Oat in the City Brand Packaging Design

Oat in the City Packaging Design

Oat in the City is an Irish oat drink brand. The product range includes a 750ml Original oat, a 750ml Barista drink and a 250ml dairy-free Chocolate flavoured drink.

The packaging design features an illustration of a unique character ‘Eoin the Oat’. Eoin the Oat is a down-to-earth authentic chap. He is a cool, fun oat. Each flavour has a different version of the oat character and also a different colour – blue ‘Original’ – the townie lad, green ‘Barista’ – the country bumpkin and brown ‘Chocolate’ – the cool dude. The colour variation and alternating versions of the character allow for easy flavour recognition and to bring a quirky, fun appeal to the packaging. The product benefits are highlighted on the front of the bottle, such as it is Dairy-free, Vegan, Gluten-free, and Extra Creamy, with Milled Irish Oats. Each bottle features a unique barcode to fit with the brand style.

We wanted to communicate that this is an authentic oat drink – therefore, when developing the brand name, the word ‘Authenticity’ lead on to the similar sounding ‘Oat in the City’. The name and brand story were developed to play on the expression of ‘spreading your wild oats’ in a humorous way – ‘Eoin the Oat’ likes to travel around the country spreading his wild oaty goodness with this oat milk drink. The illustrations feature a cityscape in the background, representing how Eoin is always on the move. The brand strapline is ‘Irish Farmers Milking Oats’, as the client wanted to communicate the local and authentic roots of the drinks range. Oat icons are used to denote this also.

Oat in the City stands out from competitors on shelves not only from a design point of view – from a nutritional and sustainable aspect also. Oat in the City has just 0.4 grams of natural sugar from the cereal (compared with generic oat milk brands which have up to 5.0 grams of sugar), alongside fibre and protein for healthy nutrition and a slow energy release. It retains a lot of the goodness in the finished product, compared to other oat milks. Oat in the City use all of the Oat and retain the oats natural fibres, beta glucans and protein. It has no added sugar and is low in natural sugars. This makes it a sustainable choice, as food waste is one of the leading causes of climate change. The process by which most commercial oat drinks are made results in the stripping away the parts that have the fibre and the protein, so that you’re mostly getting oat sugar. Oat in the City stands above competitors as it isn’t made in this way – it retains more of the oaty goodness, making it a healthier choice, creamier in taste and reduces waste and therefore is better for the environment.

Read more: https://www.shelflife.ie/a-taste-of-freedom/#ixzz7dShE6ais

This is a fun and playful brand and has already received a lot of media coverage nationwide, with Eoin the Oat slipping in to the hearts (and fridges) of Irish consumers.

Keep an eye on their Instagram page to find out more about where Eoin the Oat is!

Available in Fresh stores, Donnybrook Fair, Nolans and SuperValu stores. See more on the Oat in the City website also.

*A big thank you to Brendan Ryan Photography for the brand photos and Betsy Gach for assisting with the photo styling.
As featured on The Late Late TV Show on RTE.

 

November 15, 2021 /  

Sodalicious Soda Bread Packaging Design

Sodalicious Soda Bread Packaging Design

Sodalicious Soda Bread Packaging Design

Sodalicious bread prides itself on celebrating their wonderful indigenous Irish soda bread, by reinventing it with many fresh flavours. Using the traditional Irish soda bread recipe, they have given it a modern twist by adding many different flavours baked in many different shapes resulting in a contemporary classic.

Their hand-made bread is flavoured only with fresh, natural ingredients for example fresh herbs, cheese, olives, olive oil, nuts, seeds and fresh fruit in the scones. They don’t use any artificial additives. It is a yeast free product and uses reduced sugar in the sweet range resulting in many health benefits including a low fat content. It also contains sodium bicarbonate which aids digestion. The result is a premium quality range of soda bread, that doesn’t loose the integrity of this wonderful Irish staple.

