Clare Anne Taylor Couture Cakes: Brand Packaging Design
Clare Anne Taylor Couture Cakes are one of Ireland’s leading luxury cake designers for special events and weddings. The core of the business is luxurious quality and elegance in the design and craft of their cakes and confections.
The client, Clare Anne Taylor, wanted the packaging to be suitable for gifting. When bringing to someone, the box should be beautiful and elegant enough to give the feel of a gift presentation. She wanted the brand to epitomise the highest standard and quality available on the market.
The client needed to easily separate between the ranges, while maintaining a consistent brand style. A PMS colour palette was created for each range, to create clarity in differentiating between the ranges. A pink swatch was selected for the main Clare Anne Collection, green for the Signature Collection for confectionery and a Warm Grey for the Couture Collection. Clare Anne had been using similar colours to these in her labelling as she liked the soft, feminine tones. We therefore developed these colour swatches to slightly deeper hues, to allow the brand to stand out more prominently, as the existing colours were quite faded, making legibility a little difficult.
Another way to separate the ranges in a subtle, sophisticated manner was to alternate the strapline/tagline under the brand name/logo for each range. In the brief, Clare mentioned that she would like to exceed expectations for customers. Therefore, for the main ‘Clare Anne Collection’ range, I created the tagline ‘Exceeding Expectations’. This was then changed to the individual range names for the ‘Signature Collection’ and the ‘Couture Collection’.
For the main Clare Anne range, we created the concept of a pink, bow sleeve around kraft boxes, to meet the brief’s aim of communicating the experience of receiving a beautiful gift. Clare wanted to showcase the beautiful artistry of the cakes within, therefore we designed a large window on the front of the boxes to meet the brief’s aims, leaving space at the back of the boxes for possible ingredient/nutritional labels to be added per cake, as each cake is bespoke.
For the box and sleeve design, the design is simple and minimal to convey the quality of the brand. The boxes and sleeves feature a delicate floral illustration to connect to the beautiful artistic floral designs that Clare creates on her cakes. Another factor used to communicate the level of quality is the premium standard of printing of the kraft boxes and pink sleeves. The Signature Collection features a green interior with three different inserts for various types of confectionery. The e-commerce box was created to hold the confectionery boxes securely for delivery. The printing specialists that we worked with to reach our design requirements and unique print specifications for this project’s packaging range was JJ O’Toole.
See more about Clare Anne Taylor Couture Cakes:
Dublin Hills Goats Cheese Brand Packaging Design
Dublin Hills Goats Cheese is handcrafted on the foothills of the Dublin Mountains. It is natural and sustainably made, using just four simple and natural ingredients. The goats are grass-fed and roam freely in the fresh green fields at the foothills of the Dublin Mountains and is suitable to be enjoyed by vegetarians. Dublin Hills is the only goats cheese maker in Dublin. The company is run by farmer and food producers, Tim and Brigid McGlynn. They have a herd of dairy goats and free-roaming hens on their farm, known locally as ‘Oldcourt Hill Farm’. The honey flavour is drizzled with honey from Olly’s Farm.
Dublin Hills strive for a sustainable farming system, which is reflected in the flavour and quality of the cheese. They pride themselves on producing local, natural and sustainable goats cheese on their family farm, with goats roaming freely on their lush hillside pastures. This unique and delicious soft, creamy artisan cheese has a reputation for being extremely addictive! You can find it in local SuperValu stores and Tim has been known to be there on occasion offering tastings of the cheese to consumers.
The project began with a brainstorming phase for the name, with the final decision on ‘Dublin Hills‘ working effectively to clearly communicate one of the company’s USP’s (Unique Selling Point) – their provenance and that they are a local, Dublin based goats cheese producer. The Dublin Mountains can be seen from various points all over Dublin, from North to South (where they are located) and are a much-loved and popular landmark feature of Dublin anyone living in the county.
Their provenance and location also informed the design of the logo – the typography playfully mimics the curves of the foothills of the Dublin Mountains that their farm is situated on, almost as if the brandmark is sitting on the hills itself. This is crafted in a sophisticated and premium style. The gold underlay to the bold black type denotes the quality of the cheese. There is a small illustrative icon locked up with the typography which further emphasises their location.
The client wanted to communicate how they are a small local farm with free-roaming goats that graze in their natural surroundings. To consider this, we incorporated an illustration of a goat in a meadow of fresh grass, with mountains in the background on the packaging. The taste of the goats cheese is mild and soft, from young goats milk, and so the goat depicted is young in appearance to indicate this. This young goat sits within a ribbon badge on the front of the packaging – this is a visual cue to symbolise the quality of this cheese.
