Joyof Foods: Brand Packaging Design

Joyof Foods: Brand Packaging Design
West African Food Range

Joyof provides convenient, high-quality products with authentic flavours, reducing cooking time and making it easy to enjoy traditional West African meals even on the busiest days – bringing the joy of West African cuisine to Ireland.

By solving the issues of accessibility and time, they are helping people reconnect with their roots, try something new, and bring the vibrant flavours of West Africa into everyday life without compromise.

The design concept draws inspiration from traditional African drawings and patterns, aiming to capture their vibrant, playful energy. The typography is hand-drawn to evoke authenticity, reflecting the handmade quality of the food, and expresses the pride and joy rooted in West African culture.

The design process evolved from creating letterforms were slightly spaced to highlight the phrase ‘joy of’ reinforcing the brand’s celebration of West African cuisine. We developed this on to bring the letters closer together, integrating ‘of’ more seamlessly to be read as a single, joyful expression.

Surrounding shapes suggest bursts of life and energy. They represent leaves and natural ingredients, emphasising the freshness and vitality of the products. The bright and vibrant colour scheme further communicates this.

Follow Joyof Foods online:

Website: joyoffoods.com

Available in selected SuperValu stores and other food independent stores.

Photography by Brendan Ryan Photography:

Instagram: @brendanryanphoto

Website: www.brendanryan.ie

Video Production:

Brendan Ryan Photography (as above) and:

Raouf Ferkous

Instagram: @raouf.ferkous

Packaging printed by Reel Print:

Website: Reel Print

May 12, 2025 /

The Tasting Vault: Brand Packaging Design

The Tasting Vault: Brand Packaging Design
Whiskey Tasting Subscription Services

The Tasting Vault is a whiskey and spirits subscription service that provides consumers with curated tasting experiences, allowing them to explore a wide range of premium whiskeys from around the world. The company solves the “try before you buy” challenge by offering tasting packs that let customers sample new and famous whiskeys before committing to full bottles.

Their subscription service is designed to engage both beginners and seasoned connoisseurs through expert tasting notes, digital content, and invitations to exclusive events, both virtual and in-person. By working with distilleries in Ireland and internationally, The Tasting Vault offers access to a curated selection of world-class spirits, fostering a loyal community of whiskey enthusiasts, who have the option to connect and engage with each-other through this whiskey tasting club.

Their mission is to cultivate a deep appreciation for fine whiskeys and spirits through unique, curated tasting experiences. Their vision is to become the leading platform for whiskey exploration, creating meaningful connections among a global community of enthusiasts. Quality craftsmanship, community building, and an authentic whiskey experience are key values of The Tasting Vault.

The challenge for The Tasting Vault was to create a packaging design reflecting the premium, sophisticated, and community-driven nature of their whiskey subscription service. The design needed to solve two key issues: communicating the exclusivity and luxury of the product, while offering practicality for repeated monthly deliveries of different whiskey varieties. The packaging needed to be functional yet visually compelling, enhancing the unboxing experience for consumers to share on social media. Furthermore, the design needed to accommodate 3 x 50ml whiskey bottles with flexibility for monthly variations, while remaining compact and easy to ship.

The core idea behind the design draws inspiration from the brand’s ethos of connecting people with fine spirits. The minimalist approach incorporates a modern vault symbol, subtly referencing the monthly “drop” of whiskey, and reinforcing the idea of treasured, curated experiences delivered directly to the consumer’s door. A blend of luxury, authenticity, and community was key.

A key feature of the design is the brand’s “V” symbol, which represents the word “Vault” and subtly incorporates a whiskey droplet within the “V,” symbolising the monthly delivery of curated whiskey selections – their monthly drop. The tagline, “Taste. Connect. Enjoy.” captures the essence of the brand, communicating its message in a sophisticated yet friendly tone. The vault-inspired design is enhanced with gold foil debossing, giving the packaging an air of exclusivity. The ample spacing around the bottles adds to the luxury feel, while tabs ensure the bottles are easily accessible. Inside the lid, the playful message “Good Things Come in Small Packages” adds a light-hearted element, complementing the overall elegance. Social media details are included to encourage consumer engagement and help grow the brand’s online community.