Sodalicious is a dedicated soda bread bakery and cafe, based in Limerick. It is ran by Jane Conlon, a powerhouse behind this brand, along with her family and loyal team. Jane is a fireball of energy and spirit. Jane gained her level of expertise from a wide range of experiences such as growing up learning from three generations of bakers, gaining qualifications in the renowned Ballymaloe Cookery School, then training under an expert pastry chef in a top London restaurant and traveling the world experiencing the breads of the world, to coming back home to Ireland and setting up her own cafe and bakery. All the while, bringing up a family of seven children! A very inspirational lady 🙂

When contacting Clare Lynch Creative, her objective was to grow the Sodalicious brand by bringing some of their breads to the wholesale marketplace and to make Sodalicious bread become a household name. They already had their logo, the word ‘Sodalicious’ in a script font, which is featured at a large-scale on the outside of their building, on their signage and aprons and a range of their collateral, so she wanted to keep this and use this on the packaging design. She wanted their bread packaging to include images of the fresh ingredients that are used in the bread, to be colour-coded in a stylish way and to include their brand story and some recipe suggestions. Sodalicious bread is a Blas na hEireann Irish Food Awards & Irish Quality Food & Drinks Awards Gold finalist, therefore she wanted it to convey a feeling of quality, premium product, in an inviting way.

To answer the client’s brief, the packaging design highlights taste cues by featuring the main ingredients of the bread in a quality, vintage illustrative style. The Sodalicious cafe is situated in a beautiful historic red-brick building on Cecil Street in Limerick City, built between 1907-09, with an oriel window and a seven-bay side elevation. To incorporate the cafe’s unique location and heritage, a silhouette of the building is subtly featured in a light hue background of the packaging design. The font and colours are natural and rustic, communicating the fresh, natural qualities of the bread.

As the client was eager to make sustainability a priority in the packaging design, it was important to do research of sustainable options for bread packaging first. The findings were interesting, such as elite cardboard boxes with handles folding closed together, presented like a gift bag. This was fully recyclable and could give a premium, unique, quality feel to a bread range. However, the brief requested the bread texture to be visible, so this option wouldn’t work. This also wouldn’t facilitate much of a shelf-life in preserving and protecting the bread from outside spoilage, so it failed to meet these functional needs. “With packaging design, it is important to consider factors such as the construction, the material used, the production, durability, legibility and safety issues – it’s not just about graphics alone, the technical aspects are just as important as the design”

(viction:workshop, 2007).

Further online research led to a printing company offering biodegradable and compostable labels. On review of these label samples and the brief, it was noted that the client preferred not to use stickers due to the glue and there was also a risk they could crinkle and look amateur on the packs as the bread is an uneven shape, so this route wasn’t viable.

The chosen solution is a one-piece, light cardboard sleeve that bends around the bread from front to back. It’s clean, simple, visually-effective and easy to pack. It shows a good portion of bread, meeting one of the aims of the brief. The die-cut cardboard sleeve features a baker’s hat with the Sodalicious tagline ‘Celebrating Soda Bread‘. The seeds jump around the tagline in fun, celebratory style. The inside of the cardboard sleeves feature recipe suggestions, along with the brand story – this gives the sleeve a longer-life value as customers can keep it and share the recipes with friends.

Underneath this cardboard sleeve, a biodegradable cellulose bag was chosen instead of the existing single-use plastic currently used by the client. There is a good cellulose compostable and biodegradable film brand called NatureFlex, which offers tailored protection barrier to prevent spoilage, high heat resistance properties, high gloss and transparency for good visual effects and it meets global compostable standards. Another similar option which was more cost effective for the client, was to wrap the bread with a recyclable plastic wrap. The bag length was too long for the bread shape, so the client purchased an ‘L sealer’ heat-sealing machine to trim them. Customers will be happy to be aware that they are choosing bread with packaging that supports a sustainable and circular economy.

The design helps to sell the product by creating taste cues with imagery and colour. It focusses on the taste and flavour of the ingredients, using beautifully hand-drawn illustrations of the herbs that are used in the bread such as olive oil and rosemary. It has a quality, authentic feel, focusing on the hand-made nature of the bread and highlighting the taste to appeal to the appetite of consumers. The flavour names are displayed in a bold, rustic font to further communicate this and there is a light hue tone of the iconic building of the client’s café and bakery in the background. A mini brand story is featured on the side of the pack to help consumers connect with the brand. Colour is the first thing an observer notices about a package. Therefore, each pack is colour-coded for easy recognition of each flavour and the pack colour communicates the herbs added – such as ‘Rosemary & Olive Oil’ being green.

Required details were added to the back of packs, including a photo showing the bread in a tasteful style for each flavour, the ingredients and nutritional information, how to recycle and the clients contact details. Social media links were added, along with a fun and quirky barcode featuring a rolling pin within it. They chose a local printer, another factor which is aligned to their carbon footprint goals.

The client was really pleased with the final result and has been enjoying the popularity of the delicious Sodalicious bread in their cafe, SuperValu and local stores so far since it’s launch in 2022.

