Joe Lynch Electrical Brand Identity
A unique and stylish identity for Dublin based electricians, Joe Lynch Electrical. The J and L letters from the owner’s name where used to create a strong graphic brandmark which symbolises a bolt of electricity and also re-directs the focus to the company’s name. The colours used were bright and fresh, and veer away from the typical blues and reds used with electrical companies, making JLE stand out in the marketplace.
The website is strong graphically and drives clear messages to the visitor of the available electrical services.
The website has effective SEO which drives new customers to the site on a regular basis, whilst also being a good touchpoint for existing clients.
WebDoctor.ie Branding
WebDoctor.ie Logo & Website Template
webdoctor.ie are a safe and affordable Irish online doctor service that conveniently delivers prescriptions to your door. Customers can simply fill in an online consultation for their desired treatment and it is conveniently posted to their homes or prescriptions can be used at any Irish pharmacy.
The aim was to create a clean logo and website template with plenty of whitespace and less content for a clear user experience, as webdoctor.ie aims to create a simplified process in seeking medical aid so the logo and branding needed to represent this.
Their mission is to provide a dedicated team with the highest quality of medical care.
The final logo chosen uses the universally-recognised medical square cross symbol to create easy association with what the company does. We kept the ‘.ie’ within the logo to re-enforce the message of it being an online-only doctor service. The main brand colour chosen is a soft green tone to form an immediate connection on first impact with the medical field.
The result is a clean, professional, direct logo and website template which potential customers can connect instantly in the service webdoctor.ie offer.
Some of the nice feedback from the client:
“Many thanks for your great work!!! And thanks for being so responsive, we’ve already recommended you to some other people! We think you’ve done some great work, really looking forward to working with you much much more!”
Oisin Kim – Director, webdoctor.ie
Campbell Rochford Branding
Campbell Rochford
Branding & Guidelines
Campbell Rochford Branding & Guidelines
Campbell Rochford is a specialist Financial Services Recruitment company focussing on the recruitment needs of Banks, Insurers and Finance clients and candidates. Their aim is to grow the business incrementally each year by monetizing the goodwill and experience of previously working with select Financial Services clients.
The new logo needed to reflect a serious, professional company, one that gives a feel of a well-established firm with a reputation to match. Campbell and Rochford were names of late relatives of the company founder and the name was chosen to carry their legacy forward.
Some of the original logo concepts Clare Lynch Creative developed focussed on representing this unique heritage story of Campbell Rochflord, incorporating the C and R from the words Campbell Rochford to create a strong graphic corporate symbol and a recognisable brandmark.
As development continued with the client, we decided to take another direction playing on the word ‘great’ using a direct connection with accounting and the ‘greater than’ mathematical symbol to form a graphic element.
Campbell Rochford represents all that is great. They work with great staff and help people and companies connect to become greater. The strong graphic corporate mark created in the logo symbolises two entities being connected by Campbell Rochford (who are the centre-point in the connection). It also doubles-up to represent a positive step forward symbol for candidates / clients alike.
The overlapping and linking of the shape & colours in the symbol here represent the links and connections constantly flowing with Campbell Rochford and their clients and candidates. This symbol is a strong brandmark which evokes the feel of a quality and established company, keeping it simple and clean with a sophisticated feel. The font used is modern and clear, with a touch of elegance and the colour palette chosen convey the values Campbell Rochford aim to represent of trust, professionalism and confidence.
“I’m delighted with how my logo turned out and having shown it to people since, everyone was really impressed. The logo really helped my website and I’m glad it looks a lot more professional as a result. I also ordered my first batch of business cards so thank you very much for your advice in this regard on the print”.
Gerard Quinlivan – Director,
Campbell Rochford
Pizza Pack Co Branding & Packaging
Pizza Pack Co
Identity, Packaging & Advertising
Pizza Pack Co is a fun home pizza-making kit, which equips the customer with ingredients and instructions to make their own fresh and tasty pizzas at home in just 10-15 minutes. Each pack comes supplied with pizza dough, tomato sauce and topping ingredients for the chosen flavour / type of pizza. This is a fresh and innovative new idea to the market that creates a whole new enjoyable experience out of the usually-mundane task of making dinner.
It is primarily aimed at a young, interactive target audience but can also appeal to different categories. For example, it is an easy and fun activity to do as a couple’s date-night / as an adult & child bonding activity or as friends having a night in together. The brief was to create branding and packaging for Pizza Pack Co that embodied youth, colour and brightness while evoking a feeling of energy and life.
Some elements considered when creating this branding were: the raw feel of pizza fresh from the oven, the light-heartedness and fun of making the pizza from scratch along with emphasizing how the ingredients are fresh. I chose imagery which conveyed the energy of the target audience enjoying the experience along with fun, quirky baking tool icons. There is a D.I.Y. feel incorporated into the layout and typography in the collateral, giving a sense of action and movement. The language used is open and friendly, using slogans that are bright and fresh to appeal to the vibrant, fast-paced target audience.
Displayed is the range of collateral designed for Pizza Pack Co, which includes the logo and colour variations, business card, outdoor advertisements, wobbler tag and the box & pot images. The client was very happy with the result and felt it embodied all the values that they wished to portray to consumers correctly.