Arriba wine is tempranillo, a full-bodied Spanish wine label. The client was interested in incorporating a bull in to the design for the label, as he wanted a strong association with it’s Spanish roots and strong, fruity taste. The look and feel of this label is strong and direct.
The word ‘arriba’ has meanings including ‘come on’, ‘hurry up’, ‘let’s go’ – all very action-based words. I have designed the font to represent this along with the lively, energetic spirit of the Spanish – an urgent movement which contrasts strongly with the strong, steady bull but compliments the bull’s fiery charge. The lid draws on the Spanish colour palette – overall a modern and contemporary wine label.