 

Find out more about Sodalicious:

Instagram:

instagram.com/sodaliciouslimerick/

Facebook:

facebook.com/Sodaliciouslimerick/

Website:

sodalicious.ie

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October 15, 2021 /  

Muckross Creamery Brand Packaging

Muckross Creamery Brand Packaging

Muckross Creamery is an Irish ice cream brand range, hand-crafted by the Fleming family. Their strap-line is ‘From Cow to Cone’ – communicating the freshness of their delicious ice cream.

Catherine and John Fleming live with their lovely family of six children, and of course… all their friendly farm cows, on their charming farm in Muckross, Killarney. John Fleming is a fifth-generation dairy farmer. His family have been farming in Muckross, Killarney since the 1840’s. Their mouth-watering ice cream is made using their own fresh milk, fresh cream and free-range eggs. Being a farm-based enterprise in Killarney, they source all the fresh ingredients and supplies for each scrumptious flavour of their artisan range locally, to support the local economy. Their short supply chain and values of commitment to quality and sustainable production contribute to the great taste of their ice-cream.

 

When they reached out to Clare Lynch Creative on re-branding, key aspects they wanted to convey were the natural and fresh qualities of their ice cream. Therefore, featuring one of their resident, friendly farm cows in their brand and packaging design was a natural progression. It was important to implement this in a well-crafted manner, to denote that they are a quality brand range of ice cream.

Further to that, the colours from the fresh ingredients used in the ice cream were used as an inspiration source to form the colour palette for the brand, along with the traditionally-associated dairy colour of blue – but freshened up in a slightly brighter and modern tone, linking with the summery feeling associated with ice cream.

 

Muckross Creamery Ice Cream Brand Identity & Packaging Design

The brand typography has a traditional feel to it – with a bold, rustic font selected and hand-tailored for the bespoke brandmark along with hand-written descriptors; to support the values the client wanted to convey of how the ice cream is hand-made on their farm with fresh, local ingredients. The grain texture and the hand-drawn fruit silhouettes on the packaging further support and highlight this. As their brand story is an important aspect to the brand, it is featured on the packs with a photo of the family (which has since gained a new little member!). Muckross Creamery is a Listowel Food Fair winner for it’s flavoursome and tasty ice cream, and this key USP is highlighted on the packaging. The cute tubs are earthy and recyclable, which adds to their popularity, both as it communicates the rustic, traditional qualities to consumers, and also to how they are a conscientious and sustainable company.

Follow Muckross Creamery Ice Cream online:

Website: muckrosscreamery.ie

Instagram: @muckrosscreamery

Twitter / X.com: @MuckrossC

June 30, 2020 /  

Katie’s Kombucha Brand Packaging

Katie’s Kombucha Packaging Design

Katie’s Kombucha is a healthy probiotic drink, which is good for the gut and immune system. It is a delicious, refreshing vegan soft drink range, made with love by Ballymaloe-trained chef, Katie McCann.

When it comes to health, the gut is a key area to begin with, known as the body’s ‘second brain’ – it is trusted to support the body to fuel our happiness, health and wellness. The drink is alive and contains a community of healthy bacteria living inside which is beneficial to our bodies. When you feel alive, you can create what you love and love what you create.

Katie’s Kombucha is naturally fermented in small batches and is a naturally functional food. There are two flavours launched to date – ‘Raspberry’ (flavoured with 100% Wicklow raspberries) and ‘Apple & Dandelion’ (flavoured with 100% organic apples). It is unpasteurised, sustainably produced, vegan, gluten free and has recyclable packaging. Katie’s Kombucha refreshes, rebalances, replenishes the body.

Some key factors Katie wanted to communicate with the brand was her passion for creating kombucha, how it is a healthy product that’s good for you and that it’s wholesome and natural.

As Katie and the passion she has for what she does is the essence of the brand, the design outcome created for the brand packaging design uses the silhouette of a woman, representing Katie. The silhouette of the woman (Katie) has the fruits which the kombucha consists of intertwined into the shape of her hair, in a natural and organic style.

To make the word ‘kombucha’ easy to read for those unfamiliar with it, the three syllables are in a stacked block reading ‘KOM-BU-CHA’ to make up the brandmark. The hand-tailored font in the logo is earthy and rustic, communicating the natural ethos and ingredients of the kombucha. A texture with a subtle grain has been integrated with the typography and silhouette to further accentuate the wholesome qualities of the brand.

