I was delighted to recently receive an Honorable Mention in the results of the 2017 International Design Awards for the brand identity, brand book and promotional collateral for my client Brid Kehoe Coaching.
Brid Kehoe Coaching are a holistic coaching practise who support clients in taking steps forward to change for the better and help them to uncover new routes to get there. They guide clients to improve wellbeing and focus, change career and much more through support, encouragement and introducing new creative strategies.
Find out more about the work here or see the winning entry on the IDA award winners website.
Conceptual artwork for a cultural centre in Connemara with the guidance. The architect designed the building focusing on it’s viewpoints and perspectives of facing mountains and the sea with large windows revealing views of each. I used this to guide the design for this project, focussing on the shapes and patterns of the local environment as graphic elements and the idea of revealing using the cutout shapes of the centre’s name ‘MARA’ and the folded layers of the poster, which folds down to a flyer.
The word MARA is a play on the word Connemara and stands for the attractions offered in the cultural centre, such as Music, Arts, Reading and Action. The wood version of the poster was created using the laser cutting process, where the design is etched / burnt in to the wood and the shapes are cut out as separate elements, which can be used around the centre.
Two Videos Displaying the Laser Cutting & Etching Process of Typography on Wood:
Video Displaying the 3D Printing Process of Icons:
DesignWest is a creative growth design program set in Letterfrack in Connemara. It is designed for creatives worldwide who have previously been through university and are established in their careers, who are now seeking to grow creatively through new experiences, being inspired and collaborating with their peers and working on projects outside of their general day to day scope. There are mentors from top design agencies such as Pentagram New York, R2 Design Portugal, Isidro Ferrer Spain and also a number of high profile Irish agencies such as Design Factory, Studio Or and Unthink.
It was a really great experience. We got to use a wide range of facilities such as letterpress printing with Sean Sills from the National Print Museum, riso printing with Studio Or, laser cutting and etching to wood, large scale format printing, debossing and stitching, 3D printing and the use of the wood work room and team. The reputable mentors gave inspiring talks, workshops and advice – really encouraging us to get playful and more hands-on with our creativity, breaking away from the computer screens, with a number of different activities. There was also plenty of practical advice which can be easily applied to our everyday workflow, on return to our own client work.
We were inspired by the local environment, the beautiful west of Ireland, and brought on a number of trips to places such as mussel and oyster farms, the grounds of Alcock & Brown – the first transatlantic flight, Inishbofin island and artist’s studios and talks – all of which went on to inspire our individual projects. In the evenings, we sometimes watched design films in a special screenings cinema and there were some exhibitions also. We had two exhibitions of our work, one of which will travel from Letterfrack to Dublin later this year. It was impressive to see the finished work come together for everyone in the exhibitions and the overall experience of meeting and working with so many international creatives was really enjoyable and good to have established a new network of peers working in the design industry worldwide.
DesignWest was a great way to re-immerse myself in design and creativity and be re-inspired going forward in my career, I thoroughly enjoyed the experience. The end result was graduating with a NFQ Level 9 Special Purpose Award Certificate in Design Research with the subject ‘Design Unplugged’ at GMIT.
I was delighted to have my work selected to be in the Halftone 2017 exhibition, featured in the Library Project in Temple Bar, Dublin.
HALFTONE is an initiative by PhotoIreland Foundation, hosted every year at The Library Project. Running for 18 days, the fair brings together a large selection of works by established and emerging artists, showcasing Ireland’s exciting Art scene.
This humorous and playful collection, depicts the famous seagulls which heavily populate Dublin city centre’s boardwalk, along the River Liffey. These seagulls are known to circulate people eating their lunches, hoping to get a bite.
One print features these birds characteristics of being feisty, friendly and fearless. It also plays on the Dublin slang word for women or girls which is ‘birds’. On another print in the set, the birds have been given popular Dublin girls names. On two of the prints, there is a play on the famous Irish / Dublin song, ‘Molly Malone’, changing the lyrics to feature the birds. This again could refer to the seagulls or Dublin girls.
Images of Dublin’s boardwalk and Liffey in the city centre can be seen through the silhouettes of the seagulls.
See more on the Halftone website here or if you would like to purchase one of these prints, please see them on Etsy.
