After winning Gold in the Muse Awards 2020, their linked marketing company ‘MuseDotWorld’ requested an interview with me on my thoughts on design, my experiences in the design industry, working with clients on their brand packaging. You can read more about it here.
So you have decided to go ahead and work with a designer to create some beautiful new packaging design for your products. After meeting with your designer and working on preparing the brief for the design together, what’s the next step? What assets and information do you need to have ready to supply to your designer to ensure a smooth and easy process towards developing and launching your new brand’s visual identity and product range?
This handy, free guide will make it easy for you to ensure that you have all your ducks in a row towards completing your packaging design process with ease. You can find a PDF version here to check off or a Word version here, which you can download and fill in and return to your designer or keep as a useful reference.
Another useful source for guidelines regarding food and drink label information is the FSAI (Food Safety Authority of Ireland) – see more information here.
International Design Awards 2017 Winner
I was delighted to recently receive an Honorable Mention in the results of the 2017 International Design Awards for the brand identity, brand book and promotional collateral for my client Brid Kehoe Coaching.
Brid Kehoe Coaching are a holistic coaching practise who support clients in taking steps forward to change for the better and help them to uncover new routes to get there. They guide clients to improve wellbeing and focus, change career and much more through support, encouragement and introducing new creative strategies.