Muckross Creamery Brand Packaging

Muckross Creamery is an Irish ice cream brand range, hand-crafted by the Fleming family. Their strap-line is ‘From Cow to Cone’ – communicating the freshness of their delicious ice cream.

Catherine and John Fleming live with their lovely family of six children, and of course… all their friendly farm cows, on their charming farm in Muckross, Killarney. John Fleming is a fifth-generation dairy farmer. His family have been farming in Muckross, Killarney since the 1840’s. Their mouth-watering ice cream is made using their own fresh milk, fresh cream and free-range eggs. Being a farm-based enterprise in Killarney, they source all the fresh ingredients and supplies for each scrumptious flavour of their artisan range locally, to support the local economy. Their short supply chain and values of commitment to quality and sustainable production contribute to the great taste of their ice-cream.

When they reached out to Clare Lynch Creative on re-branding, key aspects they wanted to convey were the natural and fresh qualities of their ice cream. Therefore, featuring one of their resident, friendly farm cows in their brand and packaging design was a natural progression. It was important to implement this in a well-crafted manner, to denote that they are a quality brand range of ice cream.

Further to that, the colours from the fresh ingredients used in the ice cream were used as an inspiration source to form the colour palette for the brand, along with the traditionally-associated dairy colour of blue – but freshened up in a slightly brighter and modern tone, linking with the summery feeling associated with ice cream.

Muckross Creamery Ice Cream Brand Identity & Packaging Design

The brand typography has a traditional feel to it – with a bold, rustic font selected and hand-tailored for the bespoke brandmark along with hand-written descriptors; to support the values the client wanted to convey of how the ice cream is hand-made on their farm with fresh, local ingredients. The grain texture and the hand-drawn fruit silhouettes on the packaging further support and highlight this. As their brand story is an important aspect to the brand, it is featured on the packs with a photo of the family (which has since gained a new little member!). Muckross Creamery is a Listowel Food Fair winner for it’s flavoursome and tasty ice cream, and this key USP is highlighted on the packaging. The cute tubs are earthy and recyclable, which adds to their popularity, both as it communicates the rustic, traditional qualities to consumers, and also to how they are a conscientious and sustainable company.

You can follow them on Instagram @muckrosscreamery

June 30, 2020 /

Origin Chain Brand Identity

Origin Chain addresses a key consumer need: trust, offering blockchain-enabled software solutions to problems of real world asset authentication / proof-of-origin in export markets. In a distributed trust system this info-flow is called the value chain.

Origin Chain needed a brand identity created as they entered a more public phase of their company, where they would be business networking at events such as Enterprise Ireland’s ‘Innovation Arena’ at the National Ploughing Championships and tech summit event ‘Uprise’.

Not everyone understands areas such as blockchain, therefore they wanted the brand to be so well communicated that even a child could understand it, with the viewpoint that children are often quicker to absorb new technologies and communicate them to adults.

They have two sub-brands that sit under Origin Chain (Volunteer Passport and Verify by O.C.), and needed brandmarks for these in order for all three to work together as a family.

On reviewing Origin Chain’s needs and values, they wanted to be perceived as trustworthy, new-tech and user-friendly. Their software allows direct online transactions along a secure blockchain. These transactions are transparent and can be viewed by anyone.

A good way to envision this is to picture a value chain of a food item. E.g.; a banana you purchase with a barcode. On scanning the barcode, you can view the trail of where it has originally come from – from the farmer who picked it, to each input along the way, up until to the store delivery. It provides a sense of reassurance of knowing the root source of an item along the chain and be able to openly view it’s journey. With Volunteer Passport, it enables people in the volunteer sector to track and share their voluntary work. It enables a verification system, which allows one easy authorized and verified passport for all workplaces.

Factors considered were as follows:

Representing the links of a block chain as a strong, graphic symbol. The links also representing trust and security, a key value of Origin Chain.
The feeling of movement within the chain, emphasizing the interactive process of the blockchain technology.
Overlays of colours within the logo represent the transparency within Origin Chain’s software – the trust of anyone being able to see everything within the process.
Subtle hidden circles within the links represent eyes – the observing eye of the open visibility features of blockchain.
Closed links locked in to each-other to show solidarity of how when data is entered into a blockchain, it cannot be removed and is there forever.
Use of blue as the link colour, to further denote trust, the green tones signify the verification of the green light signaling approval.
For ‘Verify by O.C.’, the same brand style is used to create a tick of approval of the verification process.