Entering in to the world of graphic design can be exciting! There is so much to discover to improve your knowledge and skills.
Here are some books I can recommend that I found helped me most along the way – hopefully they can help you to grow too and be as successful in your design career as you would like to be…
This book is great for teaching the complete background and history to graphic design. It’s a really thick, content-heavy book full of useful information and stories – it’s great to educate yourself on where the beginning of graphic design stems from. It’s important to understand this as it can help connect the past, present and future of design and form the decisions you make, adding more substance and context to your design work.
Again, this book teaches about the background and history in graphic design – the more you understand this, the better designer you can be, by playing on or remodernising styles in a new way or understanding the reasons as to why good design works.
I found this book along with Josef Müller-Brockmann’s book below brilliant in understanding grids and how they can create structure and bring design together through working with them. Sometimes you have to know the rules to break them! So when you can understand how using grids can enhance your design work, you can then afford to break them at times to add visual interest and create a unique point of interest.
Typography is an key element of graphic design. Learning about kerning, font choices, alignment, visual hierarchy and of course… dreaded widows, will really enhance your skills and knowledge and enable you to become a better designer.
Swiss design is known to be leading in design. As mentioned above, I loved learning about grids – it was a real eye-opener and offered so much more opportunities to create good design that worked well and looked visually appealing. Swiss designer Josef Müller-Brockmann is the master of grids and this book gives you a whole new system and way of working to add structure and order to your design work.
I love the title of this book. Irish designer Adrian O’Shaughnessy shares his tips and tricks on how to make it in the design world and many of the things that he has learned along the way. This is especially a good book if you want to become a freelancer or are thinking of setting up your own studio. It’s a good book to dip in and out of for helpful pointers.
This book is inspiring and makes you think. It is more advertising focussed and features clever ways of looking at things and selling products /services by portraying the story or idea in unique ways. It’s a large, easy to read book, which will leave you enthusiastic about creating your own ideas and how you can look at things differently.
Another book I love I added in as an extra. This isn’t strictly a graphic design book, although it is a creative book, centred around the design industry. I think you can find it inspiring no matter what you work at. It encourages the reader to think differently…bigger…to do the opposite…and to challenge what you see and think. It’s a small book which is inspiring, really easy to read and a great book to keep after you have first read it, to dip in and out of it, for fresh ideas or motivation when you need it.
The award-winning designer Paul Rand’s ‘Thoughts on Design‘ is another good book to read if you have got through this list! Happy reading and good luck bringing your design career ambitions to life or becoming a better designer if you are already working in the creative industry 🙂
Designing for the Future: Trends we Need to Consider Now
Design is something that has been around since the beginning of time. From the ten commandments of Moses or the Egyptian and stone age petroglyphs – using design to communicate a message is something that remains consistent.
It was great to be part of the group illustration exhibition recently in Filmbase, Temple Bar in Dublin city centre. There was lots of excitement with putting up our framed art after a year of hard work in developing our illustration style leading to all the prep work involved preparing for an exhibition. There was a huge turn-out on the opening night, everyone agreed it was a great success.
The theme I chose was the wonder of the Tower of Babel – the story of how we all ended up speaking different languages. The concept shows the confusion that followed the collapse of the tower in the story where everyone began speaking different languages, with the tongue-tiedness that the language barrier brought. I featured some of the earliest forms of communication – ancient hieroglyhics and pictograms – in a bright and modern graphic way, using gouache colours that pop. I went on to show how language and communication has developed to today – where we use smiley faces and hand gestures to communicate which work through all languages. I enjoyed researching this theme, learning about the Rosetta stone and Egyptian hieroglyphics. There are some beautiful symbols used among all the languages and, although it would be simpler if we all spoke the one language, I would hate to see such individuality and beauty of each language’s unique symbols and form of communicating ever to become extinct.
One of the advantages of the location was that during the week, there was still a lot of visitors popping in as the artworks are displayed in the windows of Filmbase and attract plenty of passers-by and art lovers. Many of us had our own pop-up shops selling our giclee prints and greeting cards, which still continued to attract interest throughout the week.