Brand Guidelines & Assets:
A full brand guidelines were included with this brand packaging project. The colour palette and typography chosen are earthy, natural, bright and fresh to indicate these aspects of how the Dublin Hills handcrafted cheese is produced. Illustrative icons and descriptor text on the packaging design communicate some of the other brand USP’s, such as that the cheese is ‘Sustainable & Natural’, that the goats are ‘Free-Roaming, Grass-Fed Goats’ and that the cheese is ‘Suitable for Vegetarians’. The barcode is playful, featuring an icon of a young goat on a hill as part of the barcode device. On the front side of the packaging design, images of the cheese are included to visually appeal to consumer’s taste buds. The brand story is featured on the back side of the pack, to allow consumers to connect with the McGlynn family’s brand story and background.
A minimum Clear Space recommend guide was defined for best use of the brand. There is a version of the logo with the strapline ‘Artisan Dublin Farmhouse Cheese‘, which is used on occasions where the full pack artwork isn’t there to communicate their values.
Dublin Hills Goats Cheese is currently available in SuperValu stores:
Orwell, Templeogue, Dublin 6
Rathgar, Rathfarnham, Dublin 6
Ballyroan, Rathfarnham, Dublin 14
Get Fresh, Rosemount SC, Rathfarnham, Dublin 14
The Merry Ploughboy Pub, Rathfarnham, Dublin 14 (in their food menu)
Knocklyon, Templeogue, Dublin 16
Firhouse, Tallaght, Dublin 24
Lucan, Co. Dublin
Blessington, Co. Wicklow
Follow Dublin Hills Goats Cheese on Social Media:
Your Life Audit – Brand Identity
‘Your Life Audit’ is a coaching business run by Catriona Kennedy, specialising in one-to-one personal life coaching, corporate coaching and coaching for schools and groups. It aims to empower clients with the tools and resources they need to unlock, achieve and maximise their personal and professional development and fulfilment.
Life coaching is a rewarding process aimed at giving you the control and direction to embrace life and fulfil your potential. It can help you identify and utilise your innate skills and qualities, develop optimism and build positive relationships, find true meaning and purpose in life and more. To put simply, coaching is all about creating positive change for you, with you and in you. Catriona is a certified Life Coach, with Neuroscience, and the creator of Your Life Audit and she believes in the power of YOU.
The logo draws focus towards the letter ‘U’ in the word ‘YOU’ to highlight how using these services is an investment on you – a transformative journey where you will be the number one focus in developing your inner voice, to determine which direction you would like to move forward with.
Different patterns are used inside the ‘U’ shape for brand rollout, such as the seascape texture and similar photographs which resonate with the brand. In the brand messaging, the strap-line ‘Investing in You’ is alternated with similar messaging to suit each particular photograph, such as ‘Guiding U / Supporting U / Connecting with U’.
This branding is very fluid and flexible / interactive – with the ‘U’ being used in many ways with imagery for the brand rollout in the marketing collateral. The ‘U’ is playful and fun, with different textures within it. It is full of life and enthusiasm, similar to Catriona and her coaching work.
There was a large range of collateral included in this brand, including:
Variations of the logo to include with and without the strapline, Catriona’s signature, and alternative versions with texture placed within the ‘U’
Instagram tile graphics
Instagram social templates which are backgrounds for the placing text over
Instagram posts with marketing messaging
Website banners and layout design
Gathering and supplying a brand image bank
I loved working on this brand, as I strongly believe in the message and ethos that Your Life Audit advocates. Change, although uncomfortable, can bring about very positive growth in a person. Focusing on putting time into yourself in terms of understanding your needs and wants, taking time for what fulfils you, enriching your life by doing things that you love and listening to your inner voice can lead to the best you. This creates a better and happier person for life in general, and then you can in turn be a better person for those around you. When you focus on you first, you are then able to give more to the world. Your Life Audit helps to empowers you to become your best self and feel positively inspired about your life and purpose.
By highlighting the ‘U’ in the brand name ‘Your Life Audit’, it emphasises a key aspect that they would like to get across to their clients, that –
“Once you focus on YOU, anything can happen”
Catriona Kennedy, Your Life Audit Coaching
Find out more on their website:
Or on their social media pages:
For this branding project, I worked with Laura MacSweeny at Laura MacSweeny Brand & Marketing. This was a new working style approach than the usual format, as Laura had already defined the brief clearly in terms of tone of voice and brand messaging that she had planned for the brand. It was a lovely way to work as Laura was very easy to work with and she felt I understood her brief and aims for the brand easily and that I answered the brief effectively.
Usually, I would deal directly with the client and help them to tease out their aims and vision for the brand to understand how to creatively deliver what the brand identity need. On this occasion, Laura had already established the brief really well from working with Catriona, which made it easy for me to understand what direction to go when creating the brand and how to deliver a really strong brand that met the client’s needs.
I would highly recommend working with a brand/marketing consultant like Laura as an in-between service to bridge the brand together, between client – designer – website programmer – photographer and many other parts. As on this project, for example, Laura also liaised with the website programmer in implementing the design to follow the style that we had designed for it, and the photographer to create some beautiful and sophisticated lifestyle photographs of Catriona, along with a few quirky ones to add a little fun to the brand.
