Inukshuk Brand Identity

Inukshuk Brand Identity





Inukshuk Secure Pathway provide technical and operational requirements of the security industry to deliver secure alarm systems and telecommunication pathways to their clients.

The client wanted to use an inukshuk as an element in their identity to represent the safe and secure telecommunication pathways they provide, as an inukshuk is a symbol of ‘safe pathways’ and a marker to guide people in the right direction. It symbolizes Inukshuk’s service.

I chose a muted and earthy look and colour palette to establish that that Inukshuk are a trusted, down-to-earth brand and the strong directional lines to denote the guidance they offer. I designed the brand identity and website look and feel for this brand.

 

*Freelance whilst at UGP Design
February 1, 2018 /  

Elevate Executive Selection Branding

Elevate Executive Selection
Branding

Elevate Executive Selection provides high-end recruitment services to it’s clients. The service offered by Elevate is innovative, professional, sincere, and results based. I created a brand that was high quality and professional, denoting the feeling of being specialized and selective, highlighting it’s point of difference from other recruitment agencies.

Another strong value Elevate wanted to portray towards it’s target audience is a feeling of optimism, fun and a brightness towards the future, whilst still maintaining a corporate feel. This is all tied in very well together with the unique brandmark created – a clean, simple and strong representation of what Elevate stands for in the current market.

January 30, 2018 /  

Arriba Wine Packaging Design

Arriba Tempranillo Wine
Packaging Design

 

 

Arriba wine is tempranillo, a full-bodied Spanish wine label. The client was interested in incorporating a bull in to the design for the label, as he wanted a strong association with it’s Spanish roots and strong, fruity taste. The look and feel of this label is strong and direct.

The word ‘arriba’ has meanings including ‘come on’, ‘hurry up’, ‘let’s go’ – all very action-based words. I have designed the font to represent this along with the lively, energetic spirit of the Spanish – an urgent movement which contrasts strongly with the strong, steady bull but compliments the bull’s fiery charge. The lid draws on the Spanish colour palette – overall a modern and contemporary wine label.

 

*Freelance whilst at Design Dairy
January 30, 2018 /  

HiSpec Brand Identity

HiSpec Construction Brand Identity

HiSpec Carpentry & Construction are an Australian carpentry company based in Sydney, offering a quality and professional service. The client wanted a modern, polished and adaptable brandmark to appeal to the modern-living and trendy residents of Sydney’s suburbs.

The result is a clean and modern brand, which is clearly recognisable, helping them stand out from their competitors.

January 30, 2018 /  

Dynamic Media Solutions Brand Identity

Dynamic Media Solutions
Brand Identity, Livery Design



Dynamic Media Solutions are an innovate and leading company in Ireland that provide services such as vehicle wraps, environment wraps, in-store digital wallpaper, print and signage.

They specialize in vinyl wrapping of everything from vans and buses to building exteriors and tunnels. They are a new and fresh company and they wanted to portray this in their branding. They wanted to stand out in the marketplace and be an easily recognized brand.

Their ethos is a can-do, flexible and innovative approach. Using their initials as a brand-mark, I created a logo typeface that generates this feeling of movement and also re-enforces exactly what they do. I used the mesh pattern which makes up vinyl as a graphic element on the stationery. The result is a clean, professional brand with it’s own unique personality, with a graphic style which has the potential to easily be translated onto other mediums such as posters and advertisements in the future. The client was very happy with the result.

January 30, 2018 /  

Joe Lynch Electrical Brand Identity







A unique and stylish identity for Dublin based electricians, Joe Lynch Electrical. The J and L letters from the owner’s name where used to create a strong graphic brandmark which symbolises a bolt of electricity and also re-directs the focus to the company’s name. The colours used were bright and fresh, and veer away from the typical blues and reds used with electrical companies, making JLE stand out in the marketplace.

The website is strong graphically and drives clear messages to the visitor of the available electrical services.

The website has effective SEO which drives new customers to the site on a regular basis, whilst also being a good touchpoint for existing clients.

www.joelynchelectrical.com

January 30, 2018 /  

WebDoctor.ie Branding

WebDoctor.ie Logo & Website Template

web_doctor_logo-visual_1
web_doctor_bus_cardsx2


web_doctor_ipad_1

webdoctor.ie are a safe and affordable Irish online doctor service that conveniently delivers prescriptions to your door. Customers can simply fill in an online consultation for their desired treatment and it is conveniently posted to their homes or prescriptions can be used at any Irish pharmacy.