Each bottle is labelled with the brandmark and whiskey details on a transparent background, allowing the whiskey’s amber hue to shine through. These labels are designed for easy updating, adapting to the monthly subscription model. The bold Causten Rounded font combines softened edges with a sophisticated tone, conveying a friendly yet premium feel to the brand.

The packaging also includes a bespoke insert card with detailed information about that month’s whiskey selections, adding a personal touch. A 20-page tasting notes booklet further enriches the consumer experience, allowing customers to log their impressions and learn more about whiskey tasting. Clever phrases are used in the booklet such as “unlock a world of whiskey” to tie into the vault theme, reinforcing the brand’s identity.

This thoughtful and recyclable packaging design reflects the brand’s values of premium quality, authenticity, and community, offering a refined yet accessible experience that is both visually striking and highly functional.

The packaging design for The Tasting Vault strikes a perfect balance between luxury and functionality, offering a sleek unboxing experience, while showcasing the brand’s dedication to authenticity and craftsmanship. The packaging is made from 1000gsm greyboard and wrapped in black beater-dyed paper, giving it a solid, premium feel. Its rigid, hinged-lid design includes die cuts to securely hold three 50ml whiskey bottles, ensuring both safe transportation and a refined presentation.

Follow The Tasting Vault online:

Instagram: @the_tasting_vault

Twitter / X: @thetastingvault

Website: www.thetastingvault.com

Photography by Brendan Ryan Photography:

Instagram: @brendanryanphoto

Website: www.brendanryan.ie

Packaging printed by JJ O’Toole:

Instagram: @jjotoole_ie

Website: www.jjotoole.ie

Labels by BrandPack

Instagram: @brandpackireland

Website: www.brandpack.ie

October 11, 2024 /

Grásome! Gluten-free Brownies: Brand Packaging Design

Grásome! Award-Winning Brownies: Brand Packaging Design

Grásome! is an artisan award-winning brand born out of the passion for creating luxurious gluten-free treats that are not only delicious but also fun and playful. Ruth, the founder, draws inspiration from her rich French-Irish heritage, her personal baking journey, and her love of good food. The brand’s mission is to provide indulgent, hand-crafted treats made from the finest natural ingredients, all while bringing a smile to the consumer’s face. With a tagline that reads “Gorgeously Gluten Free,” Grásome! speaks to those seeking both high-quality and allergy-conscious products without compromising on taste or style.

The name Grásome! perfectly encapsulates the essence of the brand, combining the Irish word “Grá” (meaning “love”) with a playful twist on the word “awesome.” The result is a name that feels both familiar and exciting, resonating with Ruth’s fun, vibrant personality. It’s a brand that isn’t afraid to be glamorous yet unpretentious, offering gluten-free indulgences with a wink of fun and light-heartedness. The nod to her influential aunt Gráinne, a passionate coeliac, baker and advocate for gluten-free products, adds a personal touch to the name, reinforcing the love and care behind every product.

Grásome! stands out not only for its delectable products but also for its strong, memorable visual identity. We approached the branding with the goal of blending luxury, fun, and warmth – all key aspects of the product’s personality. The product flavour names incorporate a rustic, earthy font that mimics the textures found in brownies, cakes, and baking, emphasising the hand-made nature of the products. The letter ‘O’ is cleverly replaced with a heart, signifying both love and the personal care that goes into every batch. The fada (accent) on the ‘a’ is stylized as a leaf, symbolising the brand’s use of natural ingredients. The exclamation mark at the end of the name encapsulates the brand’s energetic, fun vibe, tying back to the playfulness of the word “awesome.” The tagline “Gorgeously Gluten Free” sits beneath the brand name in a handwritten font, reinforcing the personal, hand-crafted element of the brand while also making the gluten-free aspect clear and prominent.

The colour palette is designed to be bright and vibrant, reflecting the client’s ethos of living life to the fullest and embracing boldness. It ensures the product stands out on the shelf, commanding attention rather than blending into the background. Each flavour is represented by a distinct, vivid hue—green for the original flavour and orange for the orange variety—highlighting the brand’s playful and energetic character. The use of gold foil adds a touch of luxury, reinforcing the high quality of the products while maintaining a warm, approachable aesthetic.