Each favour is differentiated by colour (guided by the fruits each contains), along with it’s own fruit icon. There was a third flavour ‘ginger’ created, to be launched at a later date. A hand-written font is used for the flavour descriptions, further emphasising the hand-made and personal process to how Katie’s Kombucha is created. An additional detail created is the unique barcode, showcasing the silhouette of leaves and berries. A hand-drawn heart icon highlights the feature that the kombucha is 100% Vegan.

Another key factor to consider when designing the kombucha was Katie’s highly conscientious nature in relation to being sustainable and the environment. Therefore, she chose a uniquely-shaped bottle which is easy to recycle and we ensured to work with the printer to use the earthy, recycled paper stock ‘Shiro’ rather than a sticker to make them easily re-usable and recyclable. They are then sealed with a tamper-proof seal.

Katie loved how the results communicate her brand essence and values, with strong visual impact on shelves in stores and has received much positive feedback on the new packaging from her customers and on social media. It’s sales have grown to a wide range of stores such as many of the SuperValu’s throughout Dublin, online deliveries stockist Neighbourfood, 3FE cafes and a number of other unique stores and cafes around Dublin and Wicklow.

 

 

Please enjoy the below video with sound and follow Katie’s Kombucha on Instagram @katiekombucha

 

 

 

 

See the positive feedback I received from Katie here.

Design: Clare Lynch Creative
Photography: Brendan Ryan Photography
Photo Styling: Clare Lynch, Betsy Gach.
Video: Shane Caffrey

 

June 9, 2020 /  

Flying Squirrel Vegan Cheese Packaging

Flying Squirrel Plant-based Cheese

Flying Squirrel are a range of delicious, plant-based cheese alternatives, new to the market. The brand packaging and identity is fun, happy and vibrant; showcasing a quality, sophisticated product.

The artisan producer, Colm Farrell, grew up in the Irish countryside where he where he first fell in love with nature and animals and gained an appreciation for the environment. He went vegan in 2014 and one food he really missed was cheese. He noticed a gap in the market for plant-based cheese that tasted good and began attending cookery schools in the UK and Germany, studying traditional, centuries old techniques of the craft such as culturing, fermentation, coagulation and ageing and developed a real passion for food and cooking. His hand-made artisan range is carefully crafted in his Dublin kitchen with love and passion, using traditional techniques. All Flying Squirrel products are dairy and lactose-free and are suitable for vegans, vegetarians and those making a conscious decision to change their eating habits for health, ethical or environmental reasons.

We worked together in the naming process to define the name ‘Flying Squirrel’. It is inspired by the free-spirited energy of animals such as the flying squirrel, left to roam happy and freely in nature. This ‘cheese from trees’ is made mainly from nuts, and as squirrels are known to gather nuts, this is a further connection with the name to the cheese brand.

In the packaging, the illustration created depicts a flying squirrel character soaring over the natural outdoor landscape, connecting with how the cheese is made using 100 per cent natural ingredients and is naturally kind to the planet. We worked with Farrell to create a visual brand and packaging identity which best represents this philosophy. Although one of the key aims of Flying Squirrel is to provide a solution for consumers looking for a delicious alternative to dairy cheese, all cheese lovers can enjoy it. For this reason, the ‘v’ to signify it’s vegan appeal, is highlighted in a subtle manner within the ‘y’ in the brandmark typography. A small Irish shamrock symbol is included on the front of the packaging to signify its origin for consumers who like to buy local.

There are three flavours – Original (camembert) 150g, Almond 110g and Almond & Cheese 110g. Each have been separated visually using the brand’s colour palette and featuring illustrative taste cues. Each product has it’s own unique barcode, incorporating the squirrel character and nuts. Originally, we had mocked up plastic jars for two of the flavours. However, we then moved to glass jars, to become more environmentally friendly so that the packaging can all be recycled and have a lower carbon footprint. We art-directed the photoshoot with photographer Brendan Ryan, bringing out the bright, fun and vibrant essence of the brand, with colour paper backgrounds, linking with each flavour and the ingredients each flavour contains and taste cues, displayed around the packs playfully.

The combination of the elegant and clean typography with the vibrant and natural illustrations come together to create a fresh, memorable, and essentially, unique brand that consumers can align with. The results have proved successful, with market research showing that those purchasing Flying Squirrel in supermarkets are a mix of vegan and non-vegan consumers. Demand is high since its launch and it has already been requested for select health food stores and cafes.

See the positive feedback I received from the client Colm Farrell here.

