Duhallow Organics Brand Packaging Design
The Duhallow Organics farm is situated on the old Moynihan family farm in Boherbue in the heart of Duhallow, Co. Cork. Certified Organic since 2008, they produce Organic Eggs and grass finished Dexter Beef.
Duhallow Organics care about People, Animals, Sustainability, Biodiversity & the Community. Everything they do has these values at their core. They create Pure Good Food, Cork style, with 0 Additives, Pesticides, GMOs or Fertilisers. They farm for you and your family.
Within the brand logo design, the 0’s have been highlighted to emphasise how there are zero additives used in the food that they produce, as it is organic and natural. There is a grain texture within the letters of the logo, to further communicate the natural and organic aspect of the food produced from this farm.
The tagline we developed for them is ‘Pure good food. Zero added‘. The word pure cleverly plays on the way native Cork people use the word ‘pure’ is used to say ‘very’ or ‘absolutely’ and also how the farm is organic so the food produced by Duhallow Organics is very clean, healthy and pure.
The Duhallow Organics brand is fun, quirky, bright and playful to appeal to customers and indicate how their animals live freely and happily – while still clearly communicating the brand ethos and values, to signify what they stand for, such as how they care about animals, the environment and sustainability at their core.
Fresh Organic Eggs
Their hens live a lifestyle which complements the holistic Organic ethos of the farm. The girls live in a mobile hen shed in the field and enjoy a rich bounty of Organic grubs and grasses. Their happy girls produce magnificent eggs which are as natural as an egg should be.
They work with nature to nourish you and your family.
They farm with nature using holistic farming practices to produce pure good food.
Their aim is to increase biodiversity on the farm, both above and below ground, which gives you healthier and happier animals and a better, more natural product.
Brand Guidelines & Assets
A mini guidelines were included with this brand packaging project. The colour palette and typography chosen are earthy, natural, bright and fresh to indicate these aspects of how the Duhallow Organics farm runs. Illustrative icons and descriptor text on the packaging design communicate some of the other brand USP’s, such as that the eggs are ‘Class A‘ and have ‘zero additives’, that there is ‘0% additives, pesticides, GMO’s or fertilisers‘.
The barcode is playful, featuring an icon of a cute and playful chicken in welly boots walking freely over a hill on grass, as part of the barcode device, replicating the same chicken character which appears in a larger scale on the front of the pack, symbolising how the hens are happy and free. The brand ethos is featured on the side of the pack, to allow consumers to connect with the family farm’s brand story and background.
The Duhallow Organics range is available in shops across Cork and Kerry.
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