The packaging design features a cardboard sleeve with a heart-shaped cutout on the front, mirroring the heart in the logo. This allows the consumer to catch a glimpse of the brownies inside, creating an instant emotional connection. Gold foil lines radiate out from the heart cutout in a celebratory style, further enhancing the premium feel. The back of the packaging includes a personal note from Ruth, inviting consumers to share in the love and care she pours into her products:

“For a truly indulgent experience, try our award-winning luxurious gluten-free brownies, lovingly handmade using simple natural ingredients, no preservatives ever added… simply pure grá.

Love, Ruth x”

Sustainability is a key pillar of the Grásome! brand, reflected in the fully recyclable packaging. This aligns with Ruth’s values and her personal experiences living in eco-conscious environments like New Zealand and Antarctica. The reusable delivery boxes also emphasize the brand’s commitment to reducing waste.

The primary typeface, Big City Grotesque Pro, provides a clean, modern look, ensuring legibility and consistency across all brand materials. To balance this with a more playful touch, HelloMixed, a quirky, display font, is used for headings and flavour titles, mimicking the playful and earthy nature of the brand. Arsilon, a handwritten font, is reserved for smaller descriptors like “Gorgeously Gluten Free,” adding a personal, friendly feel to the packaging and marketing collateral.

Grásome! successfully redefines the perception of gluten-free products, celebrating them as indulgent, luxurious, and full of character. A proud finalist in the 2024 Irish Quality Food and Drink Awards, the brand stands as a testament to Ruth’s deep-rooted love of food, family heritage, and personal journey in mastering gluten-free baking. Through thoughtful design and a playful yet elegant brand identity, Grásome! communicates its promise to deliver treats that are not only delicious but also made with love, care, and passion. The packaging itself becomes part of the experience, making Grásome! treats perfect for sharing, gifting, or savoring all to oneself.

In a competitive gluten-free market, Grásome! proudly stands out as a brand that marries luxury and fun, offering consumers a product that doesn’t compromise on quality, style, or taste.

Follow Grásome! online:

Website: Grásome Website

Packaging printed by Esmark Finch:

Instagram: @esmarkfinchprintandpackaging

Facebook: @Esmark-Finch-Print-and-Packaging

Website: Esmark Finch

October 8, 2024 /

The Woofing Oven Dog Bakery: Brand Packaging Design

The Woofing Oven is a Dublin-based home-run bakery for dogs, crafting a fun and creative range of gourmet treats to pamper your furry friends with the love and care they deserve.

The Woofing Oven firmly craft their dog treats with love, care, and thoughtfulness. All of their products are homemade and created in small batches, reaffirming their commitment to producing celebratory dog treats made from 100% natural ingredients, locally sourced, and proudly the first specialised treats produced and marketed in Ireland.

Their mission is to become Ireland’s foremost dog bakery, expanding their product range while remaining dedicated to their goal of being a part of your dog’s milestone moments.

The Woofing Oven’s packaging design challenge was to create a visually striking, retail-ready package that reflects the brand’s fun, celebratory nature while emphasizing its commitment to quality, natural ingredients, and Irish craftsmanship. The existing brand (formerly known as Bon A Pet Treats) needed a fresh identity that would stand out in a crowded dog food aisle, making the transition from local markets to mainstream retail.

The packaging had to balance playfulness and sophistication, capturing the brand’s core values: gourmet quality, homemade care, and the celebration of the bond between dogs and their owners. Our goal was to create a design that was instantly recognizable, incorporating bright and vibrant colours with a playful dog icon and a fun logo featuring flicks reminiscent of dog tails. The use of fonts like FTF Brotein for headings and Hittedal Script for a handwritten touch helped to convey the brand’s personal, handcrafted approach.