If you are interested in working with Laura, her details are:
Call: +353 83 198 9626
See Laura’s kind words about working with Clare Lynch Creative in the Testimonials section.
Greene’s Family Kitchen Brand Packaging Design
Greene’s Family Kitchen hand-create flavour-packed products with natural, authentic and honest origins. They use their own award-winning free-range eggs, produced on their family farm in Westmeath, and source other authentic, local ingredients for their recipes.
Greene’s handcraft all their food to ensure outstanding quality and taste before it reaches your table from their farm. These tasty and convenient meals are High in Protein and ready in just 15 minutes. They are passionate about offering consumers excellent quality products, using traditional methods and without the use of artificial additives or preservatives.
The Greene’s Family Kitchen logo is created using playful hand-written typography to emphasise how the food is made by hand. The letters link into each-other and overlap, to represent how the ingredients are sourced from local producers to come together to create each meal. There are two leaves incorporated with the type, to further emphasise the fresh and natural aspect of the products. The strapline ‘Our Kitchen to Yours’ clearly communicates the homemade and wholesome aspect of the meal quality. The logo brand-mark feels like a family – different sizes and shapes/characters, full of life and movement, non-uniform, bustling about together, but still with their own unique shapes and expressions.
For the packaging design, the kraft cardboard background communicates the naturalness of the products. The hand-drawn style further emphasises the hand-made aspect of Greene’s foods and the authenticity of the product ingredients. The watercolour images of the main ingredients in each frittata are displayed alongside the name, to provide taste cues to the consumer. The packaging communicates that this is a tasty and healthy treat, that can be enjoyed alone as one slice or shared together with friends and family.
There is a cutout heart-shape in the cardboard box/sleeve to display a large amount of the tasty frittatas and quiches within, which is appealing to customers visually on shelf. The kitchen is known as the heart of the home and another common association is the way to one’s heart is through our stomach – so go on, eat your heart out and enjoy Greene’s Family Kitchen meals 🙂
USP (unique selling point) icons are carefully placed within the packaging design. Different colours are used to indicate each flavour.
Where to Purchase:
Call into your local SuperValu stores to try these delicious meals. Greene’s Family Kitchen’s quiches and frittatas are already stocked in 17 SuperValu stores across Dublin, Meath, Westmeath & Kildare.
Fresh, Grand Canal Dock • SuperValu, Mount Merrion • SuperValu, Templeogue
Kildare (SuperValu stores):
Kildare • Sallins
Meath (SuperValu stores):
Enfield • Ratoath • Ashbourne • Navan • Trim • Dunshaughlin • Kells • Oldcastle
Westmeath (SuperValu stores):
Mullingar • Athlone • Monksland • Moate
See more at:
Marino Institute of Education Strategic Report
Marino Institute of Education Strategic Report 2021-26.
The report’s focus is on how ‘Education Transforms Lives’, and how enabling people from all backgrounds of life (for example, from disabilities to financial hardship) to further education, will empower them and give them greater opportunities in life.
We co-created the report in collaboration with Laura Macaulay at NavigatebyDesign. We used a gradient colour system throughout to indicate the transforming aspect of this report, with bright images of the students, lecturers and the lovely Marino grounds. The report is a complex piece of work, developed with MIE over an extended period of time.
We worked carefully in communicating a large amount of information in an easy-to-read digestible manner, maintaining the professional feel that an education body like Marino Institute would like to convey, in a clean and fresh style. It was also important to maintain the Marino brand colour palette and showcase the college grounds, societies, people and facilities. The report is flipped in half between an English and Irish language version of the report. The printing of this report is FSC Certified, supporting sustainability and the environment by using paper when printing that is FSC approved.
The launch event for this important body of work took place in the Nagle Rice hall on the beautiful grounds of Marino in North Dublin, hosted by TD and Minister for Further and Higher Education, Simon Harris. Everyone was very happy with the design of the finalised printed report and the success of the launch event.
A Good Mood Food Brand Packaging Design
A Good Mood Food creates flavoursome and healthy dips, made with real ingredients, locally sourced. The branding is based around the idea that when you eat healthy, you eat yourself happy, as you are nurturing your mind and body by feeding it with goodness.
The packaging communicates this happy and fun vibrancy that the dips brings to the consumer with the big smile, showcasing the tasty dips within. The strapline ‘Eat Happy’ further emphasises this. Each flavour is easily distinguished by colour – linking with the colour as the main ingredients inside – such as deep pink for the ‘Beetroot’ flavour and warm yellow for the ‘Curried Carrot’ flavour. There is also a new green ‘Garlic’ flavour coming soon.
Each artisan pot is lovingly crafted with ingredients sourced locally. They carefully select the best produce from nearby farms, which is then expertly seasoned and blended with rich local yogurt to create indulgent dips that are made from over 50% vegetables. The leaves placed over the ‘o’ in the typography of the logo, link to how there are healthy, local and natural ingredients used in the dips.
