packaging of the World
Hotline.ie Annual Report
ISPAI Hotline.ie Annual Report
The brief was to design a mini-annual report for Hotline.ie publishing results for the year of 2013, with a greater focus on infographics to achieve a strong immediate impact. The client’s aim was for it to be more visually-appealing than their previous annual reports which were quite text-heavy and to make it easy to read and understand. It was designed along with a suite of other supporting collateral for their launch event including an invite and flyer.
As Hotline.ie rely on reports made about illegal content to them online, the cover symbol represents both the recognised WiFi internet signal icon and a loudspeaker for the awareness alerted through reports. The colour scheme is primary representing the innocence of the children needing protection. The clients were very satisfied with the results and said it helped them get their message across well on the day of the launch event.See Hotline’s feedback here.
Promotional Campaign: SICDA Task Force
SICDA Task Force Promotional Campaign
South Inner City Drugs & Alcohol Task Force is an initiative funded by the Drugs Programmes Unit set up to tackle the harm caused to individuals and society by the misuse of drugs.
They approached Clare Lynch Creative to create promotional material for a campaign to help raise awareness about the effects of alcohol and how people can be more conscientious with their relationship with alcohol. They wanted to show this in a bright and light-hearted way, to attract the attention of the regular social drinker easily, as well as more heavy drinkers, and to get their message across that alcohol can be enjoyed in moderation and in less of a binge-drinking way than many people would treat it and to suggest alternative choices when it comes to socialising and lifestyle.
Another main focus of this campaign was to highlight the social event they are hosting – Sláinte – an event created to celebrate new ways to socialise with less alcohol, which features an afternoon of music, talks, food and markets.
For the event poster, an exclamation mark symbol was used as a graphic element as an aim to stop people in their tracks and grab their attention, both towards the event and also towards having a think about their relationship with alcohol. It also represents the excitement of Sláinte, as it’s filled with lots of interesting elements such as talks, music, special guests, food stalls and markets.
The booklet is designed to be bright and fun, using Dublin slang along with monochrome illustrations to reach the target audience. It displays facts and a drinks tracker to help make the reader more aware in an easy-to-read way. Both pieces use the South Inner City Drugs & Alcohol Task Force brand colour scheme.
It’s enjoyable to work on projects like this where the aim is to better people and educate them to bring more positive change to our great city.
ISPAI Annual Report 2016
ISPAI Hotline.ie Annual Report 2016
ISPAI Hotline.ie Annual Report & Twitter Cards 2016
ISPAI Annual Report highlighting the successful work completed by Hotline.ie in 2016.
See past projects in the archive section…