The packaging design for The Woofing Oven reflects the brand’s mission to provide gourmet, all-natural dog treats in a way that’s both fun and functional, while ensuring retail success. One of the standout features of the packaging is the window at the front of the packs, which showcases the product itself – “Woofles,” a unique waffle treat for dogs. This window is framed by a graphic of a dog bowl, with an illustration of two paws holding the bowl on either side. The product’s appearance is a key selling point, and this window allows the Woofles to be seen directly, reinforcing the quality and novelty of the treat.

To further enhance flavour recognition, each flavour pack features a distinct colour, making it easy for consumers to differentiate between products on the shelf. The flavour description sits within the dog bowl graphic on the front, adding clarity to the playful design. An icon with a paw print containing a heart is prominently displayed alongside the text “Made with love, using natural ingredients,” reinforcing the brand’s commitment to homemade, high-quality products crafted with care.

The back of the pack offers additional features aimed at connecting with consumers. It includes a personal brand story, helping to establish the business as a small, local bakery with a strong passion for dogs. Feeding instructions are displayed with icons showing portion sizes for different dog breeds, helping consumers make informed decisions based on their dog’s size. Another unique element is the barcode, shaped like a dog, adding creativity that aligns with the fun, dog-centric theme.

The packaging highlights the product’s sustainability, featuring an icon communicating that the pack is widely recyclable, as it’s made from polyethylene (PE). Small visual touches throughout the design, such as icons of a plant with the phrase “Freshly baked, no preservatives” and an illustration of an owner with their dog, further that these treats are healthy, natural, and designed specifically for dogs.

The Woofing Oven’s packaging design strikes the perfect balance between playful visual elements and key functional features, making it memorable, engaging, and informative for dog lovers seeking premium treats.

Follow The Woofing Oven on Social Media:

Facebook: The Woofing Oven

Packaging printed by Epac Flexibles:

Instagram: @epacflexiblepackaging

Website: epacflexibles.com

September 11, 2024 /

Katie’s Kombucha New Slim Cans Packaging Design

New project

Katie’s Kombucha – New Cans Packaging Design

We are loving how well the brand packaging design of the Katie’s Kombucha range translated from the original glass bottles to these lovely slim cans. They are now available in both the bottles and cans in three tasty flavours.

A little about kombucha for those of you unfamiliar with it…

Kombucha is a great alternative to sugary drinks. It contains elements that offer nutritional and digestive support, strengthen the immune system, and assist in removing impurities from the blood and organs. Poor dietary choices and chronic stress are the root causes of many modern diseases. Both diet and stress can trigger physiological imbalances and degradation, particularly in the immune system. Kombucha contains prebiotics which are beneficial for gut health (great immune booster).

✔️ Maintains a health pH
✔️ It’s antioxidants help fight disease
✔️ Contains beneficial probiotics
✔️ Encourages good microbes to grow in the gut
✔️ It’s acetic acid helps fight bad bacteria
✔️ Helps your skin glow

Katie’s Kombucha supports local and buys delicious raspberries from a raspberry farmer in Wicklow.

Follow Katie’s Kombucha at:

Instagram: @katiekombucha

Facebook: @katiekombucha

Website: katieskombucha.ie

Katie’s Kombucha is available at Fresh stores @freshthegoodfoodmarket and SuperValu @supervalu_irl stores, along with many more locations.

Photography by Braeden Riehl Photography @braedenriehl

June 24, 2024 /

The Galway Kitchen Snack Packs: Packaging Design

New project

The Galway Kitchen Snack Packs: Packaging Design

The new Classic Houmous Snack Pack by @thegalwaykitchen has recently launched! Each pack includes a tub of The Galway Kitchen’s signature Classic Houmous, created with a creamy blend of chickpeas and tahini with a hint of lemon, Organic and Reduced Fat along with a serving of mini, Italian breadsticks, specially developed for scooping and giving that perfect, light crunch. These flavour-packed treats are great for a healthy lunch snack!

The Galway Kitchen brand already existed for their popular houmous dips range when they contacted Clare Lynch Creative. They asked if we could create the packaging design for these snack packs to work well alongside their existing range, incorporating bright mediterranean patterns alongside clean, minimal typography and imagery, whilst bringing a fresher vibrant look to the packs to ensure a strong and bold standout impact on shelves. They were very happy with the result. See their testimonial here…

The Galway Kitchen’s food range includes global flavours, inspired by much-loved tastes from around the world, made in their kitchen at the heart of Galway.

