The aim with NZ Channels was to create an identity for a company who provides an online media and television network of all the towns and cities in New Zealand. NZ Channels provides videos, links and information on past and upcoming events in each town.
The viewer can go online and watch televised events in the town that they are interested in, whether it is their hometown or a town they will be visiting. The website also provides various other information from each town so that it is an easy online information source.
As it online-based, and a transfer from one media source to another, I chose a pixelated look for this logo. It is also designed to be open to animation as it will be seen in an interactive media platform.