The benefits and unique selling points are clearly highlighted with icons, such as how are the healthy dips are Vegetarian, Gluten-free and Made in Ireland, encouraging consumers to buy local, as a growing trend is how people in Ireland want to support local, Irish businesses and the environment which reduces the carbon footprint by purchasing products made by local businesses who source local ingredients. The cardboard sleeves are recyclable and can also be kept as a keepsake, as the inside of the packs feature tasty recipe suggestions which are handy to stick on the fridge! This further reduces waste as the sleeves can have a longer life.
These tasty dips are made with love in West Cork. They are available in SuperValu stores in Cork, to purchase online at Farmsy and in local Farmer’s Markets such as Rohu’s Country Market in Cork. Find out more on their website.
A Good Mood Food partners with Food Cloud to maintain a Zero Food Waste business, they work with their local branch to help redistribute any extra products among the community. This prevents disposing of any extra waste. Food Cloud help provide over 5 million meals yearly to people in need resulting in 2,450 tonnes of food being redistributed and received by charities across Ireland. This is just one of the ways A Good Mood Food operate to keep their business sustainable and care for the community. It helps to ensure that every time their products are purchased, a local business is being supported.
As a group, the packaging of the tubs together look like a group of smiling, happy characters – full of energy and life. A Good Mood Food create food that feels good. Keep an eye on their Instagram page for tasty recipe suggestions.
Brendan Ryan Photography & Emma Jervis Photography
Clare Lynch & Betsy Gach
Saltrock Dairy Brand Packaging Design
Saltrock Dairy is a contemporary fresh brand, bringing milk to consumers in a new, innovative and sustainable way. Saltrock Farm pasteurise their own milk from their family farm, cutting out unnecessary food milage to bring customers their ‘Daily Dose of Dairy‘. The milk is non-homogenised, local and farm-fresh.
Milk and milkshakes are available to be dispensed via self-vending units, in branded trailers at local Farmers Markets. The customer takes one of the retro bottles of Saltrock Dairy (or several bottles) and fills it up via the vending unit, then when it’s empty, they wash it and bring it back and refill it. This concept is innovative and contributes to a circular economy as customers bring their bottle back to re-use and refill each time and it doesn’t need to go through the processing of recycling plants.
This message is clearly and cleverly communicated in the logo and brand packaging, with a milk drop dripping from the letter ‘K’ in the typography of the word ‘Saltrock’ in the logo, dropping down to the bottle below. The brand is retro, edgy and unique – bringing fresh and traditional milk to consumers in a new and innovative way. There is a grain texture within the font, to communicate the natural and farm-fresh aspect of the milk. On the back, there are droplet markers which indicate the amount left in the bottle, to make it easy for users to tell when they need to refill. This is also helpful when working out measurements when baking.
We worked with Saltrock Dairy on designing the branding from start to finish, to include the logo, the brand guidelines to include the brand colour palette and typography, the packaging design of a range of bottle sizes, the wooden branded crate, the vending unit and the trailer graphics. The client and her daughters were a pleasure to work with, adding their energy and enthusiasm to bring this innovative new brand to life.
See more about how the self-service vending unit works here. Saltrock Dairy hails from the foot of Tara Hill in Gorey, Co. Wexford and can be found in nearby locations. Give them a follow on their Instagram page to find out where you can next spot the Saltrock Dairy trailer.
*As seen on RTE’s The Late Late Show.
*A big thank you to Brendan Ryan Photography for the brand photos and Betsy Gach for assisting with the photo styling.
As featured on The Late Late TV Show.
Oat in the City Packaging Design
Oat in the City is an Irish oat drink brand. The product range includes a 750ml Original oat, a 750ml Barista drink and a 250ml dairy-free Chocolate flavoured drink.
The packaging design features an illustration of a unique character ‘Eoin the Oat’. Eoin the Oat is a down-to-earth authentic chap. He is a cool, fun oat. Each flavour has a different version of the oat character and also a different colour – blue ‘Original’ – the townie lad, green ‘Barista’ – the country bumpkin and brown ‘Chocolate’ – the cool dude. The colour variation and alternating versions of the character allow for easy flavour recognition and to bring a quirky, fun appeal to the packaging. The product benefits are highlighted on the front of the bottle, such as it is Dairy-free, Vegan, Gluten-free, and Extra Creamy, with Milled Irish Oats. Each bottle features a unique barcode to fit with the brand style.
We wanted to communicate that this is an authentic oat drink – therefore, when developing the brand name, the word ‘Authenticity’ lead on to the similar sounding ‘Oat in the City’. The name and brand story were developed to play on the expression of ‘spreading your wild oats’ in a humorous way – ‘Eoin the Oat’ likes to travel around the country spreading his wild oaty goodness with this oat milk drink. The illustrations feature a cityscape in the background, representing how Eoin is always on the move. The brand strapline is ‘Irish Farmers Milking Oats’, as the client wanted to communicate the local and authentic roots of the drinks range. Oat icons are used to denote this also.
