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Origin Chain Brand Identity

Branding, brochure, Design

Origin Chain Brand Identity











Origin Chain Brand Identity

Origin Chain addresses a key consumer need: trust, offering blockchain-enabled software solutions to problems of real world asset authentication / proof-of-origin in export markets. In a distributed trust system this info-flow is called the value chain.

Origin Chain needed a brand identity created as they entered a more public phase of their company, where they would be business networking at events such as Enterprise Ireland’s ‘Innovation Arena’ at the National Ploughing Championships and tech summit event ‘Uprise’.

Not everyone understands areas such as blockchain, therefore they wanted the brand to be so well communicated that even a child could understand it, with the viewpoint that children are often quicker to absorb new technologies and communicate them to adults.

They have two sub-brands that sit under Origin Chain (Volunteer Passport and Verify by O.C.), and needed brandmarks for these in order for all three to work together as a family.

On reviewing Origin Chain’s needs and values, they wanted to be perceived as trustworthy, new-tech and user-friendly. Their software allows direct online transactions along a secure blockchain. These transactions are transparent and can be viewed by anyone.

A good way to envision this is to picture a value chain of a food item. E.g.; a banana you purchase with a barcode. On scanning the barcode, you can view the trail of where it has originally come from – from the farmer who picked it, to each input along the way, up until to the store delivery. It provides a sense of reassurance of knowing the root source of an item along the chain and be able to openly view it’s journey. With Volunteer Passport, it enables people in the volunteer sector to track and share their voluntary work. It enables a verification system, which allows one easy authorized and verified passport for all workplaces.

 

Factors considered were as follows:

  • Representing the links of a block chain as a strong, graphic symbol. The links also representing trust and security, a key value of Origin Chain.

  • The feeling of movement within the chain, emphasizing the interactive process of the blockchain technology.

  • Overlays of colours within the logo represent the transparency within Origin Chain’s software – the trust of anyone being able to see everything within the process.

  • Subtle hidden circles within the links represent eyes – the observing eye of the open visibility features of blockchain.

  • Closed links locked in to each-other to show solidarity of how when data is entered into a blockchain, it cannot be removed and is there forever.

  • Use of blue as the link colour, to further denote trust, the green tones signify the verification of the green light signaling approval.

  • For ‘Verify by O.C.’, the same brand style is used to create a tick of approval of the verification process.

 

The client was very happy with how the end result met the brief requirements, her feedback was as follows:

“I’m very pleased with how they look together. It’s been a real pleasure to work with you. As well as being a wonderful talent, you’re sort of unflappable too. The very best kind of designer in my book.”

 

*This work received a graphic design award in the International Design Awards with an Honorable Mention for brand identity.

Inishbofin Guide Book

brochure, Design, Vector

Inishbofin Guide Book

 

Inishbofin Guide

This is a guide to Inishbofin, a small island off the coast of Ireland. Inishbofin has a population of 180 people and relies heavily on tourism. This project explored a way of attracting more tourists to the island. The concept behind it is to create a series of landmarks around the island, which honour Inishbofin’s history and culture. As Inishbofin is an eco-friendly island, they seek to achieve sustainable tourism that does not negatively impact upon the island’s natural environment, while at the same time benefits and supports the local community. Therefore, the concept was each sculpture would be created with eco-friendly, sustainable materials such as wood, bog oak, stone and earthy materials which would be in harmony with the local landscape and for each one to be clever and creatively designed. Some of the landmarks/highlights I thought of were the famous Grace O’Malley, the Cleggan Disaster, the island’s Flora & Fauna wildlife, the Patron Saint of Bofin, Cromwell’s Barracks, the White Cow (the island’s name) and Cockles & Mussels. I explored different ways in which these sculptures would be created. The idea being that visitors can interact with the sculptures and will want to find each one, to take photographs with them and tick them off their list of cultural things to see on the island. Beside each sculpture would be a small plaque which also naturally blends in with the local environment, which tells the story behind the sculpture.