The aim was to create a clean logo and website template with plenty of whitespace and less content for a clear user experience, as webdoctor.ie aims to create a simplified process in seeking medical aid so the logo and branding needed to represent this.

Their mission is to provide a dedicated team with the highest quality of medical care.

The final logo chosen uses the universally-recognised medical square cross symbol to create easy association with what the company does. We kept the ‘.ie’ within the logo to re-enforce the message of it being an online-only doctor service. The main brand colour chosen is a soft green tone to form an immediate connection on first impact with the medical field.

The result is a clean, professional, direct logo and website template which potential customers can connect instantly in the service webdoctor.ie offer.

Some of the nice feedback from the client:

“Many thanks for your great work!!! And thanks for being so responsive, we’ve already recommended you to some other people! We think you’ve done some great work, really looking forward to working with you much much more!”

Oisin Kim – Director, webdoctor.ie

January 29, 2018 /  

Campbell Rochford Branding

Campbell Rochford
Branding & Guidelines





Campbell Rochford Branding & Guidelines

Campbell Rochford is a specialist Financial Services Recruitment company focussing on the recruitment needs of Banks, Insurers and Finance clients and candidates. Their aim is to grow the business incrementally each year by monetizing the goodwill and experience of previously working with select Financial Services clients.

The new logo needed to reflect a serious, professional company, one that gives a feel of a well-established firm with a reputation to match. Campbell and Rochford were names of late relatives of the company founder and the name was chosen to carry their legacy forward.

Some of the original logo concepts Clare Lynch Creative developed focussed on representing this unique heritage story of Campbell Rochflord, incorporating the C and R from the words Campbell Rochford to create a strong graphic corporate symbol and a recognisable brandmark.

As development continued with the client, we decided to take another direction playing on the word ‘great’ using a direct connection with accounting and the ‘greater than’ mathematical symbol to form a graphic element.

Campbell Rochford represents all that is great. They work with great staff and help people and companies connect to become greater. The strong graphic corporate mark created in the logo symbolises two entities being connected by Campbell Rochford (who are the centre-point in the connection). It also doubles-up to represent a positive step forward symbol for candidates / clients alike.

The overlapping and linking of the shape & colours in the symbol here represent the links and connections constantly flowing with Campbell Rochford and their clients and candidates. This symbol is a strong brandmark which evokes the feel of a quality and established company, keeping it simple and clean with a sophisticated feel. The font used is modern and clear, with a touch of elegance and the colour palette chosen convey the values Campbell Rochford aim to represent of trust, professionalism and confidence.

“I’m delighted with how my logo turned out and having shown it to people since, everyone was really impressed. The logo really helped my website and I’m glad it looks a lot more professional as a result. I also ordered my first batch of business cards so thank you very much for your advice in this regard on the print”.

Gerard Quinlivan – Director,
Campbell Rochford

March 28, 2017 /  

Pizza Pack Co Branding & Packaging

Pizza Pack Co
Identity, Packaging & Advertising


Pizza Pack Co is a fun home pizza-making kit, which equips the customer with ingredients and instructions to make their own fresh and tasty pizzas at home in just 10-15 minutes. Each pack comes supplied with pizza dough, tomato sauce and topping ingredients for the chosen flavour / type of pizza. This is a fresh and innovative new idea to the market that creates a whole new enjoyable experience out of the usually-mundane task of making dinner.

It is primarily aimed at a young, interactive target audience but can also appeal to different categories. For example, it is an easy and fun activity to do as a couple’s date-night / as an adult & child bonding activity or as friends having a night in together. The brief was to create branding and packaging for Pizza Pack Co that embodied youth, colour and brightness while evoking a feeling of energy and life.

Some elements considered when creating this branding were: the raw feel of pizza fresh from the oven, the light-heartedness and fun of making the pizza from scratch along with emphasizing how the ingredients are fresh. I chose imagery which conveyed the energy of the target audience enjoying the experience along with fun, quirky baking tool icons. There is a D.I.Y. feel incorporated into the layout and typography in the collateral, giving a sense of action and movement. The language used is open and friendly, using slogans that are bright and fresh to appeal to the vibrant, fast-paced target audience.

Displayed is the range of collateral designed for Pizza Pack Co, which includes the logo and colour variations, business card, outdoor advertisements, wobbler tag and the box & pot images. The client was very happy with the result and felt it embodied all the values that they wished to portray to consumers correctly.

 

*Whilst at Bravo Outdoor Advertising.
August 21, 2014 /