 

***This project is featured on the Packaging of the World website and was a Gold Winner of the Muse 2020 Design Awards.

Follow Flying Squirrel on Instagram @flyingsquirrel.ie

December 1, 2019 /  

Inishbofin Guide Book

Inishbofin Guide Book

Inishbofin Guide

This is a guide to Inishbofin, a small island off the coast of Ireland. Inishbofin has a population of 180 people and relies heavily on tourism. This project explored a way of attracting more tourists to the island. The concept behind it is to create a series of landmarks around the island, which honour Inishbofin’s history and culture. As Inishbofin is an eco-friendly island, they seek to achieve sustainable tourism that does not negatively impact upon the island’s natural environment, while at the same time benefits and supports the local community. Therefore, the concept was each sculpture would be created with eco-friendly, sustainable materials such as wood, bog oak, stone and earthy materials which would be in harmony with the local landscape and for each one to be clever and creatively designed. Some of the landmarks/highlights I thought of were the famous Grace O’Malley, the Cleggan Disaster, the island’s Flora & Fauna wildlife, the Patron Saint of Bofin, Cromwell’s Barracks, the White Cow (the island’s name) and Cockles & Mussels. I explored different ways in which these sculptures would be created. The idea being that visitors can interact with the sculptures and will want to find each one, to take photographs with them and tick them off their list of cultural things to see on the island. Beside each sculpture would be a small plaque which also naturally blends in with the local environment, which tells the story behind the sculpture.

Taking visual cues from the Camino de Santiago, where there is the a subtle shell with an arrow showing the direction to walk, I designed an icon which would work in the same way for Inishbofin’s sculptures. It is a simple boat shape, where the sail is an arrow – the direction of the arrow indicates which way to walk to each attraction. These would be set subtly in stone around the island, to ensure not to impact the island’s beautiful and natural landscape.

The main piece was an A5, side-stitched booklet with a fold-out A3 map showing the location of each sculpture around the island in the centre-fold. It was riso-printed using a rigorous 7-colour process, with some lovely ‘happy accidents’ of colour offsets in the finished booklet. The cover was then debossed with the shape of the map. Each page uses modern typography and layouts. On researching the island, many people said how Inishbofin was a place that people come to get lost and find themselves in, enjoying the slower pace of life and the fresh sea air and nature. The expression ‘There’s plenty of time on the island’ is a commonly used expression. This inspired the name for this booklet, with the play of words ‘A Guide to Getting Lost’. I created an icon for each sculpture, which visitors can easily find on the map, and used some expressions throughout which represent the essence of life on Bofin.

At this stage of the project, I created a 3D wooden stylised map of the island, with laser etchings of the icons, and also created 3D-printed icons to represent each sculpture (although not aimed to be the finished sculpture design). For the numbers on the map, I tailored an old Irish Celtic font to create individual, unique numbers which still embody the Celtic feel, but with a modern twist. I then laser printed these personally-designed numbers on to wood, to have as physical items to display as part of the overall proposed exhibition display. The use of wood for the display stand added to the sustainability, eco-friendly culture with which Inishbofin is proud of.

July 27, 2018 /  

BK Coaching Branding

BK Coaching Branding





 

Brid Kehoe Coaching

Brid Kehoe Coaching are a holistic coaching practise who support clients in taking steps forward to change for the better and help them to uncover new routes to get there. They guide clients to improve wellbeing and focus, change career and much more through support, encouragement and introducing new creative strategies.

The arrow in this identity lockup represents how Brid Kehoe Coaching focus clients in an upwards direction in their life; the subtle smile and bright colours communicate the positivity and fresh outlook that they bring to all their clients.

The visual identity kit includes the stationery suite and brand guidelines featuring the photography style, visual language, typography and colour palette which maintain a consistent brand style through all BK Coaching’s communication and points of contact with their potential clients.

See also Brid Kehoe Coaching Brand Booklet and BK Coaching Client Toolkit is to follow soon.

*This work received a graphic design award in the International Design Awards with an Honorable Mention.

February 21, 2018 /  

Polski Bread Packaging

Polski Bread Packaging

 

POLSKI Bread was created by authentic Polish bakery Inter Europol, exclusively for Tesco consumers. Known for their taste, purity, and authenticity, they’re the largest clean-label bakery in Poland, producing real slow-rise sourdough bread and other bakery products using traditional stone-baking methods for over 30 countries worldwide.

The brief was to design a new packaging brand for a range of Polish bread to be launched in Tesco stores across the UK. The main target audience is consumers who love Polish food, therefore it was important to ensure that the branding made a clear, instant connection to Poland, for strong shelf stand-out.

