Dublin Hills Goats Cheese is currently available in SuperValu stores:
Orwell, Templeogue, Dublin 6
Rathgar, Rathfarnham, Dublin 6
Ballyroan, Rathfarnham, Dublin 14
Get Fresh, Rosemount SC, Rathfarnham, Dublin 14
The Merry Ploughboy Pub, Rathfarnham, Dublin 14 (in their food menu)
Knocklyon, Templeogue, Dublin 16
Firhouse, Tallaght, Dublin 24
Lucan, Co. Dublin
Blessington, Co. Wicklow
By highlighting the ‘U’ in the brand name ‘Your Life Audit’, it emphasises a key aspect that they would like to get across to their clients, that –
“Once you focus on YOU, anything can happen”
Catriona Kennedy, Your Life Audit Coaching
Find out more on their website:
Or on their social media pages:
For this branding project, I worked with Laura MacSweeny at Laura MacSweeny Brand & Marketing. This was a new working style approach than the usual format, as Laura had already defined the brief clearly in terms of tone of voice and brand messaging that she had planned for the brand. It was a lovely way to work as Laura was very easy to work with and she felt I understood her brief and aims for the brand easily and that I answered the brief effectively.
Usually, I would deal directly with the client and help them to tease out their aims and vision for the brand to understand how to creatively deliver what the brand identity need. On this occasion, Laura had already established the brief really well from working with Catriona, which made it easy for me to understand what direction to go when creating the brand and how to deliver a really strong brand that met the client’s needs.
I would highly recommend working with a brand/marketing consultant like Laura as an in-between service to bridge the brand together, between client – designer – website programmer – photographer and many other parts. As on this project, for example, Laura also liaised with the website programmer in implementing the design to follow the style that we had designed for it, and the photographer to create some beautiful and sophisticated lifestyle photographs of Catriona, along with a few quirky ones to add a little fun to the brand.
If you are interested in working with Laura, her details are:
Call: +353 83 198 9626
See Laura’s kind words about working with Clare Lynch Creative in the Testimonials section.
The Greene’s Family Kitchen logo is created using playful hand-written typography to emphasise how the food is made by hand. The letters link into each-other and overlap, to represent how the ingredients are sourced from local producers to come together to create each meal. There are two leaves incorporated with the type, to further emphasise the fresh and natural aspect of the products. The strapline ‘Our Kitchen to Yours’ clearly communicates the homemade and wholesome aspect of the meal quality. The logo brand-mark feels like a family – different sizes and shapes/characters, full of life and movement, non-uniform, bustling about together, but still with their own unique shapes and expressions.
For the packaging design, the kraft cardboard background communicates the naturalness of the products. The hand-drawn style further emphasises the hand-made aspect of Greene’s foods and the authenticity of the product ingredients. The watercolour images of the main ingredients in each frittata are displayed alongside the name, to provide taste cues to the consumer. The packaging communicates that this is a tasty and healthy treat, that can be enjoyed alone as one slice or shared together with friends and family.
There is a cutout heart-shape in the cardboard box/sleeve to display a large amount of the tasty frittatas and quiches within, which is appealing to customers visually on shelf. The kitchen is known as the heart of the home and another common association is the way to one’s heart is through our stomach – so go on, eat your heart out and enjoy Greene’s Family Kitchen meals 🙂
USP (unique selling point) icons are carefully placed within the packaging design. Different colours are used to indicate each flavour.
Where to Purchase:
Call into your local SuperValu stores to try these delicious meals. Greene’s Family Kitchen’s quiches and frittatas are already stocked in 17 SuperValu stores across Dublin, Meath, Westmeath & Kildare.
Fresh, Grand Canal Dock • SuperValu, Mount Merrion • SuperValu, Templeogue
Kildare (SuperValu stores):
Kildare • Sallins
Meath (SuperValu stores):
Enfield • Ratoath • Ashbourne • Navan • Trim • Dunshaughlin • Kells • Oldcastle
Westmeath (SuperValu stores):
Mullingar • Athlone • Monksland • Moate