Muckross Creamery Brand Packaging
Muckross Creamery is an Irish ice cream brand range, hand-crafted by the Fleming family. Their strap-line is ‘From Cow to Cone’ – communicating the freshness of their delicious ice cream.
Catherine and John Fleming live with their lovely family of six children, and of course… all their friendly farm cows, on their charming farm in Muckross, Killarney. John Fleming is a fifth-generation dairy farmer. His family have been farming in Muckross, Killarney since the 1840’s. Their mouth-watering ice cream is made using their own fresh milk, fresh cream and free-range eggs. Being a farm-based enterprise in Killarney, they source all the fresh ingredients and supplies for each scrumptious flavour of their artisan range locally, to support the local economy. Their short supply chain and values of commitment to quality and sustainable production contribute to the great taste of their ice-cream.
When they reached out to Clare Lynch Creative on re-branding, key aspects they wanted to convey were the natural and fresh qualities of their ice cream. Therefore, featuring one of their resident, friendly farm cows in their brand and packaging design was a natural progression. It was important to implement this in a well-crafted manner, to denote that they are a quality brand range of ice cream.
Further to that, the colours from the fresh ingredients used in the ice cream were used as an inspiration source to form the colour palette for the brand, along with the traditionally-associated dairy colour of blue – but freshened up in a slightly brighter and modern tone, linking with the summery feeling associated with ice cream.
Muckross Creamery Ice Cream Brand Identity & Packaging Design
The brand typography has a traditional feel to it – with a bold, rustic font selected and hand-tailored for the bespoke brandmark along with hand-written descriptors; to support the values the client wanted to convey of how the ice cream is hand-made on their farm with fresh, local ingredients. The grain texture and the hand-drawn fruit silhouettes on the packaging further support and highlight this. As their brand story is an important aspect to the brand, it is featured on the packs with a photo of the family (which has since gained a new little member!). Muckross Creamery is a Listowel Food Fair winner for it’s flavoursome and tasty ice cream, and this key USP is highlighted on the packaging. The cute tubs are earthy and recyclable, which adds to their popularity, both as it communicates the rustic, traditional qualities to consumers, and also to how they are a conscientious and sustainable company.
Katie’s Kombucha Packaging Design
Katie’s Kombucha is a healthy probiotic drink, which is good for the gut and immune system. It is a delicious, refreshing vegan soft drink range, made with love by Ballymaloe-trained chef, Katie McCann.
When it comes to health, the gut is a key area to begin with, known as the body’s ‘second brain’ – it is trusted to support the body to fuel our happiness, health and wellness. The drink is alive and contains a community of healthy bacteria living inside which is beneficial to our bodies. When you feel alive, you can create what you love and love what you create.
Katie’s Kombucha is naturally fermented in small batches and is a naturally functional food. There are two flavours launched to date – ‘Raspberry’ (flavoured with 100% Wicklow raspberries) and ‘Apple & Dandelion’ (flavoured with 100% organic apples). It is unpasteurised, sustainably produced, vegan, gluten free and has recyclable packaging. Katie’s Kombucha refreshes, rebalances, replenishes the body.
Some key factors Katie wanted to communicate with the brand was her passion for creating kombucha, how it is a healthy product that’s good for you and that it’s wholesome and natural.
As Katie and the passion she has for what she does is the essence of the brand, the design outcome created for the brand packaging design uses the silhouette of a woman, representing Katie. The silhouette of the woman (Katie) has the fruits which the kombucha consists of intertwined into the shape of her hair, in a natural and organic style.
To make the word ‘kombucha’ easy to read for those unfamiliar with it, the three syllables are in a stacked block reading ‘KOM-BU-CHA’ to make up the brandmark. The hand-tailored font in the logo is earthy and rustic, communicating the natural ethos and ingredients of the kombucha. A texture with a subtle grain has been integrated with the typography and silhouette to further accentuate the wholesome qualities of the brand.
Each favour is differentiated by colour (guided by the fruits each contains), along with it’s own fruit icon. There was a third flavour ‘ginger’ created, to be launched at a later date. A hand-written font is used for the flavour descriptions, further emphasising the hand-made and personal process to how Katie’s Kombucha is created. An additional detail created is the unique barcode, showcasing the silhouette of leaves and berries. A hand-drawn heart highlights the noteworthy feature that the kombucha is 100% Vegan.