The Galway Kitchen range is available at selected Tesco Ireland stores:

Follow The Galway Kitchen at:

Photography by Jennifer Oppermann:

Tara Gartlan Chocolate – Brand Packaging Design

Tara Gartlan Chocolate: Brand Packaging Design

Introducing the Brand Packaging Design for Tara Gartlan Chocolate – luxury handmade chocolate bonbons, created by Michelin star pastry chef Tara Gartlan.

Each chocolate collection is like a work of art – every chocolate is meticulously handmade with beautiful designs, which lead to us creating the tagline ‘The Art of Chocolate’, highlighting the word ‘Art’ tucked within Tara Gartlan’s name. Cocoa butter is used artfully for decoration and all recipes are expertly crafted by Tara Gartlan. They look almost too good to eat! But once you do, you’ll be reaching for another one.

We took the initials ‘TG’ from Tara Gartlan’s name and created a strong graphic symbol with it, taking cues from the flowing nature of chocolate and incorporating droplets, like with chocolate dripping. There is a subtle ‘c’ within the base of the ‘G’ for the word ‘chocolate’ and also for ‘coeliac’, as these chocolates are coeliac-friendly.

The beautiful boxes exude quality, the gold-detailed curvy lines take cues from the free-flowing way that chocolate is poured and the natural flowing lines in nature, as many of the ingredients are grown locally, guaranteeing the most fragrant flavours.

They are made with Valrhona chocolate and filled with beautifully seasonal ingredients. They are Gluten Free but the secret is – you wouldn’t know! Sometimes gluten free is perceived to be less tasty but I gave them to people to try and only told them after and they were shocked!

JJ O’Toole Ltd did a beautiful job on printing the packaging at a very premium standard – and are also a pleasure to deal with. All chocolate collections are available on www.taragartlan.com

Brand Guidelines & Assets

A colour palette with many possibilities, the Tara Gartlan Chocolate brand identity is sophisticated, elegant, premium, Irish and a true reflection of the high quality and standard of our chocolates and service.

Follow Tara Gartlan Chocolate on Social Media:

Instagram: @taragartlanchocolate

Facebook: Tara Gartlan Chocolate

Order Tara Gartlan Chocolates here: www.taragartlan.com

This project was selected for the 100 Archive 2023, which selects the best 100 designs in all disciplines of that year.

November 17, 2023 /

Clare Anne Taylor Couture Cakes – Brand Packaging Design

Clare Anne Taylor Couture Cakes: Brand Packaging Design

Clare Anne Taylor Couture Cakes are one of Ireland’s leading luxury cake designers for special events and weddings. The core of the business is luxurious quality and elegance in the design and craft of their cakes and confections.

The client, Clare Anne Taylor, wanted the packaging to be suitable for gifting. When bringing to someone, the box should be beautiful and elegant enough to give the feel of a gift presentation. She wanted the brand to epitomise the highest standard and quality available on the market.

The client needed to easily separate between the ranges, while maintaining a consistent brand style. A PMS colour palette was created for each range, to create clarity in differentiating between the ranges. A pink swatch was selected for the main Clare Anne Collection, green for the Signature Collection for confectionery and a Warm Grey for the Couture Collection. Clare Anne had been using similar colours to these in her labelling as she liked the soft, feminine tones. We therefore developed these colour swatches to slightly deeper hues, to allow the brand to stand out more prominently, as the existing colours were quite faded, making legibility a little difficult.

Another way to separate the ranges in a subtle, sophisticated manner was to alternate the strapline/tagline under the brand name/logo for each range. In the brief, Clare mentioned that she would like to exceed expectations for customers. Therefore, for the main ‘Clare Anne Collection’ range, I created the tagline ‘Exceeding Expectations’. This was then changed to the individual range names for the ‘Signature Collection’ and the ‘Couture Collection’.

