Oat in the City Packaging Design

Oat in the City is an Irish oat drink brand. The product range includes a 750ml Original oat, a 750ml Barista drink and a 250ml dairy-free Chocolate flavoured drink.

The packaging design features an illustration of a unique character ‘Eoin the Oat’. Eoin the Oat is a down-to-earth authentic chap. He is a cool, fun oat. Each flavour has a different version of the oat character and also a different colour – blue ‘Original’ – the townie lad, green ‘Barista’ – the country bumpkin and brown ‘Chocolate’ – the cool dude. The colour variation and alternating versions of the character allow for easy flavour recognition and to bring a quirky, fun appeal to the packaging. The product benefits are highlighted on the front of the bottle, such as it is Dairy-free, Vegan, Gluten-free, and Extra Creamy, with Milled Irish Oats. Each bottle features a unique barcode to fit with the brand style.

We wanted to communicate that this is an authentic oat drink – therefore, when developing the brand name, the word ‘Authenticity’ lead on to the similar sounding ‘Oat in the City’. The name and brand story were developed to play on the expression of ‘spreading your wild oats’ in a humorous way – ‘Eoin the Oat’ likes to travel around the country spreading his wild oaty goodness with this oat milk drink. The illustrations feature a cityscape in the background, representing how Eoin is always on the move. The brand strapline is ‘Irish Farmers Milking Oats’, as the client wanted to communicate the local and authentic roots of the drinks range. Oat icons are used to denote this also.

Oat in the City stands out from competitors on shelves not only from a design point of view – from a nutritional and sustainable aspect also. Oat in the City has just 0.4 grams of natural sugar from the cereal (compared with generic oat milk brands which have up to 5.0 grams of sugar), alongside fibre and protein for healthy nutrition and a slow energy release. It retains a lot of the goodness in the finished product, compared to other oat milks. Oat in the City use all of the Oat and retain the oats natural fibres, beta glucans and protein. It has no added sugar and is low in natural sugars. This makes it a sustainable choice, as food waste is one of the leading causes of climate change. The process by which most commercial oat drinks are made results in the stripping away the parts that have the fibre and the protein, so that you’re mostly getting oat sugar. Oat in the City stands above competitors as it isn’t made in this way – it retains more of the oaty goodness, making it a healthier choice, creamier in taste and reduces waste and therefore is better for the environment.

Read more: https://www.shelflife.ie/a-taste-of-freedom/#ixzz7dShE6ais

This is a fun and playful brand and has already received a lot of media coverage nationwide, with Eoin the Oat slipping in to the hearts (and fridges) of Irish consumers.

Keep an eye on their Instagram page to find out more about where Eoin the Oat is!

Available in Fresh stores, Donnybrook Fair, Nolans and SuperValu stores. See more on the Oat in the City website also.

*A big thank you to Brendan Ryan Photography for the brand photos and Betsy Gach for assisting with the photo styling.
As featured on The Late Late TV Show on RTE.

 

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Related Work

Tara Gartlan Chocolate – Brand Packaging Design

Branding, Design, Packaging

Tara Gartlan Chocolate: Brand Packaging Design

Introducing the Brand Packaging Design for Tara Gartlan Chocolate – luxury handmade chocolate bonbons, created by Michelin star pastry chef Tara Gartlan.

Each chocolate collection is like a work of art – every chocolate is meticulously handmade with beautiful designs, which lead to us creating the tagline ‘The Art of Chocolate’, highlighting the word ‘Art’ tucked within Tara Gartlan’s name. Cocoa butter is used artfully for decoration and all recipes are expertly crafted by Tara Gartlan. They look almost too good to eat! But once you do, you’ll be reaching for another one.

 

We took the initials ‘TG’ from Tara Gartlan’s name and created a strong graphic symbol with it, taking cues from the flowing nature of chocolate and incorporating droplets, like with chocolate dripping. There is a subtle ‘c’ within the base of the ‘G’ for the word ‘chocolate’ and also for ‘coeliac’, as these chocolates are coeliac-friendly.

The beautiful boxes exude quality, the gold-detailed curvy lines take cues from the free-flowing way that chocolate is poured and the natural flowing lines in nature, as many of the ingredients are grown locally, guaranteeing the most fragrant flavours.

They are made with Valrhona chocolate and filled with beautifully seasonal ingredients. They are Gluten Free but the secret is – you wouldn’t know! Sometimes gluten free is perceived to be less tasty but I gave them to people to try and only told them after and they were shocked!

JJ O’Toole Ltd did a beautiful job on printing the packaging at a very premium standard – and are also a pleasure to deal with. All chocolate collections are available on www.taragartlan.com

 

Brand Guidelines & Assets

A colour palette with many possibilities, the Tara Gartlan Chocolate brand identity is sophisticated, elegant, premium, Irish and a true reflection of the high quality and standard of our chocolates and service.