Another key factor to consider when designing the kombucha was Katie’s highly conscientious nature in relation to being sustainable and the environment. Therefore, she chose a uniquely-shaped bottle which is easy to recycle and we ensured to work with the printer to use the earthy, recycled paper stock ‘Shiro’ rather than a sticker to make them easily re-usable and recyclable. They are then sealed with a tamper-proof seal.
Katie loved how the results communicate her brand essence and values, with strong visual impact on shelves in stores and has received much positive feedback on the new packaging from her customers and on social media. It’s sales have grown to a wide range of stores such as many of the SuperValu’s throughout Dublin, online deliveries stockist Neighbourfood, 3FE cafes and a number of other unique stores and cafes around Dublin and Wicklow.
Follow Katie’s Kombucha on Instagram @katiekombucha
See the positive feedback I received from Katie here.
Marino Institute Annual Report
Marino Institute of Education is an Irish College of Education, an associated college of Trinity College Dublin, focused on providing education courses. Established in 1905, the college became a recognised provider of teacher education in 1929, with a proud heritage as a provider of higher education for more than one hundred years. It’s degrees and diplomas are awarded by the University of Dublin, Trinity College.
Clare Lynch Creative was contracted by Marino Institute to create their 2018-2019 Annual Report. They required the style to be clean and modern, with a fresh new look. The institute is set in the grounds of Lord Charlemont’s Estate, on Griffith Avenue, and offers state of the art facilities in this unique setting and the client wanted the report to showcase images of the campus and the student life. They also required a version of the report in Irish (Gaeilge), with the overall report incorporating both versions, back to back.The result is fresh and visually engaging, showcasing the institute’s activity for the year in a clear, attractive and easy to read manner.
The client was easy to work with and really pleased with the final outcome.
Tales for Tadpoles Bookmark Range
Tales for Tadpoles Bookmarks Set
This set of bookmarks was designed for Tales for Tadpoles, a children’s bookstore on Drury Street in Dublin city centre. The bookstore features classic tales in picture books and related merchandise.
The brief was to design a set of bookmarks, to display at the counter in-store and to give as a takeaway for customers with their purchases, as a friendly and useful reminder of the store and to show appreciation for their business.
The monotone images used on the bookmarks are the much-loved characters from classic tales (available for public use as out-of-copyright). They have been intertwined with the ‘T’ from the Tales for Tadpoles logo to create strong brand association. Each bookmark features a unique tagline, linking to the joys of reading and the pleasure found in the world of books. The colour palette is soft pastels, in-line with the brand colours and to appeal to the target audience of children. They have been designed for customers to cherish as a keepsake and to encourage repeat business, as customers can collect a different bookmark with each purchase until they have acquired the full set.
The client loved the results and they have received positive feedback from their customers.
Flying Squirrel Plant-based Cheese
Flying Squirrel are a range of delicious, plant-based cheese alternatives, new to the market. The brand packaging and identity is fun, happy and vibrant; showcasing a quality, sophisticated product.
The artisan producer, Colm Farrell, grew up in the Irish countryside where he where he first fell in love with nature and animals and gained an appreciation for the environment. He went vegan in 2014 and one food he really missed was cheese. He noticed a gap in the market for plant-based cheese that tasted good and began attending cookery schools in the UK and Germany, studying traditional, centuries old techniques of the craft such as culturing, fermentation, coagulation and ageing and developed a real passion for food and cooking. His hand-made artisan range is carefully crafted in his Dublin kitchen with love and passion, using traditional techniques. All Flying Squirrel products are dairy and lactose-free and are suitable for vegans, vegetarians and those making a conscious decision to change their eating habits for health, ethical or environmental reasons.
We worked together in the naming process to define the name ‘Flying Squirrel’. It is inspired by the free-spirited energy of animals such as the flying squirrel, left to roam happy and freely in nature. This ‘cheese from trees’ is made mainly from nuts, and as squirrels are known to gather nuts, this is a further connection with the name to the cheese brand.