Oat in the City stands out from competitors on shelves not only from a design point of view – from a nutritional and sustainable aspect also. Oat in the City has just 0.4 grams of natural sugar from the cereal (compared with generic oat milk brands which have up to 5.0 grams of sugar), alongside fibre and protein for healthy nutrition and a slow energy release. It retains a lot of the goodness in the finished product, compared to other oat milks. Oat in the City use all of the Oat and retain the oats natural fibres, beta glucans and protein. It has no added sugar and is low in natural sugars. This makes it a sustainable choice, as food waste is one of the leading causes of climate change. The process by which most commercial oat drinks are made results in the stripping away the parts that have the fibre and the protein, so that you’re mostly getting oat sugar. Oat in the City stands above competitors as it isn’t made in this way – it retains more of the oaty goodness, making it a healthier choice, creamier in taste and reduces waste and therefore is better for the environment.
This is a fun and playful brand and has already received a lot of media coverage nationwide, with Eoin the Oat slipping in to the hearts (and fridges) of Irish consumers.
Keep an eye on their Instagram page to find out more about where Eoin the Oat is!
*A big thank you to Brendan Ryan Photography for the brand photos and Betsy Gach for assisting with the photo styling.
As featured on The Late Late TV Show on RTE.
Sodalicious Soda Bread Packaging Design
Sodalicious Soda Bread Packaging Design
Sodalicious bread prides itself on celebrating their wonderful indigenous Irish soda bread, by reinventing it with many fresh flavours. Using the traditional Irish soda bread recipe, they have given it a modern twist by adding many different flavours baked in many different shapes resulting in a contemporary classic.
Their hand-made bread is flavoured only with fresh, natural ingredients for example fresh herbs, cheese, olives, olive oil, nuts, seeds and fresh fruit in the scones. They don’t use any artificial additives. It is a yeast free product and uses reduced sugar in the sweet range resulting in many health benefits including a low fat content. It also contains sodium bicarbonate which aids digestion. The result is a premium quality range of soda bread, that doesn’t loose the integrity of this wonderful Irish staple.
Sodalicious is a dedicated soda bread bakery and cafe, based in Limerick. It is ran by Jane Conlon, a powerhouse behind this brand, along with her family and loyal team. Jane is a fireball of energy and spirit. Jane gained her level of expertise from a wide range of experiences such as growing up learning from three generations of bakers, gaining qualifications in the renowned Ballymaloe Cookery School, then training under an expert pastry chef in a top London restaurant and traveling the world experiencing the breads of the world, to coming back home to Ireland and setting up her own cafe and bakery. All the while, bringing up a family of seven children! A very inspirational lady 🙂
When contacting Clare Lynch Creative, her objective was to grow the Sodalicious brand by bringing some of their breads to the wholesale marketplace and to make Sodalicious bread become a household name. She wanted their bread packaging to include images of the fresh ingredients that are used in the bread, to be colour-coded in a stylish way and to include their brand story and some recipe suggestions. Sodalicious bread is a Blas na hEireann Irish Food Awards & Irish Quality Food & Drinks Awards Gold finalist, therefore she wanted it to convey a feeling of quality, premium product, in an inviting way.
To answer the client’s brief, the packaging design highlights taste cues by featuring the main ingredients of the bread in a quality, vintage illustrative style. The Sodalicious cafe is situated in a beautiful historic red-brick building on Cecil Street in Limerick City, built between 1907-09, with an oriel window and a seven-bay side elevation. To incorporate the cafe’s unique location and heritage, a silhouette of the building is subtly featured in a light hue background of the packaging design. The font and colours are natural and rustic, communicating the fresh, natural qualities of the bread.
As the client was eager to make sustainability a priority in the packaging design, it was important to do research of sustainable options for bread packaging first. The findings were interesting, such as elite cardboard boxes with handles folding closed together, presented like a gift bag. This was fully recyclable and could give a premium, unique, quality feel to a bread range. However, the brief requested the bread texture to be visible, so this option wouldn’t work. This also wouldn’t facilitate much of a shelf-life in preserving and protecting the bread from outside spoilage, so it failed to meet these functional needs. “With packaging design, it is important to consider factors such as the construction, the material used, the production, durability, legibility and safety issues – it’s not just about graphics alone, the technical aspects are just as important as the design”
Further online research led to a printing company offering biodegradable and compostable labels. On review of these label samples and the brief, it was noted that the client preferred not to use stickers due to the glue and there was also a risk they could crinkle and look amateur on the packs as the bread is an uneven shape, so this route wasn’t viable.
The chosen solution is a one-piece, light cardboard sleeve that bends around the bread from front to back. It’s clean, simple, visually-effective and easy to pack. It shows a good portion of bread, meeting one of the aims of the brief. The die-cut cardboard sleeve features a baker’s hat with the Sodalicious tagline ‘Celebrating Soda Bread‘. The seeds jump around the tagline in fun, celebratory style. The inside of the cardboard sleeves feature recipe suggestions, along with the brand story – this gives the sleeve a longer-life value as customers can keep it and share the recipes with friends.
