Our latest brand to launch ‘Oat in the City’ Irish oatmeal drinks were featured on RTE radio on 3rd July 2021, where Kilbeggan-based farm owner Liam Lynam tells the story of how the character Eoin the Oat came to market, featured on his range of healthy and sustainable oat-milk drinks, and the story about how we came up with the the brand name. They are off to a successful start so far and are available to purchase in Aldi stores throughout Ireland, Donnybrook Fair stores in Malahide and Donnybrook in Dublin, Nolans in Clontarf and selected Super Valu’s.
Have a listen to the interview here and keep an eye out for Eoin the Oat, the brand character, on the front of the brand packaging on the range of Oat in the City oatmeal drinks:
We are delighted to be featured in a number of design publications.
These features included the German design magazine ‘Creativ Verpacken’ and Favourite Design Book 2021. Being featured in design publications is a real kudos to the work designed by Clare Lynch Creative. It has many benefits, such as:
It helps our clients grow in terms of brand recognition and customer base
It, in turn, helps new companies and clients to find us by coming across our work
It is an honour when reputable design publications recognise the work enough to showcase it as exemplary branding
The latest features we have received were for the Packaging Design of ‘Flying Squirrel’ vegan plant-based cheese. In the German Packaging Design publication ‘Creativ Verpacken‘, it was featured in January edition (page 38) and March edition (page 10) of the magazine in 2021. It has also been selected to be featured in the 2021 edition of ‘Favourite Design‘ book, a book which features the ‘best of’ design around the world for that year. This book will soon be available to be purchased on their website and is a useful reference point to explore the latest successful graphic design and packaging design brands.
I love to see my client’s do well, it’s a sign that their brand packaging has worked well and communicates the ethos and values of their product and brand to consumers.
Some successes of Flying Squirrel, a vegan plant-based cheese range are as follows:
The Happy Pear Stockist
Getting stocked and featured with ‘The Happy Pear‘, a successful health food brand and cafe in Greystones in County Wicklow, run by the two handsome twin brothers Stephen & David Flynn.
The Irish Times News Feature
A feature of the lovely Colm Farrell with ‘Flying Squirrel’ vegan cheese in the Irish Times News by Olive Keogh in July 2020 along with some other Irish food entrepreneurs, speaking about their success stories and how they are pushing boundaries with their products. Read the full article here.
Blas na hÉireann Irish Food Awards 2020 Finalist
Flying Squirrel has also been shortlisted for this year’s Blas na hÉireann Awards #blas2020. Blas na hÉireann is The Irish Food Awards – they recognise and reward the very best of Irish Food & Drinks and the passionate people who are behind making them. You can view more about there awards below:
Colm Farrell, the owner of Flying Squirrel is extremely passionate about what he does – creating delicious plant-based vegan cheese, free from any harm to animals and good to the environment. His passion, genuine nature and friendly, fun spirit translate across everything he does and I think this has helped his success. I love to see clients like Colm shine and reach their goals.
After winning Gold in the Muse Awards 2020, their linked marketing company ‘MuseDotWorld’ requested an interview with me on my thoughts on design, my experiences in the design industry, working with clients on their brand packaging. You can read more about it here.
Creatives Against Covid-19 called on the creative industry to design and donate inspiring posters to raise funds for vulnerable women and children during the current crisis.
I was honoured to take part in this initiative. The organisers went on to create an exhibition in the Guinness Storehouse, displaying over 1,000 posters of all of the graphic designers, illustrators and creatives from over 30 countries who took part. Tickets for the exhibition can be bought here.
The posters can be purchased here at A3 size, with all proceeds being donated equally between ISPCC Childline and Women’s Aid.
My submission ‘Clear Vision Ahead‘, was a play on an optician’s eye chart and offering optimism towards what we can envision ahead post quarantine. It can be purchased in the ‘Typography’ section of their website here.