Taking visual cues from the Camino de Santiago, where there is the a subtle shell with an arrow showing the direction to walk, I designed an icon which would work in the same way for Inishbofin’s sculptures. It is a simple boat shape, where the sail is an arrow – the direction of the arrow indicates which way to walk to each attraction. These would be set subtly in stone around the island, to ensure not to impact the island’s beautiful and natural landscape.

The main piece was an A5, side-stitched booklet with a fold-out A3 map showing the location of each sculpture around the island in the centre-fold. It was riso-printed using a rigorous 7-colour process, with some lovely ‘happy accidents’ of colour offsets in the finished booklet. The cover was then debossed with the shape of the map. Each page uses modern typography and layouts. On researching the island, many people said how Inishbofin was a place that people come to get lost and find themselves in, enjoying the slower pace of life and the fresh sea air and nature. The expression ‘There’s plenty of time on the island’ is a commonly used expression. This inspired the name for this booklet, with the play of words ‘A Guide to Getting Lost’. I created an icon for each sculpture, which visitors can easily find on the map, and used some expressions throughout which represent the essence of life on Bofin.

At this stage of the project, I created a 3D wooden stylised map of the island, with laser etchings of the icons, and also created 3D-printed icons to represent each sculpture (although not aimed to be the finished sculpture design). For the numbers on the map, I tailored an old Irish Celtic font to create individual, unique numbers which still embody the Celtic feel, but with a modern twist. I then laser printed these personally-designed numbers on to wood, to have as physical items to display as part of the overall proposed exhibition display. The use of wood for the display stand added to the sustainability, eco-friendly culture with which Inishbofin is proud of.

Marilyn Mansion Branding

Branding, Design

Marilyn Mansion Guesthouse Brand Identity

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Marilyn Mansion Guesthouse Branding

Marilyn Mansion Guesthouse is located in a beautiful, green street in Rathgar – one of the quietest area of Dublin, only 10 min bus away from the city centre. They have a fun, friendly, welcoming and calm environment.

Their unique point of difference is that their name and rooms are designed to celebrate some of Hollywood’s famous celebrities such as Marilyn Monroe and Marilyn Manson. Clare Lynch Creative worked with them on developing the concept behind their name by re-creating their rooms to highlight and pay tribute to these Hollywood greats, by using touches such as pop-art prints and graphics and movie-star style mirrors (Monroe-inspired) and gothic dark colour schemes with black, white and red finishing touches and accessories (Manson). This is a current work-in-progress on developing rooms one by one to embody this concept.

The visual identity incorporates the classic shape of the actual guesthouse, as a compact, memorable shape, which holds the ‘Marilyn Mansion’ name and uses a classic 50s-style script font and 50’s style classic pastel colour palette to create a dreamy, fantastical feel connecting to people’s love of Hollywood glamour and stardom. The business cards include a map as a practical, compact leave-behind sales tool for tourist offices in Dublin.

The client was very happy with the additional input and ideas that developed for their guesthouse, from working together on the brand identity.

 

BK Coaching Branding

Branding, Design

BK Coaching Branding





 

Brid Kehoe Coaching

Brid Kehoe Coaching are a holistic coaching practise who support clients in taking steps forward to change for the better and help them to uncover new routes to get there. They guide clients to improve wellbeing and focus, change career and much more through support, encouragement and introducing new creative strategies.

The arrow in this identity lockup represents how Brid Kehoe Coaching focus clients in an upwards direction in their life; the subtle smile and bright colours communicate the positivity and fresh outlook that they bring to all their clients.

The visual identity kit includes the stationery suite and brand guidelines featuring the photography style, visual language, typography and colour palette which maintain a consistent brand style through all BK Coaching’s communication and points of contact with their potential clients.

See also Brid Kehoe Coaching Brand Booklet and BK Coaching Client Toolkit is to follow soon.

*This work received a graphic design award in the International Design Awards with an Honorable Mention.