My greeting cards and prints are available to purchase on Etsy at:
Dublin’s annual creative design event, hosted in Grand Canal dock, was full of talented speakers and designers eager to soak up inspiration and pick up some design tips and goodies. This year had a high focus on illustration, which was great to see. I am currently enrolled in a one-year illustration course, to develop my illustration style and bring more illustration in to my graphic design work, so it was great to hear about illustrators who are doing well in the industry. Here are a few of the talented designers and illustrators that caught my eye this year:
Marion Deuchars
Marion Deuchars is a Scottish award-winning illlustrator and hand letterer. She is well-known for her children’s book designs, an area of graphic design I would love to get in to in the future, so I found her talk inspiring. She also works with brand and advertising agencies. Her illustration style is playful and appeals to children and adults alike. See more of her work here.
The Project Twins
Great to see young Irish designers speaking at such a big event. This duo hail from Cork and have accomplished a lot already in their careers. The printmakers have spent time in a residency in the Facebook offices, which sounds like it was a lot of creative fun and have been featured in a huge amount of shows and exhibitions. Their work is simple but quirky; their bright and playful illustrations clearly deliver each project message with accuracy and bring a smile to your face. Purchase a print for your home or studio here.
And last, but certainly not least, advertising agency Chemistry
I love Chemistry’s ideas. Their work is the type of work I look at and wish I had done it myself! For the sad death of the All Blacks rugby player Jonah Lomu, they designed this beautiful image below of the New Zealand fern with one of it’s leaves fallen, which very simply and eloquently reflected the tragedy of New Zealand and the All Blacks loss of such an important player and Kiwi legend.
Another strong campaign they spoke about was the ‘I want to get Cancer’ campaign. I must admit this was quite a controversial one. When I first saw it on a bus stop and then on a TV advert, I had mixed feelings. I understood the point but still didn’t like to see those words as they seemed like a negative affirmation at first glance and because of it’s in your face nature, it could pose insensitive to someone with a family member dealing with or having lost someone to cancer. However, the talk really brought more insight to this campaign. They asked half of the audience to stand up and said that by 2020, it is predicted that 1 in 2 of us will get cancer. The figure was quite striking and by separating the audience like that, it really hit home. They said they needed a message that really got attention and drove awareness with people that this isn’t something we should be turning a blind eye to, that we need to be more proactive rather than reactive with fighting it. Some of the team working on this campaign had actually fought cancer themselves, so they were actually in a strong position to speak up about it, after having gone through it personally. They spoke about how the campaign had been really effective and brought in a lot more calls and awareness, therefore it hit the objective of the brief very well and brought the desired outcome.
I also loved their LIDL Christmas advert, which was touching and well created with the story based around families and coming together to be there for eachother.
View it below:
Another striking image they created for an article on the history of the events at Chernobyl, using charred Russian Dolls was also very effective. I think they have the ability to deliver a message effectively in a way that touches on your heart strings and makes you think about the issue.
So that sums up my Offset 2017 highlights – there were many more talented designers speaking but I could only pick a few! Now to put that inspiration to good use…
Congrats to Tales for Tadpoles for their continued development! Their latest store to officially open is on the popular location of Drury Street – ideally situated in Dublin 2, a key destination for Dublin city-centre shoppers. Once again, their store’s merchandise is displayed with great warmth and charm – the perfect way to house the lovely childhood stories and characters in their collection of classic children’s books, gifts and memorabilia.
No doubt it will be a busy store in the run up to the Christmas season!
Find out more about Tales for Tadpoles and their wide range of unique gifts here: www.talesfortadpoles.com
I was lucky enough to get the opportunity to visit Mix Some Noise 2016 on a recent trip to Singapore.
Noise Singapore is an initiative of the National Arts Council to make noise about the young creative talent in Singapore, using many different platforms throughout the city to showcase the level of creativity. It’s aim is to support, inspire and encourage local young creatives in developing their relationship with the arts.
Have a look at some of the inspiring international art on display:
If you’re anything like me, you’ll love an ole to-do list!
They help keep you organised and remember all those little things either daily, monthly or weekly – depending on how much you like to be organised.
I’m including this handy ‘To-Do’ list I created for myself for you guys to download. It’s set to A4 size (2-up) so when you have it printed, you can simply fold it over to a handy A5 size or cut it in half. Very simple and easy to use.