In the packaging, the illustration created depicts a flying squirrel character soaring over the natural outdoor landscape, connecting with how the cheese is made using 100 per cent natural ingredients and is naturally kind to the planet. We worked with Farrell to create a visual brand and packaging identity which best represents this philosophy. Although one of the key aims of Flying Squirrel is to provide a solution for consumers looking for a delicious alternative to dairy cheese, all cheese lovers can enjoy it. For this reason, the ‘v’ to signify it’s vegan appeal, is highlighted in a subtle manner within the ‘y’ in the brandmark typography. A small Irish shamrock symbol is included on the front of the packaging to signify its origin for consumers who like to buy local.
There are three flavours – Original (camembert) 150g, Almond 110g and Almond & Cheese 110g. Each have been separated visually using the brand’s colour palette and featuring illustrative taste cues. Each product has it’s own unique barcode, incorporating the squirrel character and nuts. Originally, we had mocked up plastic jars for two of the flavours. However, we then moved to glass jars, to become more environmentally friendly so that the packaging can all be recycled and have a lower carbon footprint. We art-directed the photoshoot with photographer Brendan Ryan, bringing out the bright, fun and vibrant essence of the brand, with colour paper backgrounds, linking with each flavour and the ingredients each flavour contains and taste cues, displayed around the packs playfully.
The combination of the elegant and clean typography with the vibrant and natural illustrations come together to create a fresh, memorable, and essentially, unique brand that consumers can align with. The results have proved successful, with market research showing that those purchasing Flying Squirrel in supermarkets are a mix of vegan and non-vegan consumers. Demand is high since its launch and it has already been requested for select health food stores and cafes.
See the positive feedback I received from the client Colm Farrell here.
***This project is featured on the Packaging of the World website and was a Gold Winner of the Muse 2020 Design Awards.
Follow Flying Squirrel on Instagram @flyingsquirrel.ie
Origin Chain Brand Identity
Origin Chain Brand Identity
Origin Chain addresses a key consumer need: trust, offering blockchain-enabled software solutions to problems of real world asset authentication / proof-of-origin in export markets. In a distributed trust system this info-flow is called the value chain.
Origin Chain needed a brand identity created as they entered a more public phase of their company, where they would be business networking at events such as Enterprise Ireland’s ‘Innovation Arena’ at the National Ploughing Championships and tech summit event ‘Uprise’.
Not everyone understands areas such as blockchain, therefore they wanted the brand to be so well communicated that even a child could understand it, with the viewpoint that children are often quicker to absorb new technologies and communicate them to adults.
They have two sub-brands that sit under Origin Chain (Volunteer Passport and Verify by O.C.), and needed brandmarks for these in order for all three to work together as a family.
On reviewing Origin Chain’s needs and values, they wanted to be perceived as trustworthy, new-tech and user-friendly. Their software allows direct online transactions along a secure blockchain. These transactions are transparent and can be viewed by anyone.
A good way to envision this is to picture a value chain of a food item. E.g.; a banana you purchase with a barcode. On scanning the barcode, you can view the trail of where it has originally come from – from the farmer who picked it, to each input along the way, up until to the store delivery. It provides a sense of reassurance of knowing the root source of an item along the chain and be able to openly view it’s journey. With Volunteer Passport, it enables people in the volunteer sector to track and share their voluntary work. It enables a verification system, which allows one easy authorized and verified passport for all workplaces.
Factors considered were as follows:
Representing the links of a block chain as a strong, graphic symbol. The links also representing trust and security, a key value of Origin Chain.
The feeling of movement within the chain, emphasizing the interactive process of the blockchain technology.
Overlays of colours within the logo represent the transparency within Origin Chain’s software – the trust of anyone being able to see everything within the process.
Subtle hidden circles within the links represent eyes – the observing eye of the open visibility features of blockchain.
Closed links locked in to each-other to show solidarity of how when data is entered into a blockchain, it cannot be removed and is there forever.
Use of blue as the link colour, to further denote trust, the green tones signify the verification of the green light signaling approval.
For ‘Verify by O.C.’, the same brand style is used to create a tick of approval of the verification process.
The client was very happy with how the end result met the brief requirements, her feedback was as follows:
“I’m very pleased with how they look together. It’s been a real pleasure to work with you. As well as being a wonderful talent, you’re sort of unflappable too. The very best kind of designer in my book.”
*This work received a graphic design award in the International Design Awards with an Honorable Mention for brand identity.