Esri Ireland Direct Mail Campaign
Clare Lynch Creative was contracted by Marino Institute to create their 2018-2019 Annual Report. They required the style to be clean and modern, with a fresh new look. The institute is set in the grounds of Lord Charlemont’s Estate, on Griffith Avenue, and offers state of the art facilities in this unique setting and the client wanted the report to showcase images of the campus and the student life. They also required a version of the report in Irish (Gaeilge), with the overall report incorporating both versions, back to back.The result is fresh and visually engaging, showcasing the institute’s activity for the year in a clear, attractive and easy to read manner.
The client was easy to work with and really pleased with the final outcome.
This set of bookmarks was designed for Tales for Tadpoles, a children’s bookstore on Drury Street in Dublin city centre. The bookstore features classic tales in picture books and related merchandise.
The brief was to design a set of bookmarks, to display at the counter in-store and to give as a takeaway for customers with their purchases, as a friendly and useful reminder of the store and to show appreciation for their business.
The monotone images used on the bookmarks are the much-loved characters from classic tales (available for public use as out-of-copyright). They have been intertwined with the ‘T’ from the Tales for Tadpoles logo to create strong brand association. Each bookmark features a unique tagline, linking to the joys of reading and the pleasure found in the world of books. The colour palette is soft pastels, in-line with the brand colours and to appeal to the target audience of children. They have been designed for customers to cherish as a keepsake and to encourage repeat business, as customers can collect a different bookmark with each purchase until they have acquired the full set.
The client loved the results and they have received positive feedback from their customers.
*This work received a graphic design award in the International Design Awards with an Honorable Mention for brand identity.
This is a guide to Inishbofin, a small island off the coast of Ireland. Inishbofin has a population of 180 people and relies heavily on tourism. This project explored a way of attracting more tourists to the island. The concept behind it is to create a series of landmarks around the island, which honour Inishbofin’s history and culture. As Inishbofin is an eco-friendly island, they seek to achieve sustainable tourism that does not negatively impact upon the island’s natural environment, while at the same time benefits and supports the local community. Therefore, the concept was each sculpture would be created with eco-friendly, sustainable materials such as wood, bog oak, stone and earthy materials which would be in harmony with the local landscape and for each one to be clever and creatively designed. Some of the landmarks/highlights I thought of were the famous Grace O’Malley, the Cleggan Disaster, the island’s Flora & Fauna wildlife, the Patron Saint of Bofin, Cromwell’s Barracks, the White Cow (the island’s name) and Cockles & Mussels. I explored different ways in which these sculptures would be created. The idea being that visitors can interact with the sculptures and will want to find each one, to take photographs with them and tick them off their list of cultural things to see on the island. Beside each sculpture would be a small plaque which also naturally blends in with the local environment, which tells the story behind the sculpture.
Taking visual cues from the Camino de Santiago, where there is the a subtle shell with an arrow showing the direction to walk, I designed an icon which would work in the same way for Inishbofin’s sculptures. It is a simple boat shape, where the sail is an arrow – the direction of the arrow indicates which way to walk to each attraction. These would be set subtly in stone around the island, to ensure not to impact the island’s beautiful and natural landscape.
The main piece was an A5, side-stitched booklet with a fold-out A3 map showing the location of each sculpture around the island in the centre-fold. It was riso-printed using a rigorous 7-colour process, with some lovely ‘happy accidents’ of colour offsets in the finished booklet. The cover was then debossed with the shape of the map. Each page uses modern typography and layouts. On researching the island, many people said how Inishbofin was a place that people come to get lost and find themselves in, enjoying the slower pace of life and the fresh sea air and nature. The expression ‘There’s plenty of time on the island’ is a commonly used expression. This inspired the name for this booklet, with the play of words ‘A Guide to Getting Lost’. I created an icon for each sculpture, which visitors can easily find on the map, and used some expressions throughout which represent the essence of life on Bofin.
At this stage of the project, I created a 3D wooden stylised map of the island, with laser etchings of the icons, and also created 3D-printed icons to represent each sculpture (although not aimed to be the finished sculpture design). For the numbers on the map, I tailored an old Irish Celtic font to create individual, unique numbers which still embody the Celtic feel, but with a modern twist. I then laser printed these personally-designed numbers on to wood, to have as physical items to display as part of the overall proposed exhibition display. The use of wood for the display stand added to the sustainability, eco-friendly culture with which Inishbofin is proud of.