The client was very happy with how the end result met the brief requirements, her feedback was as follows:

“I’m very pleased with how they look together. It’s been a real pleasure to work with you. As well as being a wonderful talent, you’re sort of unflappable too. The very best kind of designer in my book.”

*This work received a graphic design award in the International Design Awards with an Honorable Mention for brand identity.

October 1, 2018 /

Marilyn Mansion Branding

Marilyn Mansion Guesthouse Brand Identity

Marilyn Mansion Guesthouse Branding

Marilyn Mansion Guesthouse is located in a beautiful, green street in Rathgar – one of the quietest area of Dublin, only 10 min bus away from the city centre. They have a fun, friendly, welcoming and calm environment.

Their unique point of difference is that their name and rooms are designed to celebrate some of Hollywood’s famous celebrities such as Marilyn Monroe and Marilyn Manson. Clare Lynch Creative worked with them on developing the concept behind their name by re-creating their rooms to highlight and pay tribute to these Hollywood greats, by using touches such as pop-art prints and graphics and movie-star style mirrors (Monroe-inspired) and gothic dark colour schemes with black, white and red finishing touches and accessories (Manson). This is a current work-in-progress on developing rooms one by one to embody this concept.

The visual identity incorporates the classic shape of the actual guesthouse, as a compact, memorable shape, which holds the ‘Marilyn Mansion’ name and uses a classic 50s-style script font and 50’s style classic pastel colour palette to create a dreamy, fantastical feel connecting to people’s love of Hollywood glamour and stardom. The business cards include a map as a practical, compact leave-behind sales tool for tourist offices in Dublin.

The client was very happy with the additional input and ideas that developed for their guesthouse, from working together on the brand identity.

March 28, 2018 /

BK Coaching Branding

Brid Kehoe Coaching

Brid Kehoe Coaching are a holistic coaching practise who support clients in taking steps forward to change for the better and help them to uncover new routes to get there. They guide clients to improve wellbeing and focus, change career and much more through support, encouragement and introducing new creative strategies.

The arrow in this identity lockup represents how Brid Kehoe Coaching focus clients in an upwards direction in their life; the subtle smile and bright colours communicate the positivity and fresh outlook that they bring to all their clients.

The visual identity kit includes the stationery suite and brand guidelines featuring the photography style, visual language, typography and colour palette which maintain a consistent brand style through all BK Coaching’s communication and points of contact with their potential clients.

See also Brid Kehoe Coaching Brand Booklet and BK Coaching Client Toolkit is to follow soon.

*This work received a graphic design award in the International Design Awards with an Honorable Mention.

February 21, 2018 /

CashAnalytics Re-Brand

CashAnalytics Re-Brand & Brand Guidelines

CashAnalytics Re-brand, Brand Guidelines & Marketing Collateral

CashAnalytics build software that solves problems using the latest cloud and web based technologies, that help large companies manage their day-to-day treasury, risk and compliance challenges in an efficient and controlled manner. They work with a broad spectrum of organisations ranging from mid-tier private equity backed companies to stock market listed multinational enterprises. They are experts in corporate cash and treasury management, compliance, software development, customer service and project management.

They liked their existing logo to some extent, but wanted a more modernised look and feel, to ensure their logo was contemporary and communicated how the services they offer use the latest software technology to create results in a fast time-frame compared to their competitors. To create this, the bars from the treasury building in the original logo were used to stand alone as a strong analytics symbol, along with the cleaner, modernised Futura typeface. This created a new, modern CashAnalytics logo, which still easily links to be an evolution of their previous logo. There is a secondary version of their logo, which includes their strapline ‘Cash and Liquidity Forecasting’, for more specific uses.

The brand was then further developed across stationery, infographics, web graphics, eNewsletters, eBooks, brochures, exhibition graphics and brand guidelines, to roll out the re-brand in a consistent manner across all CashAnalytics collateral. The client was very happy with the new streamlined result across all their points of contact with clients.

February 19, 2018 /

Polski Bread Packaging

POLSKI Bread was created by authentic Polish bakery Inter Europol, exclusively for Tesco consumers. Known for their taste, purity, and authenticity, they’re the largest clean-label bakery in Poland, producing real slow-rise sourdough bread and other bakery products using traditional stone-baking methods for over 30 countries worldwide.

The brief was to design a new packaging brand for a range of Polish bread to be launched in Tesco stores across the UK. The main target audience is consumers who love Polish food, therefore it was important to ensure that the branding made a clear, instant connection to Poland, for strong shelf stand-out.