Some factors considered to answer this brief include:
– Using the colour palette of the Polish flag (with colour variants per flavour) / the use of white to represent its’ clean label benefit.
– Packaging shape designed to reveal the bread’s natural goodness.
– Featuring the Polish bird mascot – with wings formed from grain, a bread-shaped body and a baker’s dough-shaped hat.
– Simplified folk-art style ‘Wycinanki’ illustration.
– Traditional Polish typography in a modern style, containing an earthy, grain texture signifying the bread’s wholesomeness.
– Consistency across four different shaped packs, for strong brand impact.

The result is engaging design, carefully tailored to their target audience.

 

*This work received a graphic design award in the Frēsh 18 Design Awards.

 

*Featured on The 100 Archive and Packaging Design of the World.

February 15, 2018 /  

Arriba Wine Packaging Design

Arriba Tempranillo Wine
Packaging Design

 

 

Arriba wine is tempranillo, a full-bodied Spanish wine label. The client was interested in incorporating a bull in to the design for the label, as he wanted a strong association with it’s Spanish roots and strong, fruity taste. The look and feel of this label is strong and direct.

The word ‘arriba’ has meanings including ‘come on’, ‘hurry up’, ‘let’s go’ – all very action-based words. I have designed the font to represent this along with the lively, energetic spirit of the Spanish – an urgent movement which contrasts strongly with the strong, steady bull but compliments the bull’s fiery charge. The lid draws on the Spanish colour palette – overall a modern and contemporary wine label.

 

*Freelance whilst at Design Dairy
January 30, 2018 /  

Kokako Packaging

Kokako
Organic Bars Packaging






These Kokako bars are a new addition to the popular NZ-based, well-established Kokako food and coffee range for their café and other wholesale outlets. The client wanted to continue to use the friendly kiwi kokako bird used in their branding for these organic, healthy bars.

The characters I created for this range provide a friendly and fun feel, along with bright, diffrientiating colours, to attract attention on the store and cafe shelves. This brand has a quirky style to it and this is represented here also.

Displayed are the colourful and friendly healthy Kokako snack options, photographed having fun in their natural environment.

 

*Freelance whilst at Design Dairy
January 29, 2018 /  

Fresh Plus Packaging

Fresh Plus Packaging




fresh plus cat litter packaging is bright and fun packaging design which indicates it’s use clearly to potential consumers with it’s playful feline characters along with the display of the content through the flower-shaped device. The earthy colour tones and floral illustrations draw attention to it’s all natural properties. The playful feel is used consistently throughout from the main graphics to the barcode detail.

This product packaging has been designed to create a light, airy and bright feel for a product which holds a less-than-attractive use. The bold feline character and product name featured large-scale on the front of pack creates easy brand recognition and shelf-standout against competitors.

The client’s feedback was positive;

“Thank you ever so much for great and unique job you have done with this packaging design. Many thanks.“

*As featured on The 100 Archive and Packaging of the World

March 27, 2017 /  

Pizza Pack Co Branding & Packaging

Pizza Pack Co
Identity, Packaging & Advertising


Pizza Pack Co is a fun home pizza-making kit, which equips the customer with ingredients and instructions to make their own fresh and tasty pizzas at home in just 10-15 minutes. Each pack comes supplied with pizza dough, tomato sauce and topping ingredients for the chosen flavour / type of pizza. This is a fresh and innovative new idea to the market that creates a whole new enjoyable experience out of the usually-mundane task of making dinner.

It is primarily aimed at a young, interactive target audience but can also appeal to different categories. For example, it is an easy and fun activity to do as a couple’s date-night / as an adult & child bonding activity or as friends having a night in together. The brief was to create branding and packaging for Pizza Pack Co that embodied youth, colour and brightness while evoking a feeling of energy and life.

Some elements considered when creating this branding were: the raw feel of pizza fresh from the oven, the light-heartedness and fun of making the pizza from scratch along with emphasizing how the ingredients are fresh. I chose imagery which conveyed the energy of the target audience enjoying the experience along with fun, quirky baking tool icons. There is a D.I.Y. feel incorporated into the layout and typography in the collateral, giving a sense of action and movement. The language used is open and friendly, using slogans that are bright and fresh to appeal to the vibrant, fast-paced target audience.

Displayed is the range of collateral designed for Pizza Pack Co, which includes the logo and colour variations, business card, outdoor advertisements, wobbler tag and the box & pot images. The client was very happy with the result and felt it embodied all the values that they wished to portray to consumers correctly.

 

*Whilst at Bravo Outdoor Advertising.
August 21, 2014 /