Creatives Against Covid-19 Exhibition at Guinness Storehouse 1
Creatives Against Covid-19 Exhibition at Guinness Storehouse 2
Creatives Against Covid-19 Exhibition at Guinness Storehouse 3
Creatives Against Covid-19 Exhibition at Guinness Storehouse 4
Creatives Against Covid-19 Exhibition at Guinness Storehouse 5
So you have decided to go ahead and work with a designer to create some beautiful new packaging design for your products. After meeting with your designer and working on preparing the brief for the design together, what’s the next step? What assets and information do you need to have ready to supply to your designer to ensure a smooth and easy process towards developing and launching your new brand’s visual identity and product range?
This handy, free guide will make it easy for you to ensure that you have all your ducks in a row towards completing your packaging design process with ease. You can find a PDF version here to check off or a Word version here, which you can download and fill in and return to your designer or keep as a useful reference.
Another useful source for guidelines regarding food and drink label information is the FSAI (Food Safety Authority of Ireland) – see more information here.
I’m delighted to announce that I’ve won Gold in the Muse Design Awards 2020 for the Branding and Packaging Design of Flying Squirrel vegan cheese! Brilliant news and results!
I’m so pleased to see my work has been recognised in these prestigious awards. It was an enjoyable and innovative product to work on, the client was easy to work with and passionate about his product range – this made for a collaborative and inspiring process from concept to completion in creating this successful packaging brand.
Out of 3820 submissions from 50 countries, Clare Lynch Creative has been awarded the prestigious Gold award in Packaging Design of the Year for the 2020 MUSE Design Awards competition. The winning piece was created by Clare Lynch Creative for Flying Squirrel Vegan Cheese.
The MUSE Creative and MUSE Design Awards are global competitions, which seek to commemorate the exemplary creative and design professionals of various industries. “These individuals truly embody the spirit of innovation” said Kenjo Ong, CEO of both competitions. “It is a privilege to award Clare Lynch Creative for their monumental work! It is always a humbling experience to witness what these creatives are capable of.”
Creatives Against Covid-19 called on the creative industry to design and donate inspiring posters to raise funds for vulnerable women and children during the current crisis.
The result was over 1,000 posters from over 30 countries, were designed and submitted. The great selection of posters from graphic designers, illustrators and creatives are currently on sale on their website here at A3 size, with all proceeds being donated equally between ISPCC Childline and Women’s Aid.
Here is my poster submission, ‘Clear Vision Ahead‘, playing on an optician’s eye chart and offering optimism towards what we can envision ahead post quarantine. It can be purchased in the ‘Typography’ section of their website here.
To everyone who chose to work with Clare Lynch Creative in 2019, thank you for your business.
It’s been a great year working on interesting and varied creative projects – helping clients to grow and deliver their message and values, through design.
Wishing you all many more successes towards your goals, both professionally and personally, in the year ahead in 2020.
Marino Institute of Education, an Irish College of Education associated with Trinity College Dublin, contracted Clare Lynch Creative to create their 2018 – 2019 Annual Report.
The result is a fresh, engaging and visually appealing annual report, showcasing the institute’s activity for the year in a clear, bright easy to read manner.
Great to hear that the report has just been printed and launched. See more here.
Taking part in the Dublin Christmas market was a lovely way to get in to the festive spirit. It was fun to meet the other designers and craftspeople taking part and see their creations.
Shoppers and passers-by visited for a browse and to soak up the Christmas atmosphere, with a live brass band playing carols and a novelty Santa Claus sharing chocolates and festive cheer. It is a creative market run by Plato each year and held at the Bank Of Ireland forecourt in Dublin city centre, opposite the main entrance of Trinity college.
A bonus was selling lots of letterpress posters, prints and greeting cards I’ve designed, knowing that many people would enjoy my creations and receive them as gifts to brighten their homes of offices.
It was great to be part of the Halftone exhibition again this year hosted by PhotoIreland. It is held for a month each year in The Library Project in Temple Bar in Dublin’s city centre. This was the fifth year running of the print fair, which brings together a large selection of works by established and emerging artists, showcasing Ireland’s exciting art scene. It was great to be part of the Halftone exhibition again this year hosted by PhotoIreland.
A perk was selling lots of prints, which is great to know other people are enjoying my art in their homes or workplace.
See more about Halftone here or my selected entry here.