Underneath this cardboard sleeve, a biodegradable cellulose bag was chosen instead of the existing single-use plastic currently used by the client. There is a good cellulose compostable and biodegradable film brand called NatureFlex, which offers tailored protection barrier to prevent spoilage, high heat resistance properties, high gloss and transparency for good visual effects and it meets global compostable standards. Another similar option which was more cost effective for the client, was to wrap the bread with a recyclable plastic wrap. The bag length was too long for the bread shape, so the client purchased an ‘L sealer’ heat-sealing machine to trim them. Customers will be happy to be aware that they are choosing bread with packaging that supports a sustainable and circular economy.
The design helps to sell the product by creating taste cues with imagery and colour. It focusses on the taste and flavour of the ingredients, using beautifully hand-drawn illustrations of the herbs that are used in the bread such as olive oil and rosemary. It has a quality, authentic feel, focusing on the hand-made nature of the bread and highlighting the taste to appeal to the appetite of consumers. The flavour names are displayed in a bold, rustic font to further communicate this and there is a light hue tone of the iconic building of the client’s café and bakery in the background. A mini brand story is featured on the side of the pack to help consumers connect with the brand. Colour is the first thing an observer notices about a package. Therefore, each pack is colour-coded for easy recognition of each flavour and the pack colour communicates the herbs added – such as ‘Rosemary & Olive Oil’ being green.
Required details were added to the back of packs, including a photo showing the bread in a tasteful style for each flavour, the ingredients and nutritional information, how to recycle and the clients contact details. Social media links were added, along with a fun and quirky barcode featuring a rolling pin within it. They chose a local printer, another factor which is aligned to their carbon footprint goals.
The client was really pleased with the final result and has been enjoying the popularity of the delicious Sodalicious bread in their cafe, SuperValu and local stores so far since it’s launch in 2022.
Find out more about Sodalicious:
Muckross Creamery Brand Packaging
Muckross Creamery is an Irish ice cream brand range, hand-crafted by the Fleming family. Their strap-line is ‘From Cow to Cone’ – communicating the freshness of their delicious ice cream.
Catherine and John Fleming live with their lovely family of six children, and of course… all their friendly farm cows, on their charming farm in Muckross, Killarney. John Fleming is a fifth-generation dairy farmer. His family have been farming in Muckross, Killarney since the 1840’s. Their mouth-watering ice cream is made using their own fresh milk, fresh cream and free-range eggs. Being a farm-based enterprise in Killarney, they source all the fresh ingredients and supplies for each scrumptious flavour of their artisan range locally, to support the local economy. Their short supply chain and values of commitment to quality and sustainable production contribute to the great taste of their ice-cream.
When they reached out to Clare Lynch Creative on re-branding, key aspects they wanted to convey were the natural and fresh qualities of their ice cream. Therefore, featuring one of their resident, friendly farm cows in their brand and packaging design was a natural progression. It was important to implement this in a well-crafted manner, to denote that they are a quality brand range of ice cream.
Further to that, the colours from the fresh ingredients used in the ice cream were used as an inspiration source to form the colour palette for the brand, along with the traditionally-associated dairy colour of blue – but freshened up in a slightly brighter and modern tone, linking with the summery feeling associated with ice cream.
Muckross Creamery Ice Cream Brand Identity & Packaging Design
The brand typography has a traditional feel to it – with a bold, rustic font selected and hand-tailored for the bespoke brandmark along with hand-written descriptors; to support the values the client wanted to convey of how the ice cream is hand-made on their farm with fresh, local ingredients. The grain texture and the hand-drawn fruit silhouettes on the packaging further support and highlight this. As their brand story is an important aspect to the brand, it is featured on the packs with a photo of the family (which has since gained a new little member!). Muckross Creamery is a Listowel Food Fair winner for it’s flavoursome and tasty ice cream, and this key USP is highlighted on the packaging. The cute tubs are earthy and recyclable, which adds to their popularity, both as it communicates the rustic, traditional qualities to consumers, and also to how they are a conscientious and sustainable company.
Katie’s Kombucha Packaging Design
Katie’s Kombucha is a healthy probiotic drink, which is good for the gut and immune system. It is a delicious, refreshing vegan soft drink range, made with love by Ballymaloe-trained chef, Katie McCann.
When it comes to health, the gut is a key area to begin with, known as the body’s ‘second brain’ – it is trusted to support the body to fuel our happiness, health and wellness. The drink is alive and contains a community of healthy bacteria living inside which is beneficial to our bodies. When you feel alive, you can create what you love and love what you create.
Katie’s Kombucha is naturally fermented in small batches and is a naturally functional food. There are two flavours launched to date – ‘Raspberry’ (flavoured with 100% Wicklow raspberries) and ‘Apple & Dandelion’ (flavoured with 100% organic apples). It is unpasteurised, sustainably produced, vegan, gluten free and has recyclable packaging. Katie’s Kombucha refreshes, rebalances, replenishes the body.