CashAnalytics Re-Brand

Branding, Design, Illustration

CashAnalytics Re-Brand & Brand Guidelines

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CashAnalytics Re-brand, Brand Guidelines & Marketing Collateral

CashAnalytics build software that solves problems using the latest cloud and web based technologies, that help large companies manage their day-to-day treasury, risk and compliance challenges in an efficient and controlled manner. They work with a broad spectrum of organisations ranging from mid-tier private equity backed companies to stock market listed multinational enterprises. They are experts in corporate cash and treasury management, compliance, software development, customer service and project management.

They liked their existing logo to some extent, but wanted a more modernised look and feel, to ensure their logo was contemporary and communicated how the services they offer use the latest software technology to create results in a fast time-frame compared to their competitors. To create this, the bars from the treasury building in the original logo were used to stand alone as a strong analytics symbol, along with the cleaner, modernised Futura typeface. This created a new, modern CashAnalytics logo, which still easily links to be an evolution of their previous logo. There is a secondary version of their logo, which includes their strapline ‘Cash and Liquidity Forecasting’, for more specific uses.

The brand was then further developed across stationery, infographics, web graphics, eNewsletters, eBooks, brochures, exhibition graphics and brand guidelines, to roll out the re-brand in a consistent manner across all CashAnalytics collateral. The client was very happy with the new streamlined result across all their points of contact with clients.

Polski Bread Packaging

Branding, Packaging

Polski Bread Packaging

 

POLSKI Bread was created by authentic Polish bakery Inter Europol, exclusively for Tesco consumers. Known for their taste, purity, and authenticity, they’re the largest clean-label bakery in Poland, producing real slow-rise sourdough bread and other bakery products using traditional stone-baking methods for over 30 countries worldwide.

The brief was to design a new packaging brand for a range of Polish bread to be launched in Tesco stores across the UK. The main target audience is consumers who love Polish food, therefore it was important to ensure that the branding made a clear, instant connection to Poland, for strong shelf stand-out.

Some factors considered to answer this brief include:
– Using the colour palette of the Polish flag (with colour variants per flavour) / the use of white to represent its’ clean label benefit.
– Packaging shape designed to reveal the bread’s natural goodness.
– Featuring the Polish bird mascot – with wings formed from grain, a bread-shaped body and a baker’s dough-shaped hat.
– Simplified folk-art style ‘Wycinanki’ illustration.
– Traditional Polish typography in a modern style, containing an earthy, grain texture signifying the bread’s wholesomeness.
– Consistency across four different shaped packs, for strong brand impact.

The result is engaging design, carefully tailored to their target audience.

 

*This work received a graphic design award in the Frēsh 18 Design Awards.

 

*Featured on The 100 Archive and Packaging Design of the World.

BK Coaching Brand Booklet

Branding

Brid Kehoe Coaching Brand Booklet



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BK Coaching Brand Book & Marketing Collateral

Brid Kehoe Coaching are a holistic coaching practise who support clients in taking steps forward to change for the better and help them to uncover new routes to get there. They guide clients to improve wellbeing and focus, change career and much more through support, encouragement and introducing new creative strategies.

The arrow in this identity lockup represents how Brid Kehoe Coaching focus clients in an upwards direction in their life; the subtle smile and bright colours communicate the positivity and fresh outlook that they bring to all their clients.

This booklet was designed to communicate BK Coaching’s brand mission and values of their aim to improve their client’s lives by helping them to choose a direction which leads them towards their goals and to find happiness in their lives. Brid Kehoe Coaching work on one-on-one coaching sessions with individual clients and also work with groups, both in the work environment and in youth work, empowering people to grow and become the best and happiest version of themselves. This booklet evokes and carries across the same feelings of joy, passion and enthusiasm for life that the BK Coaching brand represent.

See also Brid Kehoe Coaching Brand and BK Coaching Client Toolkit is to follow soon.

*This work received a graphic design award in the International Design Awards with an Honorable Mention.