Some factors considered to answer this brief include:
– Using the colour palette of the Polish flag (with colour variants per flavour) / the use of white to represent its’ clean label benefit.
– Packaging shape designed to reveal the bread’s natural goodness.
– Featuring the Polish bird mascot – with wings formed from grain, a bread-shaped body and a baker’s dough-shaped hat.
– Simplified folk-art style ‘Wycinanki’ illustration.
– Traditional Polish typography in a modern style, containing an earthy, grain texture signifying the bread’s wholesomeness.
– Consistency across four different shaped packs, for strong brand impact.

The result is engaging design, carefully tailored to their target audience.

*This work received a graphic design award in the Frēsh 18 Design Awards.

*Featured on The 100 Archive and Packaging Design of the World.

February 15, 2018 /

BK Coaching Brand Booklet

Brid Kehoe Coaching Brand Booklet

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BK Coaching Brand Book & Marketing Collateral

This booklet was designed to communicate BK Coaching’s brand mission and values of their aim to improve their client’s lives by helping them to choose a direction which leads them towards their goals and to find happiness in their lives. Brid Kehoe Coaching work on one-on-one coaching sessions with individual clients and also work with groups, both in the work environment and in youth work, empowering people to grow and become the best and happiest version of themselves. This booklet evokes and carries across the same feelings of joy, passion and enthusiasm for life that the BK Coaching brand represent.

See also Brid Kehoe Coaching Brand and BK Coaching Client Toolkit is to follow soon.

*This work received a graphic design award in the International Design Awards with an Honorable Mention.

February 12, 2018 /

NZ Channels Branding

NZ Channels Brand Identity

The aim with NZ Channels was to create an identity for a company who provides an online media and television network of all the towns and cities in New Zealand. NZ Channels provides videos, links and information on past and upcoming events in each town.

The viewer can go online and watch televised events in the town that they are interested in, whether it is their hometown or a town they will be visiting. The website also provides various other information from each town so that it is an easy online information source.

As it online-based, and a transfer from one media source to another, I chose a pixelated look for this logo. It is also designed to be open to animation as it will be seen in an interactive media platform.

*Freelance whilst at UGP Design

February 1, 2018 /

Inukshuk Brand Identity

Inukshuk Secure Pathway provide technical and operational requirements of the security industry to deliver secure alarm systems and telecommunication pathways to their clients.

The client wanted to use an inukshuk as an element in their identity to represent the safe and secure telecommunication pathways they provide, as an inukshuk is a symbol of ‘safe pathways’ and a marker to guide people in the right direction. It symbolizes Inukshuk’s service.

I chose a muted and earthy look and colour palette to establish that that Inukshuk are a trusted, down-to-earth brand and the strong directional lines to denote the guidance they offer. I designed the brand identity and website look and feel for this brand.

*Freelance whilst at UGP Design

February 1, 2018 /

Elevate Executive Selection Branding

Elevate Executive Selection
Branding

Elevate Executive Selection provides high-end recruitment services to it’s clients. The service offered by Elevate is innovative, professional, sincere, and results based. I created a brand that was high quality and professional, denoting the feeling of being specialized and selective, highlighting it’s point of difference from other recruitment agencies.

Another strong value Elevate wanted to portray towards it’s target audience is a feeling of optimism, fun and a brightness towards the future, whilst still maintaining a corporate feel. This is all tied in very well together with the unique brandmark created – a clean, simple and strong representation of what Elevate stands for in the current market.

January 30, 2018 /

Arriba Wine Packaging Design

Arriba Tempranillo Wine
Packaging Design

Arriba wine is tempranillo, a full-bodied Spanish wine label. The client was interested in incorporating a bull in to the design for the label, as he wanted a strong association with it’s Spanish roots and strong, fruity taste. The look and feel of this label is strong and direct.

The word ‘arriba’ has meanings including ‘come on’, ‘hurry up’, ‘let’s go’ – all very action-based words. I have designed the font to represent this along with the lively, energetic spirit of the Spanish – an urgent movement which contrasts strongly with the strong, steady bull but compliments the bull’s fiery charge. The lid draws on the Spanish colour palette – overall a modern and contemporary wine label.

*Freelance whilst at Design Dairy

January 30, 2018 /

HiSpec Brand Identity

HiSpec Construction Brand Identity

HiSpec Carpentry & Construction are an Australian carpentry company based in Sydney, offering a quality and professional service. The client wanted a modern, polished and adaptable brandmark to appeal to the modern-living and trendy residents of Sydney’s suburbs.

The result is a clean and modern brand, which is clearly recognisable, helping them stand out from their competitors.

January 30, 2018 /

Branding