BK Coaching Branding

Brid Kehoe Coaching

Brid Kehoe Coaching are a holistic coaching practise who support clients in taking steps forward to change for the better and help them to uncover new routes to get there. They guide clients to improve wellbeing and focus, change career and much more through support, encouragement and introducing new creative strategies.

The arrow in this identity lockup represents how Brid Kehoe Coaching focus clients in an upwards direction in their life; the subtle smile and bright colours communicate the positivity and fresh outlook that they bring to all their clients.

The visual identity kit includes the stationery suite and brand guidelines featuring the photography style, visual language, typography and colour palette which maintain a consistent brand style through all BK Coaching’s communication and points of contact with their potential clients.

See also Brid Kehoe Coaching Brand Booklet and BK Coaching Client Toolkit is to follow soon.

*This work received a graphic design award in the International Design Awards with an Honorable Mention.

February 21, 2018 /

CashAnalytics Re-Brand

CashAnalytics Re-Brand & Brand Guidelines

CashAnalytics Re-brand, Brand Guidelines & Marketing Collateral

CashAnalytics build software that solves problems using the latest cloud and web based technologies, that help large companies manage their day-to-day treasury, risk and compliance challenges in an efficient and controlled manner. They work with a broad spectrum of organisations ranging from mid-tier private equity backed companies to stock market listed multinational enterprises. They are experts in corporate cash and treasury management, compliance, software development, customer service and project management.

They liked their existing logo to some extent, but wanted a more modernised look and feel, to ensure their logo was contemporary and communicated how the services they offer use the latest software technology to create results in a fast time-frame compared to their competitors. To create this, the bars from the treasury building in the original logo were used to stand alone as a strong analytics symbol, along with the cleaner, modernised Futura typeface. This created a new, modern CashAnalytics logo, which still easily links to be an evolution of their previous logo. There is a secondary version of their logo, which includes their strapline ‘Cash and Liquidity Forecasting’, for more specific uses.

The brand was then further developed across stationery, infographics, web graphics, eNewsletters, eBooks, brochures, exhibition graphics and brand guidelines, to roll out the re-brand in a consistent manner across all CashAnalytics collateral. The client was very happy with the new streamlined result across all their points of contact with clients.

February 19, 2018 /

Polski Bread Packaging

POLSKI Bread was created by authentic Polish bakery Inter Europol, exclusively for Tesco consumers. Known for their taste, purity, and authenticity, they’re the largest clean-label bakery in Poland, producing real slow-rise sourdough bread and other bakery products using traditional stone-baking methods for over 30 countries worldwide.

The brief was to design a new packaging brand for a range of Polish bread to be launched in Tesco stores across the UK. The main target audience is consumers who love Polish food, therefore it was important to ensure that the branding made a clear, instant connection to Poland, for strong shelf stand-out.

Some factors considered to answer this brief include:
– Using the colour palette of the Polish flag (with colour variants per flavour) / the use of white to represent its’ clean label benefit.
– Packaging shape designed to reveal the bread’s natural goodness.
– Featuring the Polish bird mascot – with wings formed from grain, a bread-shaped body and a baker’s dough-shaped hat.
– Simplified folk-art style ‘Wycinanki’ illustration.
– Traditional Polish typography in a modern style, containing an earthy, grain texture signifying the bread’s wholesomeness.
– Consistency across four different shaped packs, for strong brand impact.

The result is engaging design, carefully tailored to their target audience.

*This work received a graphic design award in the Frēsh 18 Design Awards.

*Featured on The 100 Archive and Packaging Design of the World.

February 15, 2018 /

BK Coaching Brand Booklet

Brid Kehoe Coaching Brand Booklet

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BK Coaching Brand Book & Marketing Collateral

This booklet was designed to communicate BK Coaching’s brand mission and values of their aim to improve their client’s lives by helping them to choose a direction which leads them towards their goals and to find happiness in their lives. Brid Kehoe Coaching work on one-on-one coaching sessions with individual clients and also work with groups, both in the work environment and in youth work, empowering people to grow and become the best and happiest version of themselves. This booklet evokes and carries across the same feelings of joy, passion and enthusiasm for life that the BK Coaching brand represent.

See also Brid Kehoe Coaching Brand and BK Coaching Client Toolkit is to follow soon.

*This work received a graphic design award in the International Design Awards with an Honorable Mention.

February 12, 2018 /

Esri UK – Design of Educational & Promotional eBooks

Esri UK – eBooks Design

01: Making the Connection

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02: Geospatial Intelligence

03: The Internet of Things

04: Operational Intelligence

Esri UK ‘Bring Meaning to Maps’. Their technology combines maps with data so that you can see the world in a smarter way. They do this using powerful mapping software ‘ArcGIS’. ArcGIS connects people with maps, data, and apps through geographic information systems (GIS). It is a location platform that’s accessible to anyone, anywhere in the world at any time. Esri’s software is used by leading brands, government, defence, utilities and tech start-ups throughout the world.

Esri UK came to Clare Lynch Creative seeking to create a range ebooks to easily explain what they do and what they have to offer to both their existing and potential customers. These ebooks provide information about how their software works, along with up-to-date industry information and relevant key case studies. This content is displayed throughout the ebooks in an easy to follow visual style – using infographics, large imagery, block quotes and icons.

eBooks and online content are becoming more and more popular today, as it’s so easily accessible to everyone and also can be more cost-effective to businesses as opposed to printing and postage costs, so it’s great to work on such relevant digital projects with Esri UK. You can find out more about them here.

