Fame Campaign Case Study
The Fame Campaign was a competition run by Bravo to encourage small Irish businesses to compete to win €150,000 of outdoor advertising resulting in brand exposure and recognition – also known as the ‘Make Me Famous’ competition. The winner was Paddy O’s Granola.
The campaign helped to catapult his brand in to the public eye, with sales being quadrupled from 8% to 35%. This brochure was created to highlight the success of the campaign, using detailed research from the Irish market research company Figureheads.
The Fame case study’s two main goals were to show the success of the campaign and how well outdoor works as an advertising medium. Therefore it was to be used as a sales tool.
Taking this into consideration, I decided to make the book feature large images strongly – really highlighting the strong visual impact of an outdoor advertising campaign. I also made the market research statements large and prominent, using the range of the Bravo colour palette and simple graphics to re-enforce the message on each page.
The result was a strong and effective, visually appealing brochure, which clearly delivers the message of the success of the campaign using strong imagery and typography, simple icons and then beautifully printed & saddle-stitched on to an earthy, uncoated stock to give a matte finish, tying in with the winner’s wholesome identity and also the Fame Campaign theme of building up small Irish businesses through the natural medium of outdoor advertising.
**The case study was short-listed in The Media Awards 2013 and came second place, with the feedback within the industry highly commending the innovation of the overall campaign concept, the implementation of the winning advertising campaign and this solid piece of research displayed to a high quality standard in the overall case study brochure as above.
*Completed whilst working for Bravo Outdoor Advertising