So you have decided to go ahead and work with a designer to create some beautiful new packaging design for your products. After meeting with your designer and working on preparing the brief for the design together, what’s the next step? What assets and information do you need to have ready to supply to your designer to ensure a smooth and easy process towards developing and launching your new brand’s visual identity and product range?
This handy, free guide will make it easy for you to ensure that you have all your ducks in a row towards completing your packaging design process with ease. You can find a PDF version here to check off or a Word version here, which you can download and fill in and return to your designer or keep as a useful reference.
Another useful source for guidelines regarding food and drink label information is the FSAI (Food Safety Authority of Ireland) – see more information here.