For the main Clare Anne range, we created the concept of a pink, bow sleeve around kraft boxes, to meet the brief’s aim of communicating the experience of receiving a beautiful gift. Clare wanted to showcase the beautiful artistry of the cakes within, therefore we designed a large window on the front of the boxes to meet the brief’s aims, leaving space at the back of the boxes for possible ingredient/nutritional labels to be added per cake, as each cake is bespoke.

For the box and sleeve design, the design is simple and minimal to convey the quality of the brand. The boxes and sleeves feature a delicate floral illustration to connect to the beautiful artistic floral designs that Clare creates on her cakes. Another factor used to communicate the level of quality is the premium standard of printing of the kraft boxes and pink sleeves. The Signature Collection features a green interior with three different inserts for various types of confectionery. The e-commerce box was created to hold the confectionery boxes securely for delivery. The printing specialists that we worked with to reach our design requirements and unique print specifications for this project’s packaging range was JJ O’Toole.

See more about Clare Anne Taylor Couture Cakes:

Instagram: instagram.com/taylorclareanne

Dublin Hills Goats Cheese Brand Packaging Design

Dublin Hills Goats Cheese is handcrafted on the foothills of the Dublin Mountains. It is natural and sustainably made, using just four simple and natural ingredients. The goats are grass-fed and roam freely in the fresh green fields at the foothills of the Dublin Mountains and is suitable to be enjoyed by vegetarians. Dublin Hills is the only goats cheese maker in Dublin. The company is run by farmer and food producers, Tim and Brigid McGlynn. They have a herd of dairy goats and free-roaming hens on their farm, known locally as ‘Oldcourt Hill Farm’. The honey flavour is drizzled with honey from Olly’s Farm.

Dublin Hills strive for a sustainable farming system, which is reflected in the flavour and quality of the cheese. They pride themselves on producing local, natural and sustainable goats cheese on their family farm, with goats roaming freely on their lush hillside pastures. This unique and delicious soft, creamy artisan cheese has a reputation for being extremely addictive! You can find it in local SuperValu stores and Tim has been known to be there on occasion offering tastings of the cheese to consumers.

The project began with a brainstorming phase for the name, with the final decision on ‘Dublin Hills‘ working effectively to clearly communicate one of the company’s USP’s (Unique Selling Point) – their provenance and that they are a local, Dublin based goats cheese producer. The Dublin Mountains can be seen from various points all over Dublin, from North to South (where they are located) and are a much-loved and popular landmark feature of Dublin anyone living in the county.

Their provenance and location also informed the design of the logo – the typography playfully mimics the curves of the foothills of the Dublin Mountains that their farm is situated on, almost as if the brandmark is sitting on the hills itself. This is crafted in a sophisticated and premium style. The gold underlay to the bold black type denotes the quality of the cheese. There is a small illustrative icon locked up with the typography which further emphasises their location.

The client wanted to communicate how they are a small local farm with free-roaming goats that graze in their natural surroundings. To consider this, we incorporated an illustration of a goat in a meadow of fresh grass, with mountains in the background on the packaging. The taste of the goats cheese is mild and soft, from young goats milk, and so the goat depicted is young in appearance to indicate this. This young goat sits within a ribbon badge on the front of the packaging – this is a visual cue to symbolise the quality of this cheese.

Brand Guidelines & Assets:

A full brand guidelines were included with this brand packaging project. The colour palette and typography chosen are earthy, natural, bright and fresh to indicate these aspects of how the Dublin Hills handcrafted cheese is produced. Illustrative icons and descriptor text on the packaging design communicate some of the other brand USP’s, such as that the cheese is ‘Sustainable & Natural’, that the goats are ‘Free-Roaming, Grass-Fed Goats’ and that the cheese is ‘Suitable for Vegetarians’. The barcode is playful, featuring an icon of a young goat on a hill as part of the barcode device. On the front side of the packaging design, images of the cheese are included to visually appeal to consumer’s taste buds. The brand story is featured on the back side of the pack, to allow consumers to connect with the McGlynn family’s brand story and background.