Esri UK – Design of Educational & Promotional eBooks

Design

Esri UK – eBooks Design


01: Making the Connection

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02: Geospatial Intelligence

 

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03: The Internet of Things

 

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04: Operational Intelligence

 

Esri UK ‘Bring Meaning to Maps’. Their technology combines maps with data so that you can see the world in a smarter way. They do this using powerful mapping software ‘ArcGIS’. ArcGIS connects people with maps, data, and apps through geographic information systems (GIS). It is a location platform that’s accessible to anyone, anywhere in the world at any time. Esri’s software is used by leading brands, government, defence, utilities and tech start-ups throughout the world.

Esri UK came to Clare Lynch Creative seeking to create a range ebooks to easily explain what they do and what they have to offer to both their existing and potential customers. These ebooks provide information about how their software works, along with up-to-date industry information and relevant key case studies. This content is displayed throughout the ebooks in an easy to follow visual style – using infographics, large imagery, block quotes and icons.

eBooks and online content are becoming more and more popular today, as it’s so easily accessible to everyone and also can be more cost-effective to businesses as opposed to printing and postage costs, so it’s great to work on such relevant digital projects with Esri UK. You can find out more about them here.

The ebooks have been highly commended to date, the client’s comments on the latest ebook were:

“Thanks – it looks great to me. It’s emerged as an excellent high quality piece of content that will prove very valuable.” – with the copyrighter we collaborated with adding: “The end result looks superb, I am very pleased with it and I think Esri are too.”

 

NZ Channels Branding

Branding

NZ Channels Brand Identity



The aim with NZ Channels was to create an identity for a company who provides an online media and television network of all the towns and cities in New Zealand. NZ Channels provides videos, links and information on past and upcoming events in each town.

The viewer can go online and watch televised events in the town that they are interested in, whether it is their hometown or a town they will be visiting. The website also provides various other information from each town so that it is an easy online information source.

As it online-based, and a transfer from one media source to another, I chose a pixelated look for this logo. It is also designed to be open to animation as it will be seen in an interactive media platform.

 

*Freelance whilst at UGP Design

Inukshuk Brand Identity

Branding, Design

Inukshuk Brand Identity





Inukshuk Secure Pathway provide technical and operational requirements of the security industry to deliver secure alarm systems and telecommunication pathways to their clients.

The client wanted to use an inukshuk as an element in their identity to represent the safe and secure telecommunication pathways they provide, as an inukshuk is a symbol of ‘safe pathways’ and a marker to guide people in the right direction. It symbolizes Inukshuk’s service.

I chose a muted and earthy look and colour palette to establish that that Inukshuk are a trusted, down-to-earth brand and the strong directional lines to denote the guidance they offer. I designed the brand identity and website look and feel for this brand.

 

*Freelance whilst at UGP Design

Elevate Executive Selection Branding

Branding, Design

Elevate Executive Selection
Branding

Elevate Executive Selection provides high-end recruitment services to it’s clients. The service offered by Elevate is innovative, professional, sincere, and results based. I created a brand that was high quality and professional, denoting the feeling of being specialized and selective, highlighting it’s point of difference from other recruitment agencies.

Another strong value Elevate wanted to portray towards it’s target audience is a feeling of optimism, fun and a brightness towards the future, whilst still maintaining a corporate feel. This is all tied in very well together with the unique brandmark created – a clean, simple and strong representation of what Elevate stands for in the current market.

Arriba Wine Packaging Design

Design, Packaging

Arriba Tempranillo Wine
Packaging Design

 

 

Arriba wine is tempranillo, a full-bodied Spanish wine label. The client was interested in incorporating a bull in to the design for the label, as he wanted a strong association with it’s Spanish roots and strong, fruity taste. The look and feel of this label is strong and direct.

The word ‘arriba’ has meanings including ‘come on’, ‘hurry up’, ‘let’s go’ – all very action-based words. I have designed the font to represent this along with the lively, energetic spirit of the Spanish – an urgent movement which contrasts strongly with the strong, steady bull but compliments the bull’s fiery charge. The lid draws on the Spanish colour palette – overall a modern and contemporary wine label.

 

*Freelance whilst at Design Dairy