Some key factors Katie wanted to communicate with the brand was her passion for creating kombucha, how it is a healthy product that’s good for you and that it’s wholesome and natural.
As Katie and the passion she has for what she does is the essence of the brand, the design outcome created for the brand packaging design uses the silhouette of a woman, representing Katie. The silhouette of the woman (Katie) has the fruits which the kombucha consists of intertwined into the shape of her hair, in a natural and organic style.
To make the word ‘kombucha’ easy to read for those unfamiliar with it, the three syllables are in a stacked block reading ‘KOM-BU-CHA’ to make up the brandmark. The hand-tailored font in the logo is earthy and rustic, communicating the natural ethos and ingredients of the kombucha. A texture with a subtle grain has been integrated with the typography and silhouette to further accentuate the wholesome qualities of the brand.
Each favour is differentiated by colour (guided by the fruits each contains), along with it’s own fruit icon. There was a third flavour ‘ginger’ created, to be launched at a later date. A hand-written font is used for the flavour descriptions, further emphasising the hand-made and personal process to how Katie’s Kombucha is created. An additional detail created is the unique barcode, showcasing the silhouette of leaves and berries. A hand-drawn heart icon highlights the feature that the kombucha is 100% Vegan.
Another key factor to consider when designing the kombucha was Katie’s highly conscientious nature in relation to being sustainable and the environment. Therefore, she chose a uniquely-shaped bottle which is easy to recycle and we ensured to work with the printer to use the earthy, recycled paper stock ‘Shiro’ rather than a sticker to make them easily re-usable and recyclable. They are then sealed with a tamper-proof seal.
Katie loved how the results communicate her brand essence and values, with strong visual impact on shelves in stores and has received much positive feedback on the new packaging from her customers and on social media. It’s sales have grown to a wide range of stores such as many of the SuperValu’s throughout Dublin, online deliveries stockist Neighbourfood, 3FE cafes and a number of other unique stores and cafes around Dublin and Wicklow.
Please enjoy the below video with sound and follow Katie’s Kombucha on Instagram @katiekombucha
See the positive feedback I received from Katie here.
Design: Clare Lynch Creative
Photography: Brendan Ryan Photography
Photo Styling: Clare Lynch, Betsy Gach.
Video: Shane Caffrey
Marino Institute Annual Report
Marino Institute of Education is an Irish College of Education, an associated college of Trinity College Dublin, focused on providing education courses. Established in 1905, the college became a recognised provider of teacher education in 1929, with a proud heritage as a provider of higher education for more than one hundred years. It’s degrees and diplomas are awarded by the University of Dublin, Trinity College.
Clare Lynch Creative was contracted by Marino Institute to create their 2018-2019 Annual Report. They required the style to be clean and modern, with a fresh new look. The institute is set in the grounds of Lord Charlemont’s Estate, on Griffith Avenue, and offers state of the art facilities in this unique setting and the client wanted the report to showcase images of the campus and the student life. They also required a version of the report in Irish (Gaeilge), with the overall report incorporating both versions, back to back.The result is fresh and visually engaging, showcasing the institute’s activity for the year in a clear, attractive and easy to read manner.
The client was easy to work with and really pleased with the final outcome.
Tales for Tadpoles Bookmark Range
Tales for Tadpoles Bookmarks Set
This set of bookmarks was designed for Tales for Tadpoles, a children’s bookstore on Drury Street in Dublin city centre. The bookstore features classic tales in picture books and related merchandise.
The brief was to design a set of bookmarks, to display at the counter in-store and to give as a takeaway for customers with their purchases, as a friendly and useful reminder of the store and to show appreciation for their business.
The monotone images used on the bookmarks are the much-loved characters from classic tales (available for public use as out-of-copyright). They have been intertwined with the ‘T’ from the Tales for Tadpoles logo to create strong brand association. Each bookmark features a unique tagline, linking to the joys of reading and the pleasure found in the world of books. The colour palette is soft pastels, in-line with the brand colours and to appeal to the target audience of children. They have been designed for customers to cherish as a keepsake and to encourage repeat business, as customers can collect a different bookmark with each purchase until they have acquired the full set.
The client loved the results and they have received positive feedback from their customers.
Flying Squirrel Plant-based Cheese
Flying Squirrel are a range of delicious, plant-based cheese alternatives, new to the market. The brand packaging and identity is fun, happy and vibrant; showcasing a quality, sophisticated product.
The artisan producer, Colm Farrell, grew up in the Irish countryside where he where he first fell in love with nature and animals and gained an appreciation for the environment. He went vegan in 2014 and one food he really missed was cheese. He noticed a gap in the market for plant-based cheese that tasted good and began attending cookery schools in the UK and Germany, studying traditional, centuries old techniques of the craft such as culturing, fermentation, coagulation and ageing and developed a real passion for food and cooking. His hand-made artisan range is carefully crafted in his Dublin kitchen with love and passion, using traditional techniques. All Flying Squirrel products are dairy and lactose-free and are suitable for vegans, vegetarians and those making a conscious decision to change their eating habits for health, ethical or environmental reasons.