A minimum Clear Space recommend guide was defined for best use of the brand. There is a version of the logo with the strapline ‘Artisan Dublin Farmhouse Cheese‘, which is used on occasions where the full pack artwork isn’t there to communicate their values.

Dublin Hills Goats Cheese is currently available in SuperValu stores:

Dublin:

Orwell, Templeogue, Dublin 6

Rathgar, Rathfarnham, Dublin 6

Ballyroan, Rathfarnham, Dublin 14

Get Fresh, Rosemount SC, Rathfarnham, Dublin 14

The Merry Ploughboy Pub, Rathfarnham, Dublin 14 (in their food menu)

Knocklyon, Templeogue, Dublin 16

Firhouse, Tallaght, Dublin 24

Lucan, Co. Dublin

Wicklow:
Blessington, Co. Wicklow

Follow Dublin Hills Goats Cheese on Social Media:

Instagram: @dublinhillsgoatscheese

Facebook: www.facebook.com/Dublin-Hills-Goats-Cheese-114380377922359/

July 27, 2022 /

Greene’s Family Kitchen Brand Packaging

Greene’s Family Kitchen Brand Packaging Design

Greene’s Family Kitchen hand-create flavour-packed products with natural, authentic and honest origins. They use their own award-winning free-range eggs, produced on their family farm in Westmeath, and source other authentic, local ingredients for their recipes.

Greene’s handcraft all their food to ensure outstanding quality and taste before it reaches your table from their farm. These tasty and convenient meals are High in Protein and ready in just 15 minutes. They are passionate about offering consumers excellent quality products, using traditional methods and without the use of artificial additives or preservatives.

The Greene’s Family Kitchen logo is created using playful hand-written typography to emphasise how the food is made by hand. The letters link into each-other and overlap, to represent how the ingredients are sourced from local producers to come together to create each meal. There are two leaves incorporated with the type, to further emphasise the fresh and natural aspect of the products. The strapline ‘Our Kitchen to Yours’ clearly communicates the homemade and wholesome aspect of the meal quality. The logo brand-mark feels like a family – different sizes and shapes/characters, full of life and movement, non-uniform, bustling about together, but still with their own unique shapes and expressions.

For the packaging design, the kraft cardboard background communicates the naturalness of the products. The hand-drawn style further emphasises the hand-made aspect of Greene’s foods and the authenticity of the product ingredients. The watercolour images of the main ingredients in each frittata are displayed alongside the name, to provide taste cues to the consumer. The packaging communicates that this is a tasty and healthy treat, that can be enjoyed alone as one slice or shared together with friends and family.

There is a cutout heart-shape in the cardboard box/sleeve to display a large amount of the tasty frittatas and quiches within, which is appealing to customers visually on shelf. The kitchen is known as the heart of the home and another common association is the way to one’s heart is through our stomach – so go on, eat your heart out and enjoy Greene’s Family Kitchen meals 🙂

USP (unique selling point) icons are carefully placed within the packaging design. Different colours are used to indicate each flavour.

Where to Purchase:
Call into your local SuperValu stores to try these delicious meals. Greene’s Family Kitchen’s quiches and frittatas are already stocked in 17 SuperValu stores across Dublin, Meath, Westmeath & Kildare.

Dublin:
Fresh, Grand Canal Dock • SuperValu, Mount Merrion • SuperValu, Templeogue

Kildare (SuperValu stores):
Kildare • Sallins

Meath (SuperValu stores):
Enfield • Ratoath • Ashbourne • Navan • Trim • Dunshaughlin • Kells • Oldcastle

Westmeath (SuperValu stores):
Mullingar • Athlone • Monksland • Moate

See more at:

Website: www.greenesfamilykitchen.ie

Instagram: instagram.com/greenesfamilykitchen

June 13, 2022 /

A Good Mood Food Packaging Design

A Good Mood Food Brand Packaging Design

A Good Mood Food creates flavoursome and healthy dips, made with real ingredients, locally sourced. The branding is based around the idea that when you eat healthy, you eat yourself happy, as you are nurturing your mind and body by feeding it with goodness.