 

Follow Tara Gartlan Chocolate on Social Media:

Instagram: @taragartlanchocolate

Twitter / X: TaraGChocolate

Order Tara Gartlan Chocolates here: www.taragartlan.com

 

Duhallow Organics Brand Packaging Design

Branding, Packaging

Duhallow Organics Brand Packaging Design

 

The Duhallow Organics farm is situated on the old Moynihan family farm in Boherbue in the heart of Duhallow, Co. Cork. Certified Organic since 2008, they produce Organic Eggs and grass finished Dexter Beef.

Duhallow Organics care about People, Animals, Sustainability, Biodiversity & the Community. Everything they do has these values at their core. They create Pure Good Food, Cork style, with 0 Additives, Pesticides, GMOs or Fertilisers. They farm for you and your family.

 

Within the brand logo design, the 0’s have been highlighted to emphasise how there are zero additives used in the food that they produce, as it is organic and natural. There is a grain texture within the letters of the logo, to further communicate the natural and organic aspect of the food produced from this farm.

The tagline we developed for them is ‘Pure good food. Zero added‘. The word pure cleverly plays on the way native Cork people use the word ‘pure’ is used to say ‘very’ or ‘absolutely’ and also how the farm is organic so the food produced by Duhallow Organics is very clean, healthy and pure.

The Duhallow Organics brand is fun, quirky, bright and playful to appeal to customers and indicate how their animals live freely and happily – while still clearly communicating the brand ethos and values, to signify what they stand for, such as how they care about animals, the environment and sustainability at their core.

 

Fresh Organic Eggs

Their hens live a lifestyle which complements the holistic Organic ethos of the farm. The girls live in a mobile hen shed in the field and enjoy a rich bounty of Organic grubs and grasses. Their happy girls produce magnificent eggs which are as natural as an egg should be.

  • They work with nature to nourish you and your family.

  • They farm with nature using holistic farming practices to produce pure good food.

  • Their aim is to increase biodiversity on the farm, both above and below ground, which gives you healthier and happier animals and a better, more natural product.

 

Brand Guidelines & Assets

A mini guidelines were included with this brand packaging project. The colour palette and typography chosen are earthy, natural, bright and fresh to indicate these aspects of how the Duhallow Organics farm runs. Illustrative icons and descriptor text on the packaging design communicate some of the other brand USP’s, such as that the eggs are ‘Class A‘ and have ‘zero additives’, that there is ‘0% additives, pesticides, GMO’s or fertilisers‘.

The barcode is playful, featuring an icon of a cute and playful chicken in welly boots walking freely over a hill on grass, as part of the barcode device, replicating the same chicken character which appears in a larger scale on the front of the pack, symbolising how the hens are happy and free. The brand ethos is featured on the side of the pack, to allow consumers to connect with the family farm’s brand story and background.

The Duhallow Organics range is available in shops across Cork and Kerry.

 

Follow Duhallow Organics on Social Media:

Instagram: @duhalloworganics

Facebook: www.facebook.com/DuhallowOrganic

Website: www.duhalloworganic.com

 

Clare Anne Taylor Couture Cakes – Brand Packaging Design

Branding, Design, Packaging

Clare Anne Taylor Couture Cakes: Brand Packaging Design

Clare Anne Taylor Couture Cakes are one of Ireland’s leading luxury cake designers for special events and weddings. The core of the business is luxurious quality and elegance in the design and craft of their cakes and confections.

The client, Clare Anne Taylor, wanted the packaging to be suitable for gifting. When bringing to someone, the box should be beautiful and elegant enough to give the feel of a gift presentation. She wanted the brand to epitomise the highest standard and quality available on the market.

The client needed to easily separate between the ranges, while maintaining a consistent brand style. A PMS colour palette was created for each range, to create clarity in differentiating between the ranges. A pink swatch was selected for the main Clare Anne Collection, green for the Signature Collection for confectionery and a Warm Grey for the Couture Collection. Clare Anne had been using similar colours to these in her labelling as she liked the soft, feminine tones. We therefore developed these colour swatches to slightly deeper hues, to allow the brand to stand out more prominently, as the existing colours were quite faded, making legibility a little difficult.

 

Another way to separate the ranges in a subtle, sophisticated manner was to alternate the strapline/tagline under the brand name/logo for each range. In the brief, Clare mentioned that she would like to exceed expectations for customers. Therefore, for the main ‘Clare Anne Collection’ range, I created the tagline ‘Exceeding Expectations’. This was then changed to the individual range names for the ‘Signature Collection’ and the ‘Couture Collection’.

For the main Clare Anne range, we created the concept of a pink, bow sleeve around kraft boxes, to meet the brief’s aim of communicating the experience of receiving a beautiful gift. Clare wanted to showcase the beautiful artistry of the cakes within, therefore we designed a large window on the front of the boxes to meet the brief’s aims, leaving space at the back of the boxes for possible ingredient/nutritional labels to be added per cake, as each cake is bespoke.