We worked together in the naming process to define the name ‘Flying Squirrel’. It is inspired by the free-spirited energy of animals such as the flying squirrel, left to roam happy and freely in nature. This ‘cheese from trees’ is made mainly from nuts, and as squirrels are known to gather nuts, this is a further connection with the name to the cheese brand.
In the packaging, the illustration created depicts a flying squirrel character soaring over the natural outdoor landscape, connecting with how the cheese is made using 100 per cent natural ingredients and is naturally kind to the planet. We worked with Farrell to create a visual brand and packaging identity which best represents this philosophy. Although one of the key aims of Flying Squirrel is to provide a solution for consumers looking for a delicious alternative to dairy cheese, all cheese lovers can enjoy it. For this reason, the ‘v’ to signify it’s vegan appeal, is highlighted in a subtle manner within the ‘y’ in the brandmark typography. A small Irish shamrock symbol is included on the front of the packaging to signify its origin for consumers who like to buy local.
There are three flavours – Original (camembert) 150g, Almond 110g and Almond & Cheese 110g. Each have been separated visually using the brand’s colour palette and featuring illustrative taste cues. Each product has it’s own unique barcode, incorporating the squirrel character and nuts. Originally, we had mocked up plastic jars for two of the flavours. However, we then moved to glass jars, to become more environmentally friendly so that the packaging can all be recycled and have a lower carbon footprint. We art-directed the photoshoot with photographer Brendan Ryan, bringing out the bright, fun and vibrant essence of the brand, with colour paper backgrounds, linking with each flavour and the ingredients each flavour contains and taste cues, displayed around the packs playfully.
The combination of the elegant and clean typography with the vibrant and natural illustrations come together to create a fresh, memorable, and essentially, unique brand that consumers can align with. The results have proved successful, with market research showing that those purchasing Flying Squirrel in supermarkets are a mix of vegan and non-vegan consumers. Demand is high since its launch and it has already been requested for select health food stores and cafes.
See the positive feedback I received from the client Colm Farrell here.
***This project is featured on the Packaging of the World website and was a Gold Winner of the Muse 2020 Design Awards.
Follow Flying Squirrel on Instagram @flyingsquirrel.ie
Origin Chain Brand Identity
Origin Chain Brand Identity
Origin Chain addresses a key consumer need: trust, offering blockchain-enabled software solutions to problems of real world asset authentication / proof-of-origin in export markets. In a distributed trust system this info-flow is called the value chain.
Origin Chain needed a brand identity created as they entered a more public phase of their company, where they would be business networking at events such as Enterprise Ireland’s ‘Innovation Arena’ at the National Ploughing Championships and tech summit event ‘Uprise’.
Not everyone understands areas such as blockchain, therefore they wanted the brand to be so well communicated that even a child could understand it, with the viewpoint that children are often quicker to absorb new technologies and communicate them to adults.
They have two sub-brands that sit under Origin Chain (Volunteer Passport and Verify by O.C.), and needed brandmarks for these in order for all three to work together as a family.
On reviewing Origin Chain’s needs and values, they wanted to be perceived as trustworthy, new-tech and user-friendly. Their software allows direct online transactions along a secure blockchain. These transactions are transparent and can be viewed by anyone.
A good way to envision this is to picture a value chain of a food item. E.g.; a banana you purchase with a barcode. On scanning the barcode, you can view the trail of where it has originally come from – from the farmer who picked it, to each input along the way, up until to the store delivery. It provides a sense of reassurance of knowing the root source of an item along the chain and be able to openly view it’s journey. With Volunteer Passport, it enables people in the volunteer sector to track and share their voluntary work. It enables a verification system, which allows one easy authorized and verified passport for all workplaces.
Factors considered were as follows:
Representing the links of a block chain as a strong, graphic symbol. The links also representing trust and security, a key value of Origin Chain.
The feeling of movement within the chain, emphasizing the interactive process of the blockchain technology.
Overlays of colours within the logo represent the transparency within Origin Chain’s software – the trust of anyone being able to see everything within the process.
Subtle hidden circles within the links represent eyes – the observing eye of the open visibility features of blockchain.
Closed links locked in to each-other to show solidarity of how when data is entered into a blockchain, it cannot be removed and is there forever.
Use of blue as the link colour, to further denote trust, the green tones signify the verification of the green light signaling approval.
For ‘Verify by O.C.’, the same brand style is used to create a tick of approval of the verification process.
The client was very happy with how the end result met the brief requirements, her feedback was as follows:
“I’m very pleased with how they look together. It’s been a real pleasure to work with you. As well as being a wonderful talent, you’re sort of unflappable too. The very best kind of designer in my book.”
*This work received a graphic design award in the International Design Awards with an Honorable Mention for brand identity.