The packaging communicates this happy and fun vibrancy that the dips brings to the consumer with the big smile, showcasing the tasty dips within. The strapline ‘Eat Happy’ further emphasises this. Each flavour is easily distinguished by colour – linking with the colour as the main ingredients inside – such as deep pink for the ‘Beetroot’ flavour and warm yellow for the ‘Curried Carrot’ flavour. There is also a new green ‘Garlic’ flavour coming soon.

Each artisan pot is lovingly crafted with ingredients sourced locally. They carefully select the best produce from nearby farms, which is then expertly seasoned and blended with rich local yogurt to create indulgent dips that are made from over 50% vegetables. The leaves placed over the ‘o’ in the typography of the logo, link to how there are healthy, local and natural ingredients used in the dips.

The benefits and unique selling points are clearly highlighted with icons, such as how are the healthy dips are Vegetarian, Gluten-free and Made in Ireland, encouraging consumers to buy local, as a growing trend is how people in Ireland want to support local, Irish businesses and the environment which reduces the carbon footprint by purchasing products made by local businesses who source local ingredients. The cardboard sleeves are recyclable and can also be kept as a keepsake, as the inside of the packs feature tasty recipe suggestions which are handy to stick on the fridge! This further reduces waste as the sleeves can have a longer life.

These tasty dips are made with love in West Cork. They are available in SuperValu stores in Cork, to purchase online at Farmsy and in local Farmer’s Markets such as Rohu’s Country Market in Cork. Find out more on their website.

A Good Mood Food partners with Food Cloud to maintain a Zero Food Waste business, they work with their local branch to help redistribute any extra products among the community. This prevents disposing of any extra waste. Food Cloud help provide over 5 million meals yearly to people in need resulting in 2,450 tonnes of food being redistributed and received by charities across Ireland. This is just one of the ways A Good Mood Food operate to keep their business sustainable and care for the community. It helps to ensure that every time their products are purchased, a local business is being supported.

As a group, the packaging of the tubs together look like a group of smiling, happy characters – full of energy and life. A Good Mood Food create food that feels good. Keep an eye on their Instagram page for tasty recipe suggestions.

*Photography:

Brendan Ryan Photography & Emma Jervis Photography

Photo Styling:
Clare Lynch & Betsy Gach

November 16, 2021 /

Saltrock Dairy Packaging Design

Saltrock Dairy Brand Packaging Design

Saltrock Dairy is a contemporary fresh brand, bringing milk to consumers in a new, innovative and sustainable way. Saltrock Farm pasteurise their own milk from their family farm, cutting out unnecessary food milage to bring customers their ‘Daily Dose of Dairy‘. The milk is non-homogenised, local and farm-fresh.

Milk and milkshakes are available to be dispensed via self-vending units, in branded trailers at local Farmers Markets. The customer takes one of the retro bottles of Saltrock Dairy (or several bottles) and fills it up via the vending unit, then when it’s empty, they wash it and bring it back and refill it. This concept is innovative and contributes to a circular economy as customers bring their bottle back to re-use and refill each time and it doesn’t need to go through the processing of recycling plants.

This message is clearly and cleverly communicated in the logo and brand packaging, with a milk drop dripping from the letter ‘K’ in the typography of the word ‘Saltrock’ in the logo, dropping down to the bottle below. The brand is retro, edgy and unique – bringing fresh and traditional milk to consumers in a new and innovative way. There is a grain texture within the font, to communicate the natural and farm-fresh aspect of the milk. On the back, there are droplet markers which indicate the amount left in the bottle, to make it easy for users to tell when they need to refill. This is also helpful when working out measurements when baking.

We worked with Saltrock Dairy on designing the branding from start to finish, to include the logo, the brand guidelines to include the brand colour palette and typography, the packaging design of a range of bottle sizes, the wooden branded crate, the vending unit and the trailer graphics. The client and her daughters were a pleasure to work with, adding their energy and enthusiasm to bring this innovative new brand to life.

See more about how the self-service vending unit works here. Saltrock Dairy hails from the foot of Tara Hill in Gorey, Co. Wexford and can be found in nearby locations. Give them a follow on their Instagram page to find out where you can next spot the Saltrock Dairy trailer.

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