For the box and sleeve design, the design is simple and minimal to convey the quality of the brand. The boxes and sleeves feature a delicate floral illustration to connect to the beautiful artistic floral designs that Clare creates on her cakes. Another factor used to communicate the level of quality is the premium standard of printing of the kraft boxes and pink sleeves. The Signature Collection features a green interior with three different inserts for various types of confectionery. The e-commerce box was created to hold the confectionery boxes securely for delivery. The printing specialists that we worked with to reach our design requirements and unique print specifications for this project’s packaging range was JJ O’Toole.

 

See more about Clare Anne Taylor Couture Cakes:

Instagram: instagram.com/taylorclareanne

Website: clareannetaylor.ie

 

Dublin Hills Goats Cheese Brand Packaging Design

Branding, Packaging

Dublin Hills Goats Cheese Brand Packaging Design

Dublin Hills Goats Cheese is handcrafted on the foothills of the Dublin Mountains. It is natural and sustainably made, using just four simple and natural ingredients. The goats are grass-fed and roam freely in the fresh green fields at the foothills of the Dublin Mountains and is suitable to be enjoyed by vegetarians. Dublin Hills is the only goats cheese maker in Dublin. The company is run by farmer and food producers, Tim and Brigid McGlynn. They have a herd of dairy goats and free-roaming hens on their farm, known locally as ‘Oldcourt Hill Farm’. The honey flavour is drizzled with honey from Olly’s Farm.

Dublin Hills strive for a sustainable farming system, which is reflected in the flavour and quality of the cheese. They pride themselves on producing local, natural and sustainable goats cheese on their family farm, with goats roaming freely on their lush hillside pastures. This unique and delicious soft, creamy artisan cheese has a reputation for being extremely addictive! You can find it in local SuperValu stores and Tim has been known to be there on occasion offering tastings of the cheese to consumers.

The project began with a brainstorming phase for the name, with the final decision on ‘Dublin Hills‘ working effectively to clearly communicate one of the company’s USP’s (Unique Selling Point) – their provenance and that they are a local, Dublin based goats cheese producer. The Dublin Mountains can be seen from various points all over Dublin, from North to South (where they are located) and are a much-loved and popular landmark feature of Dublin anyone living in the county.

Their provenance and location also informed the design of the logo – the typography playfully mimics the curves of the foothills of the Dublin Mountains that their farm is situated on, almost as if the brandmark is sitting on the hills itself. This is crafted in a sophisticated and premium style. The gold underlay to the bold black type denotes the quality of the cheese. There is a small illustrative icon locked up with the typography which further emphasises their location.

The client wanted to communicate how they are a small local farm with free-roaming goats that graze in their natural surroundings. To consider this, we incorporated an illustration of a goat in a meadow of fresh grass, with mountains in the background on the packaging. The taste of the goats cheese is mild and soft, from young goats milk, and so the goat depicted is young in appearance to indicate this. This young goat sits within a ribbon badge on the front of the packaging – this is a visual cue to symbolise the quality of this cheese.

Brand Guidelines & Assets:

A full brand guidelines were included with this brand packaging project. The colour palette and typography chosen are earthy, natural, bright and fresh to indicate these aspects of how the Dublin Hills handcrafted cheese is produced. Illustrative icons and descriptor text on the packaging design communicate some of the other brand USP’s, such as that the cheese is ‘Sustainable & Natural’, that the goats are ‘Free-Roaming, Grass-Fed Goats’ and that the cheese is ‘Suitable for Vegetarians’. The barcode is playful, featuring an icon of a young goat on a hill as part of the barcode device. On the front side of the packaging design, images of the cheese are included to visually appeal to consumer’s taste buds. The brand story is featured on the back side of the pack, to allow consumers to connect with the McGlynn family’s brand story and background.

A minimum Clear Space recommend guide was defined for best use of the brand. There is a version of the logo with the strapline ‘Artisan Dublin Farmhouse Cheese‘, which is used on occasions where the full pack artwork isn’t there to communicate their values.

 

Dublin Hills Goats Cheese is currently available in SuperValu stores:

Dublin:

Orwell, Templeogue, Dublin 6

Rathgar, Rathfarnham, Dublin 6

Ballyroan, Rathfarnham, Dublin 14

Get Fresh, Rosemount SC, Rathfarnham, Dublin 14

The Merry Ploughboy Pub, Rathfarnham, Dublin 14 (in their food menu)

Knocklyon, Templeogue, Dublin 16

Firhouse, Tallaght, Dublin 24

Lucan, Co. Dublin

Wicklow:
Blessington, Co. Wicklow

Follow Dublin Hills Goats Cheese on Social Media:

Instagram: @dublinhillsgoatscheese

Facebook: www.facebook.com/Dublin-Hills-Goats-Cheese-114380377922359/

 

Clare Lynch Creative


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