The ebooks have been highly commended to date, the client’s comments on the latest ebook were:

“Thanks – it looks great to me. It’s emerged as an excellent high quality piece of content that will prove very valuable.” – with the copyrighter we collaborated with adding: “The end result looks superb, I am very pleased with it and I think Esri are too.”

February 7, 2018 /

NZ Channels Branding

NZ Channels Brand Identity

The aim with NZ Channels was to create an identity for a company who provides an online media and television network of all the towns and cities in New Zealand. NZ Channels provides videos, links and information on past and upcoming events in each town.

The viewer can go online and watch televised events in the town that they are interested in, whether it is their hometown or a town they will be visiting. The website also provides various other information from each town so that it is an easy online information source.

As it online-based, and a transfer from one media source to another, I chose a pixelated look for this logo. It is also designed to be open to animation as it will be seen in an interactive media platform.

*Freelance whilst at UGP Design

February 1, 2018 /

Inukshuk Brand Identity

Inukshuk Secure Pathway provide technical and operational requirements of the security industry to deliver secure alarm systems and telecommunication pathways to their clients.

The client wanted to use an inukshuk as an element in their identity to represent the safe and secure telecommunication pathways they provide, as an inukshuk is a symbol of ‘safe pathways’ and a marker to guide people in the right direction. It symbolizes Inukshuk’s service.

I chose a muted and earthy look and colour palette to establish that that Inukshuk are a trusted, down-to-earth brand and the strong directional lines to denote the guidance they offer. I designed the brand identity and website look and feel for this brand.

*Freelance whilst at UGP Design

February 1, 2018 /

Elevate Executive Selection Branding

Elevate Executive Selection
Branding

Elevate Executive Selection provides high-end recruitment services to it’s clients. The service offered by Elevate is innovative, professional, sincere, and results based. I created a brand that was high quality and professional, denoting the feeling of being specialized and selective, highlighting it’s point of difference from other recruitment agencies.

Another strong value Elevate wanted to portray towards it’s target audience is a feeling of optimism, fun and a brightness towards the future, whilst still maintaining a corporate feel. This is all tied in very well together with the unique brandmark created – a clean, simple and strong representation of what Elevate stands for in the current market.

January 30, 2018 /

Arriba Wine Packaging Design

Arriba Tempranillo Wine
Packaging Design

Arriba wine is tempranillo, a full-bodied Spanish wine label. The client was interested in incorporating a bull in to the design for the label, as he wanted a strong association with it’s Spanish roots and strong, fruity taste. The look and feel of this label is strong and direct.

The word ‘arriba’ has meanings including ‘come on’, ‘hurry up’, ‘let’s go’ – all very action-based words. I have designed the font to represent this along with the lively, energetic spirit of the Spanish – an urgent movement which contrasts strongly with the strong, steady bull but compliments the bull’s fiery charge. The lid draws on the Spanish colour palette – overall a modern and contemporary wine label.

*Freelance whilst at Design Dairy

January 30, 2018 /

HiSpec Brand Identity

HiSpec Construction Brand Identity

HiSpec Carpentry & Construction are an Australian carpentry company based in Sydney, offering a quality and professional service. The client wanted a modern, polished and adaptable brandmark to appeal to the modern-living and trendy residents of Sydney’s suburbs.

The result is a clean and modern brand, which is clearly recognisable, helping them stand out from their competitors.

January 30, 2018 /

Home & Clean Packaging Design

Home & Clean were sourcing and developing new lines of household cleaning products for everyday use to be sold in Irish market and needed to develop a quality brand range of packaging to support this. The target market were middle-class consumers who are price-conscious and quality aware so the products needed to appeal to this audience and be focussed on being recognised as being good value for money, whilst also being considered as a good quality, strong and credible brand.

Considerations with the Home & Clean packaging were to create a soft and friendly look, to add warmth and brightness around the home and emphasize the clean and fresh results that the products can bring in to any household. The colour range, typography and illustrations create the look and feel to support the desired outcome of a fresh, bright quality brand packaging and products for everyday use in the household. The client was very pleased with the results;

“The design is just what I wanted, outstanding. I am very happy. Many Thanks.“

January 30, 2018 /

Dynamic Media Solutions Brand Identity

Dynamic Media Solutions
Brand Identity, Livery Design

Dynamic Media Solutions are an innovate and leading company in Ireland that provide services such as vehicle wraps, environment wraps, in-store digital wallpaper, print and signage.

They specialize in vinyl wrapping of everything from vans and buses to building exteriors and tunnels. They are a new and fresh company and they wanted to portray this in their branding. They wanted to stand out in the marketplace and be an easily recognized brand.

Their ethos is a can-do, flexible and innovative approach. Using their initials as a brand-mark, I created a logo typeface that generates this feeling of movement and also re-enforces exactly what they do. I used the mesh pattern which makes up vinyl as a graphic element on the stationery. The result is a clean, professional brand with it’s own unique personality, with a graphic style which has the potential to easily be translated onto other mediums such as posters and advertisements in the future. The client was very happy with the result.

January 30, 2018 /

Design